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eBooks sobre Comportamento do consumidor

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  • Conteúdo de marca

    Os fundamentos e a prática do branded content

    de Leonardo Moura ...
    Na última década, o conteúdo de marca ganhou cada vez mais visibilidade no país, sobretudo com o avanço das plataformas digitais e da mídia on demand. Produzido pelas empresas para que seus conceitos e valores cheguem ao consumidor de forma mais natural e inteligente, o também chamado branded content ainda é um desafio para a formação e a atuação do profissional de comunicação, pois requer visão ... Leia mais

    R$ 33,70

  • As armas da persuasão 2.0 – A nova edição do clássico de Robert B. Cialdini sobre a arte de influenciar pessoas

    de Robert B. Cialdini ...
    Traduzido por Edmundo Barreiros ...
    A nova edição atualizada de As armas da persuasão, o clássico de dr. Robert Cialdini, contém depoimentos inéditos de profissionais, estudos de caso de táticas sociais em meios digitais, resumos ao final de cada capítulo e um princípio de persuasão inédito, focado em MarketingDomine a arte de influenciar pessoas, conquiste o "sim" para o seu negócio e aprenda estratégias de marketing infalíveis com ... Leia mais

    R$ 39,90

  • Pré-suasão

    A influência começa antes mesmo da primeira palavra

    de Robert B. Cialdini ...
    Traduzido por Ivo Korytowski ...
    "Pré-suasão é uma excelente ferramenta para quem procura estratégias de negócios com fundamentos científicos. Indicado a todos os profissionais, do CEO ao vendedor que acabou de iniciar a carreira." — Forbes"Robert Cialdini é o maior expert do mundo em influência, e você nunca mais pensará no assunto da mesma maneira." — Adam Grant, autor de OriginaisDo que uma pessoa precisa para se tornar um ... Leia mais

    R$ 39,99

  • Zconomy

    como a geração Z vai mudar o futuro dos negócios - e o que fazer diante disso

    de Jason Dorsey ...
    Pesquisadores e consultores geracionais, Jason Dorsey, Denise Villa e sua equipe rodaram quatro continentes para entrevistar centenas de integrantes da Geração Z, acompanhando-os enquanto compravam, assistiam a seus youtubers preferidos e faziam o que mais gostavam. Os resultados estão reunidos neste livro, uma obra surpreendente sobre como esses jovens — nascidos entre 1996 e 2010 — estão ... Leia mais

    R$ 3,96

  • A mente acima do dinheiro

    O impacto das emoções em sua vida financeira (2 ed.)

    de Brad Klontz, Ted Klontz ...
    Livro indicado por Nathalia Arcuri do Me Poupe!: "Por que você age da forma que age com o seu dinheiro?"O dinheiro é a causa do seu estresse? Você se preocupa com o fato de estar gastando demais?Talvez suas finanças estejam equilibradas, mas você ainda não consiga controlar sua ansiedade em relação ao dinheiro. Talvez as desavenças sobre os gastos o estejam afastando de seu cônjuge, ou, quem sabe, ... Leia mais

    R$ 14,90

  • Customer Centricity

    Focus on the Right Customers for Strategic Advantage

    de Peter Fader ...
    A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value.Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong—like the coffeehouse giant Starbucks—have only recently started to figure this out.Starbucks is one of many ... Leia mais

    R$ 74,89

  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    de Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Leia mais

    Gratuito

  • A lógica do consumo

    de Martin Lindstrom ...
    Traduzido por Marcello Lino ...
    Baseado na maior pesquisa de neuromarketing já realizada, A lógica do consumo revela verdades surpreendentes sobre o que atrai nossa atenção e captura nosso dinheiro.- Sexo na propaganda não vende. Modelos em trajes mínimos e poses provocantes não nos convencem a comprar nada.- Apesar de toda a polêmica, a propaganda subliminar está em toda parte.- As cores são símbolos tão poderosos que podem ... Leia mais

    R$ 34,90

  • Misbehaving

    A construção da economia comportamental

    de Richard H. Thaler ...
    Traduzido por George Schlesinger ...
    VENCEDOR DO NOBEL DE ECONOMIA PUBLICA SUA OBRA MAIS FUNDAMENTALUm dos pais-fundadores da economia comportamental, Richard H. Thaler remonta neste livro a história dessa disciplina, dos seus primórdios nos anos 1970 até suas aplicações na atualidade. Com exemplos que vão das altas apostas do mercado financeiro até o que nos influencia no momento de escolha do jantar, o autor traça de forma leve e ... Leia mais

    R$ 54,90

  • Predictably Irrational, Revised and Expanded Edition

    The Hidden Forces That Shape Our Decisions

    de Dan Ariely ...
    The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... Leia mais

    R$ 66,19

  • Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

    de Rajat Paharia ...
    The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will ... Leia mais

    R$ 130,79

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    de Barry Schwartz ...
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Leia mais

    R$ 62,89

  • Misbehaving

    The Making of Behavioral Economics

    de Richard H. Thaler ...
    **Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and ... Leia mais

    R$ 70,69

  • Small Data

    Como poucas pistas indicam grandes tendências

    de Martin Lindstrom ...
    Traduzido por Rodrigo Peixoto ...
    Do mesmo autor de A lógica do consumo"O melhor livro de Martin Lindstrom até hoje. Uma maneira pessoal, intuitiva e poderosa de enxergar o impacto do marketing no trabalho."Seth Godin, autor best-seller de TribosCom base em uma série de pesquisas e, principalmente, em um olhar atento para detalhes do dia a dia de milhares de pessoas, Martin Lindstrom gera impactos grandiosos no faturamento de ... Leia mais

    R$ 32,90

  • Buyology

    Truth and Lies About Why We Buy

    de Martin Lindstrom ...
    NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge ... Leia mais

    R$ 65,29

  • Small Is Beautiful

    A Study of Economics as if People Mattered

    de E F Schumacher ...
    Small is Beautiful is E. F. Schumacher's stimulating and controversial study of economics and its purpose. This remarkable book examines our modern economic system - its use of resources and impact on how we live - questioning whether they reflect what we truly care about. The revolutionary ideas are as pertinent, inspirational and thought-provoking today as when they were first published in 1973. ... Leia mais

    R$ 74,59

  • Stumbling on Happiness

    de Daniel Gilbert ...
    In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how to make ourselves happy.We all want to be happy, but do we know how? When it comes to improving tomorrow at the expense of today, we're terrible at predicting how to please our future selves.In ... Leia mais

    R$ 47,29

  • The Culture Code

    An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

    de Clotaire Rapaille ...
    Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed ... Leia mais

    R$ 32,69

  • The Wisdom of Crowds

    de James Surowiecki ...
    In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as ... Leia mais

    R$ 65,49

  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    de Kate Raworth ...
    Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award*Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can see ... Leia mais

    R$ 71,39

  • This Is Service Design Doing

    Applying Service Design Thinking in the Real World

    de Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider ...
    How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service ... Leia mais

    R$ 63,99

  • Youtility

    Why Smart Marketing Is about Help Not Hype

    de Jay Baer ...
    The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... Leia mais

    R$ 55,39

  • Business Gamification For Dummies

    de Kris Duggan, Kate Shoup ...
    The easy way to grasp and use gamification concepts in businessGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience ... Leia mais

    R$ 82,10

  • Purple Cow, New Edition

    Transform Your Business by Being Remarkable

    de Seth Godin ...
    The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products ... Leia mais

    R$ 65,49