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eBooks sobre Planeamento e previsão

Se você gosta de eBooks sobre Planeamento e previsão, certamente vai adorar estas sugestões.
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  • The End of Lawyers?: Rethinking the nature of legal services

    Rethinking the nature of legal services

    This widely acclaimed legal bestseller has provoked a tidal wave of debate within the legal profession, being hailed as an inspiration by some and as heresy by others. Susskind lays down a challenge to all lawyers, and indeed all those in a professional service environment. He urges them to ask themselves, with their hands on their hearts, what elements of their current workload could be ... Leia mais

    R$ 128,09

  • A psicologia financeira

    lições atemporais sobre fortuna, ganância e felicidade

    de Morgan Housel ...
    Traduzido por Roberta Clapp, Bruno Fiuza ...
    O livro de educação financeira mais comentado dos últimos anos, com mais de 1 milhão de exemplares vendidos no mundo todo!O sucesso financeiro tem menos a ver com a sua inteligência e muito mais a ver com o seu comportamento. E a forma como alguém se comporta é uma coisa difícil de se ensinar, mesmo para pessoas bastante inteligentes.A maneira como lidamos com o dinheiro — finanças pessoais, ... Leia mais

    R$ 34,90

  • O coração do negócio

    Princípios de liderança para uma nova era do capitalismo

    Traduzido por Paulo Geiger ...
    “A volta por cima da Best Buy sob a gestão de Hubert Joly deveria ser estudada nas universidades. Ele tem muito a ensinar.” – Jeff Bezos, fundador da Amazon“Hubert Joly é um grande contador de histórias que, graças à própria experiência, nos convida a uma reflexão profunda sobre qual deveria ser o propósito de qualquer negócio: contribuir para o bem comum e atender todas as partes envolvidas de ... Leia mais

    R$ 4,89

  • StoryBrand 2.0

    Crie mensagens claras e atraia a atenção dos clientes para sua marca

    de Donald Miller ...
    AGORA, A FERRAMENTA CLÁSSICA PARA CONECTAR CLIENTES FOI TOTALMENTE REVISADA E ATUALIZADA, FICANDO AINDA MAIS PODEROSA PARA ENGAJÁ-LOS. Desde a publicação original de StoryBrand, mais de um milhão de líderes empresariais descobriram o poderoso método StoryBrand de Donald Miller — e seus negócios estão expandindo. As histórias de crescimento, muitas incluídas nesta nova edição, irão surpreendê-lo. ... Leia mais

    R$ 51,00

  • Planejamento estratégico de projetos e programas culturais

    Séries series Série Universitária
    A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida. Planejamento estratégico de projetos e programas culturais trata dos conceitos da gestão cultural e dos princípios ... Leia mais

    R$ 15,50

  • Strategy Is A Verb

    Reclaiming Brand Strategy as a Business Discipline of Choice, Action, and Consequence

    de Martin Weigel ...
    Strategy is a Verb is a provocative exploration of modern brand strategy, creativity, leadership and business thinking from one of the most respected voices in brand strategy. Structured around 58 verbs, from Imagine and Disobey to Struggle and Unlearn, Martin Weigel argues that strategy is not a process or a template - but a discipline of action, judgement, imagination, and consequence.Inside you ... Leia mais

    R$ 51,82

  • Lean Branding

    Creating Dynamic Brands to Generate Conversion

    de Laura Busche ...
    Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for ... Leia mais

    R$ 63,99

  • The Smartest Guys in the Room

    The Amazing Rise and Scandalous Fall of Enron

    What went wrong with American business at the end of the 20th century?Until the spring of 2001, Enron epitomized the triumph of the New Economy. Feared by rivals, worshipped by investors, Enron seemingly could do no wrong. Its profits rose every year; its stock price surged ever upward; its leaders were hailed as visionaries.Then a young Fortune writer, Bethany McLean, wrote an article posing a ... Leia mais

