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eBooks sobre Publicidade comercial

Se você gosta de eBooks sobre Publicidade comercial, certamente vai adorar estas sugestões.
Mostrando 1 - 24 de 191 resultados
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  • Hegarty on Creativity

    There are No Rules

    de John Hegarty ...
    We're all creative, but only some of us will be lucky enough to earn our living by it. Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? Written and delightfully illustrated by one of the leaders in creative thinking, 'Hegarty on Creativity' is insightful, ... Leia mais

    R$ 57,69

  • Typography 35

    R$ 207,69

  • Unbrandable

    How to Succeed in the New Brand Space

    de Adam N. Stone ...
    The worlds of branding and consumption are changing. Helping to set the agenda are what Adam N. Stone designates the 'Unbrandables', consumers who are sensitive to inauthenticity, hostile to relentless materialism, and suspicious of products they do not want or that are bad for the environment. Then there are the 'Unbranded' brands, such as Nudie Jeans of Sweden and In-N-Out Burger in California, ... Leia mais

    R$ 80,99

  • Designers Don't Have Influences

    de Austin Howe ...
    Feeling uninspired? If you’re a creative professional?or just someone who’d like to be more creative in your work and daily life?look no further than Designers Don’t Have Influences. Creative director, writer, advocate, and design cheerleader Austin Howe’s elegant, incisive, and amusing essays are sure to appeal to a wide spectrum of readers. Howe chronicles the lives, philosophies, and work ... Leia mais

    R$ 61,29

  • Banner Blitz

    Dominando el Arte de la Publicidad con Banners Atractivos para la Vista

    de B. Vincent ...
    "Banner Blitz: Dominando el Arte de la Publicidad con Banners Atractivos" es una guía completa sobre el mundo de la publicidad de banners. En este libro, los lectores aprenderán cómo crear anuncios de banners efectivos que capturen la atención de su público objetivo, generen tráfico hacia su sitio web y logren sus objetivos de marketing.El libro abarca una amplia gama de temas, que incluyen el ... Leia mais

    R$ 5,67

  • Redação publicitária:

    percursos criativos e persuasão

    Por ser tão rico em possibilidades, o texto publicitário oferece tanto fascínios quanto desafios. Assim, dominar os aspectos formais e estruturais desse tipo de linguagem faz toda diferença no processo de criação. Afinal, a mente criativa precisa de formas concretas para se expressar, não é? Nesta obra, vamos explorar o universo das palavras e apresentar caminhos que podem ser tomados na redação ... Leia mais

    R$ 39,00

  • Gestão de marca e branding

    Quando se fala em marca, qual é a primeira que vem à sua mente? Com certeza, você se lembra de algum logotipo ou de algum slogan, não é mesmo? Sempre há uma campanha que fica marcada em nossa memória, e, geralmente, elas estão acompanhadas de alguma lembrança significativa.Nada disso é por acaso, pois o sucesso de uma marca depende de uma concepção elaborada e de uma gestão eficaz e eficiente. E ... Leia mais

    R$ 58,00

  • Die Fata-Morgana-Händler - Wie man ein Werbeguru wird

    F: Worum geht es in diesem Buch?A: Die Fata-Morgana-Händler ist ein scharfer, humorvoller und herrlich uebertriebener Leitfaden, wie man ein Werbeguru wird. Es enthuellt die bizarre, brillante und voellig verrueckte Welt der Werbung, in der Kreativitaet, Manipulation und Fantasie zusammenkommen, um jedem alles zu verkaufen, sogar Schnee an Eskimos oder Sand an Wuestenbewohner.F: Warum sollte ich ... Leia mais

    R$ 16,99

  • Advertising Made Easy: How to Create Campaigns That Capture Attention

    "Advertising Made Easy: How to Create Campaigns That Capture Attention" is a comprehensive guide designed to help businesses and marketers of all levels create impactful advertising campaigns that drive results. This book breaks down the fundamentals of advertising, from understanding your audience and crafting compelling messages to leveraging digital platforms, AI, and emerging trends in the ... Leia mais

    R$ 5,99

  • Strategic Creativity

    A Business Field Guide to Advertising, Branding, and Design

    de Robin Landa ...
    The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative ... Leia mais

    R$ 254,10

  • Ma Vie

    Fonti da cui Adele Savarese guidata da Jacques Séguéla ha dato forma e sostanza a questo libro.“Tous ego : Havas, moi et les autres”“Le Pouvoir Dans la Peau”“Autobiographie non autorisée”“Non dite a mia madre che faccio il pubblicitario… Lei mi crede pianista in un bordello.”Jacques Séguéla è soprattutto un figlio del Sud di una nostra Europa di cultura latina dove la lezione di pubblicità diventa ... Leia mais

    R$ 58,99

  • Cinema 4D+Photoshop电商海报设计案例教程

    de 王杰 ...
    本书介绍了如何使用Cinema 4D和Photoshop进行电商海报设计。全书从设计构思、建模、材质、灯光和后期处理等方面,细致地讲解了电商立体场景海报设计的完整过程。书中包含7个不同风格的电商海报设计案例,涉及多种电商立体场景风格,例如字体风格、低多边形风格、剪纸风格和霓虹灯风格等。全书以操作步骤详解的形式进行编写,并采用图文结合的方式,帮助读者快速掌握电商设计中Cinema 4D和Photoshop的软件操作方法及设计思维。 ... Leia mais

