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eBooks sobre Vendas a retalho

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  • O coração do negócio

    Princípios de liderança para uma nova era do capitalismo

    de Hubert Joly, Caroline Lambert ...
    Traduzido por Paulo Geiger ...
    “A volta por cima da Best Buy sob a gestão de Hubert Joly deveria ser estudada nas universidades. Ele tem muito a ensinar.” – Jeff Bezos, fundador da Amazon“Hubert Joly é um grande contador de histórias que, graças à própria experiência, nos convida a uma reflexão profunda sobre qual deveria ser o propósito de qualquer negócio: contribuir para o bem comum e atender todas as partes envolvidas de ... Leia mais

    R$ 4,89

  • As cartas de Bezos

    14 princípios para crescer como a Amazon | As lições do fundador de uma das empresas mais inovadoras e valiosas do mundo retiradas de suas mensagens aos acionistas

    de Steve Anderson, Karen Anderson ...
    Traduzido por Debora Fleck ...
    Da lista de mais vendidos do Wall Street Journal e do USA Today.As lições do fundador de uma das empresas mais inovadoras e valiosas do mundo retiradas de suas mensagens aos acionistas.“Inteligente, conciso e muito bem fundamentado em pesquisas.” – Janet Switzer, coautora de Os princípios do sucesso“Ler este livro é viver a sensação de ter Bezos como seu mentor de negócios, ver o que ele v... ... Leia mais

    R$ 34,99

  • Sam Walton

    Made In America

    de Sam Walton, John Huey ...
    In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk ... Leia mais

    R$ 32,69

  • The Everything Store: Jeff Bezos and the Age of Amazon

    de Brad Stone ...
    **Winner of the Financial Times and Goldman Sachs Business Book of the Year Award**'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A... ... Leia mais

    R$ 74,59

  • What’s Mine Is Yours

    How Collaborative Consumption is Changing the Way We Live

    de Rachel Botsman, Roo Rogers ...
    In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other.The average lawn mower is used for four hours a year. The average power drill ... Leia mais

    R$ 58,09

  • Retail4G: Sell It

    de J. C. Williams Group ...
    Séries series Retail4G
    Whether in-store or online, selling your product or service is the name of the retail game. Examine how to merchandise and market more effectively to increase your revenue ... Leia mais

    Gratuito

  • Breezy

    A Story of Advertising's Coming of Age

    de J. George Frederick ...
    Séries series Masters of Marketing Secrets
    A delightful fiction about a young lad breaking into the advertising business at the turn of the last century.The principles covered here illustrate what modern marketers should be using.Please enjoy this light-hearted parable.Get Your Copy Today ... Leia mais

    Gratuito

  • Retail Superstars

    Inside the 25 Best Independent Stores in America

    de George Whalin ...
    How small, one-of-a-kind businesses can break through among giantsMegachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods and services. But this doesn't mean that independent stores can't compete with the big guys-and win. Retail expert George Whalin identifies and explores twenty-five highly popular and ... Leia mais

    R$ 70,69

  • Damaged Goods

    The Rise and Fall of Sir Philip Green

    de Oliver Shah ...
    DISCOVER THE SHOCKING TRUTH BEHIND THE BUSINESS AND LIFESTYLE OF SIR PHILIP GREEN'Superb' Evening Standard'From the glitzy parties to the threatening phone calls, the larger-than-life characters to the speedy downfall, this real-life tale of hubris has all the elements of a Greek tragedy' City AM'Entertaining stuff, pacily written. Filled with colourful characters - and expletives' The ... ... Leia mais

    R$ 59,49

  • The Design of Everyday Things

    de Don Norman ...
    **The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... Leia mais

    R$ 70,59

  • Lean Customer Development

    Building Products Your Customers Will Buy

    de Cindy Alvarez ...
    How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Leia mais

    R$ 42,69

  • How can you earn $5,000 to $10,000 a month with the power of a sales tunnel? (Dropshipping, affiliate,infopreneur)

    Create sales tunnels that make a lot of money

    de florian riedinger ...
    A sales tunnel is a marketing system that guides a potential customer through a systematic sales process with a number of steps with the ultimate goal of converting that prospect into a customer.In this ebook I will explain how to create a sales tunnel that pays and especially the software I use (which is the best currently). ... Leia mais

    Gratuito

  • The Road to Luxury

    The Evolution, Markets, and Strategies of Luxury Brand Management

    de Ashok Som, Christian Blanckaert ...
    A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury businessAs key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury ... Leia mais

    R$ 255,50

  • F-Commerce Handbook

    de Paul Marsden, Paul Chaney ...
    The 10 Secrets to Selling on the World’s #1 Social NetworkFacebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook.The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a ... Leia mais

    R$ 44,69

  • The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

    de Joseph Michelli ...
    WAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.The Starbucks Experience contains a robust blend of home ... Leia mais