    R$ 65,49

  • Álcool

    Uma agenda para o presente

    Este livro constitui-se ao mesmo tempo em um documento histórico e em uma visão dos problemas brasileiros que continua atual.Do prefácio: "Quando resolvi promover uma campanha de esclarecimento, objetivando acelerar o ritmo de substituição do petróleo importado pelo álcool, busquei testar as teses que defendo. Assim, promovi e participei de Seminários, fiz Conferências, e, principalmente, procurei ... Leia mais

    Gratuito

  • The Art of Strategy: A Game Theorist's Guide to Success in Business and Life

    A Game Theorist's Guide to Success in Business and Life

    “I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment.”—Steven LevittGame theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it ... Leia mais

    R$ 70,99

  • The Inevitable

    Understanding the 12 Technological Forces That Will Shape Our Future

    de Kevin Kelly ...
    **A New York Times BestsellerFrom one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives**Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an ... Leia mais

    R$ 55,39

  • Give and Take

    From the author of million-copy bestseller THINK AGAIN

    de Adam Grant ...
    The New York Times bestseller'Brimming with life-changing insights' Susan Cain, author of Quiet'Excellent' Financial TimesEverybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor - that the best way to get to the top is to focus on bringing others with you.... ... Leia mais

    R$ 51,39

  • Great by Choice

    Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

    Séries Livros: 5 - Good to Great
    Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly ... Leia mais

    R$ 103,89

  • Hooked

    How to Build Habit-Forming Products

    de Nir Eyal ...
    Updated with a new case study, this revised edition is a how-to guide for building habit-forming products.How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?In Hooked, Nir Eyal answers these ... Leia mais

    De R$ 74,19 Por R$ 60,69

  • Thinking in Bets

    Making Smarter Decisions When You Don't Have All the Facts

    de Annie Duke ...
    NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,... ... Leia mais

    R$ 49,69

  • The Founder's Dilemmas

    Anticipating and Avoiding the Pitfalls That Can Sink a Startup

    Séries series The Kauffman Foundation Series on Innovation and Entrepreneurship
    Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations ... Leia mais

    R$ 82,19

  • The Art of War

    de Sun Tzu ...
    Traduzido por Lionel Giles ...
    The Art of War is an ancient Chinese military treatise that is attributed to Sun Tzu (also referred to as "Sunzi" and "Sun Wu"), a high ranking military general, strategist and tactist. The Art of War has also been applied to business and managerial strategies. Composed of 13 chapters, each of which is devoted to one aspect of warfare. It is said to be the definitive work on military strategies ... Leia mais

    R$ 2,90

  • The 10X Rule

    The Only Difference Between Success and Failure

    de Grant Cardone ...
    Achieve "Massive Action" results and accomplish your business dreams!While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees ... Leia mais

    R$ 81,80

  • Successful Mentoring in a Week: Teach Yourself

    The ability to mentor people succesfully is crucial to anyone who wants to advance their career. Written by Gareth Lewis, a leading expert on appraisals as a coach, an academic researcher and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to build successful mentoring relationships. The highly motivational 'in a week' structure of the book provides ... Leia mais

    R$ 41,99

  • The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

    THE REVOLUTION WILL BE GAMIFIED MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHINDGamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you ... Leia mais

    R$ 119,59

  • Rise of the DEO

    Leadership by Design

    The majority of companies, their employees and their leaders navigate a space where competitors appear overnight, customers demand innovations monthly, business plans rarely last a full year and career ladders have been replaced by trampolines. This environment of constant change will only accelerate in the future and traditional business leaders are ill equipped to deal with it.   Just as we took ... Leia mais

    R$ 109,29

  • Connected by Design

    Seven Principles for Business Transformation Through Functional Integration

    In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age?The answer is through functional integration. Some of the world's most highly valued companies ... Leia mais

    R$ 92,40

  • This Is Service Design Doing

    Applying Service Design Thinking in the Real World

    How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service ... Leia mais

    R$ 63,99

  • The Balanced Scorecard

    Translating Strategy into Action

    The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective ... Leia mais

    R$ 153,19