    R$ 100,84

  • Impact for Search Engine Optimization (SEO): Dominating Search Results

    IMPACT Marketing Series: A Complete Courses, #8

    Séries Livros: 8 - IMPACT Marketing Series: A Complete Courses
    Impact for Search Engine Optimization (SEO): Dominating Search ResultsBy Dr. Mustafa K. Al-DoriEver typed something into Google—like "best pizza near me"—and wondered why certain websites pop up first? That's the magic of search engine optimization (SEO), and IMPACT for Search Engine Optimization (SEO): Dominating Search Results is your guide to making it happen for your own site. Part of the ... Leia mais

    R$ 53,99

  • Master Facebook [ Design Edition ]

    20 amazing tips

    20 amazing tips to help you become a master user of the biggest social nation.Discover many things you don't know about Facebook and how to use some interesting and very useful options. ... Leia mais

    R$ 5,90

  • The Logos

    de Mark de Silva ...
    Unemployed, lonesome, abandoned by his lover, an obscure artist on the verge of despair begins to question the worth of his craft-until, without warning, he lands the opportunity of a lifetime. Courted by a wealthy patron with enigmatic motives, he yields his talents to corporate interests. In theory, his brief is to sell his soul-to mastermind a publicity campaign for a line of products designed ... Leia mais

    R$ 52,08

  • Selling Architectural Ideas

    de Tom Porter ...
    As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we ... Leia mais

    R$ 601,61

  • Creative Direction in a Digital World

    A Guide to Being a Modern Creative Director

    de Adam Harrell ...
    Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user ... Leia mais

    R$ 295,59

  • 廣告與它們的產地

    東京廣告人的台日廣告觀察筆記

    Traduzido por 歐兆苓 ...
    Séries series TOUCH
    ◐台日跨國企畫◑最懂中文的日本現役廣告人「東京碎片」最新力作繼《日本製造》之後,醞釀5年的深度觀察帶來疫情之下的第一手廣告業界筆記13種廣告類型×逾100項品牌事例發現廣告創意背後的台日文化眉角同一個品牌的商品,在台灣和日本有什麼不一樣的廣告表現?一樣是啤酒,你喝下肚的是歡聚慶祝的爽快氣氛,還是犒賞慰勞的苦澀滋味?一則廣告的誕生,靠的不只是創意,還得摸清消費者的面貌——本書作者是一位日本廣告人,他將廣告視為社會文化的「解釋者」,認為每則廣告都是經過市調、分析消費者需求後彙整而成的結晶,因此從廣告表現可以觀察出當地的消費型態,以及人們的思考與行為模式。►台灣的感冒藥廣告為何總是如此洗腦?日本的感冒藥都是給社畜吃的?台灣人常常覺得自己和日本的距離很近,但在民族性上其實有我們意想不到的差距。同樣是感冒藥,台灣的廣告多為家人感冒的情境劇,時常融入歡樂的歌舞元... ... Leia mais

    R$ 55,26

  • Postmodern Advertising in Japan

    Seduction, Visual Culture, and the Tokyo Art Directors Club

    de Ory Bartal ...
    In a study driven by stunning images of Japanese advertisements and the artworks they quote from, Ory Bartal offers a first-of-its-kind interpretation of the “postmodern” genre of advertising in Japan, which both shaped and reflected the new consumer-driven culture that arose during the bubble era of the 1980s and 1990s. Through a fascinating tale of art directors and their works and influences, ... Leia mais

    R$ 168,09

  • The Big Book of Bags, Tags, and Labels

    Bag, tag, and label design is critical in the world of marketing and sales, yet can be challenging to execute successfully. The Big Book of Bags, Tags and Labels is a unique visual collection featuring work from top companies around the globe. It offers hundreds of ideas, pages of inspiration, and loads of professional advice from designers on styles ranging from classic to modern, sophisticated ... Leia mais

    R$ 159,59

  • Forever 80's

    Het levensgevoel van de jaren tachtig in advertenties

    In de jaren tachtig werd de wereld van de eenentwintigste eeuw geboren. De computer kwam in ons leven - en ging nooit meer weg. Maar ook merkkleding, het marktdenken en de pincode beleefden een doorbraak. We werden zakelijker en liberaler en moesten steeds minder hebben van tabak en calorieën. Muziek was voortaan digitaal en dankzij aerobics kregen we een 'maakbaar' lichaam, liefst net zo strak ... Leia mais

    R$ 68,15

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  • What's The Big Idea

    An Indispensable Guide to Becoming a Kick-Ass Creative Director

    de Jaime Cabrera ...
    What's the Big Idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What's The Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative ... Leia mais

    R$ 47,24

  • Modernidad a la venta

    Las narrativas ilustradas de la publicidad en Colombia, 1900-1950

    Séries Livros: 3 - Comunicación y lenguaje
    Modernidad a la venta condensa un análisis de cómo, entre 1900 y 1950, la publicidad produjo una narrativa ilustrada que, además de atraer a los consumidores de la población colombiana, provocó la huida del mundo tradicional y la adhesión a un mundo moderno que venía siendo impulsado por los procesos del desarrollo capitalista.Esta narrativa puso en juego complejas operaciones culturales que ... Leia mais

    R$ 54,90

  • Definición y diseño de productos editoriales. ARGN0210

    Libro especializado que se ajusta al desarrollo de la cualificación profesional y adquisición del certificado de profesionalidad "ARGN0210 - ASISTENCIA A LA EDICIÓN". Manual imprescindible para la formación y la capacitación, que se basa en los principios de la cualificación y dinamización del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempeño del trabajo. ... Leia mais

    R$ 49,90