    R$ 110,99

  • Wanamaker's

    Meet Me at the Eagle

    de Michael J. Lisicky ...
    An "informative and entertaining" history of the famed Philadelphia department store, with photos included ( Montgomery News).Philadelphia was once the proud home of Wanamaker's, a department store founded by the retail giant John Wanamaker in 1861. Its name was synonymous with service, and Philadelphians still fondly remember the massive bronze eagle in the Grand Court, concerts from the world's ... Leia mais

    R$ 53,29

  • Cross Channel and Multi Channel Marketing

    de Mel Nicholas ...
    CROSS CHANNEL AND MULTI CHANNEL MARKETINGABOUT THE BOOKTake this example:-John is having his morning breakfast whilst watching TV. He sees an advertisement with a gadget that he has always wanted to buy. He remembers receiving a catalogue with the gadget advertised. He goes to retrieve the catalogue and get the correct product description. Once he obtains this, he logs onto the website and does a ... Leia mais

    De R$ 83,58 Por R$ 73,41

  • Retail-Iation

    Serious and Humorous Observations on Bad Shopping Behavior

    de Donna R. Summerlin ...
    Spending twenty-five years in a retail environment teaches you a lot of things about shopping behavior. It also leads to a lot of pent up frustration over bad shopping habits. Donna R. Summerlin vents about the behavior store employees encounter on a daily basis in a critique that is serious, funny, and instructional. Instead of continuing to shop like normal, its time to examine your own behavior ... Leia mais

    R$ 23,95

  • MANEIRAS E VANTAGENS PARA A INDÚSTRIA DESENVOLVER O GERENCIAMENTO DE CATEGORIAS PARA O PEQUENO VAREJO

    Reflexões, opiniões e insights sobre a importância da colaboração entre a indústria e o pequeno varejo

    de RONILDO VAZ ...
    A proposta de escrever este livro foi chamar a atenção de pequenos varejistas e seus fornecedores (indústrias e distribuidores) sobre a importância de unir esforços para tornar o processo de gerenciamento de categorias hoje restrito a grandes empresas, um meio de melhorar o resultado financeiro e de atender as demandas do consumidor cada vez mais exigente e multicanal. O processo de modernização ... Leia mais

    R$ 21,68

  • A la cart

    A supplier's guide to retailers' priorities

    de Peter Chapman ...
    A la cart is for suppliers, producers, processors and others in the food industry who want to understand what is important to food retailers. Everyone in the food industry needs to understand what retailers are doing and why. A la cart will help you drive more sales and get your items in the shopping cart more often.  Go behind the closed doors of the retailers and understand what they are focused ... Leia mais

    R$ 44,03

  • ¿QUIEN FUE PRIMERO EL HUEVO O LA GALLINA?

    Las 7 Estaciones Para Lograr El Cierre Efectivo de Ventas

    de LOPE ELEAZAR NIEVES DELGADO ...
    Las 7 Estaciones Del Cierre Efectivo de Ventas los guiara por todas las etapa de la Presentación de Venta para la comercialización de Bienes y Servicios. Se explicara los preparativos previos a la atención del cliente, La Presentación Personal, tono de voz, Gesticulación Corporal y las fuentes de investigación que realiza el vendedor a los prospectos antes de atenderlos. Revisaremos como se ... Leia mais

    R$ 16,26

  • Last Retailer Standing

    Relevant Leadership Relevant Brand

    de George Minakakis ...
    The speed with which consumers make choices will be faster than in the last two decades, making the predictability of the right strategic direction even more challenging. The business world is evolving at an unprecedented pace with a sputtering economy, the advancement of technology, and disruptive competitive forces. All are re-writing the rules of customer engagement.This book is a must-read for ... Leia mais

    R$ 21,99

  • Drop Shipping and Affiliate marketing

    The 2024 Blueprint For Generating A $20000 Monthly Passive Income

    de Star Ivy Annie ...
    Drop shipping is a business model where an online retailer does not keep products in stock but instead transfers customers shipment and products details to manufacturer, wholesaler or another retailer who then ships the products directly to the customer.While the second section of this book explains Affiliate marketing as a performance base marketing strategy where individuals ( affiliates ) ... Leia mais

    R$ 70,93

  • A New Paradigm for International Business

    Proceedings of the Conference on Free Trade Agreements and Regional Integration in East Asia

    Editado por Hadrian Geri Djajadikerta, Zhaoyong Zhang ...
    Séries series Springer Proceedings in Business and Economics
    This book offers a collection of studies on regional integration and the dynamic business environment in East Asia. The papers included, originally presented at the 2014 Asia Pacific Business Conference on "Free Trade Agreements and Regional Integration in East Asia," examine the challenges and dynamics in the increasingly integrated East Asian markets and outline a new paradigm for doing ... Leia mais

    R$ 660,99