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eBooks sobre Relações públicas

Se você gosta de eBooks sobre Relações públicas, certamente vai adorar estas sugestões.
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  • Relações públicas comunitárias

    A comunicação numa perspectiva dialógica e transformadora

    Atualmente é possível falar de relações públicas comunitárias, atividade comprometida com os interesses dos segmentos sociais organizados ou com o interesse público. O profissional que quer trabalhar pela mudança social precisa adotar princípios libertadores na aplicação das "funções" e das "técnicas" de relações públicas, utilizando o planejamento político-participativo de sua atividade, por sua ... Leia mais

    De R$ 74,20 Por R$ 40,81

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    de Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Leia mais

    R$ 54,69

  • The Thank You Economy

    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Leia mais

    R$ 83,09

  • Gender, Identity and the Culture of Organizations

    Editado por Iiris Aaltio, Albert J. Mills ...
    Séries series Routledge Studies in Management, Organizations and Society
    Gender, Identity and the Culture of Organizations considers how organizations operate as spaces in which minds are gendered and men and women constructed. This edited collection brings together four powerful themes that have developed within the field of organizational analysis over the past two decades: organizational culture; the gendering of organizations; post-modernism and organizational ... Leia mais

    R$ 575,67

  • Comunicação nas organizações

    Empresas privadas, instituições e setor público [conceitos, estratégias, planejamento e técnicas]

    Partindo da tese de que a comunicação exerce um extraordinário poder para o equilíbrio, o desenvolvimento e a expansão das organizações, Gaudêncio Torquato discute conceitos fundamentais para a boa comunicação nas empresas - sejam elas públicas ou privadas -, além de apresentar casos reais para análise. Obra fundamental para profissionais e estudantes. ... Leia mais

    R$ 59,90

  • Inbound PR

    The PR Agency's Manual to Transforming Your Business With Inbound

    The digital era’s new consumer demands a new approach to PRInbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social ... Leia mais

    R$ 76,60

  • Comunicação organizacional estratégica

    Aportes conceituais e aplicados

    As organizações, como partes da sociedade, são diretamente afetadas por mudanças de cunho social, econômico e político. Em consequência disso, sua comunicação deixa de ser apenas técnica e instrumental para tornar-se estratégica. Apesar das incertezas globais, as ações de comunicação precisam ser planejadas com base em pesquisas científicas e na análise/interpretação de dados. Nesse contexto, é ... Leia mais

    R$ 79,80

  • Public Relations: A Mini Guide

    What is public relations?Even if you have never worked in public relations before, this eBook mini guide explains what PR is all about and why it can be a valuable tool for any company looking to make an impact in the market. Whether you are a small business owner interested in using PR to boost awareness about your company, or someone keen to learn more about the subject, this eBook is for you ... Leia mais

    De R$ 27,99 Por R$ 10,99

  • Relações públicas, mercado e redes sociais

    Hoje, as redes sociais constituem um canal de grande exposição - tanto positiva quanto negativa - para as empresas. Quando se trata de imagem institucional, como utilizar o poder da rede para atingir o público? O profissional de RP está capacitado para esse trabalho? Que tipo de conhecimentos ele deve ter para atuar nas novas mídias sociais? Estas e muitas outras perguntas são respondidas nesta ... Leia mais

    R$ 35,00

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    de Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Leia mais

    R$ 89,49

  • INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever

    Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends. ... Leia mais

    R$ 42,51

  • A Operação Secreta Etiópia-Maranhão

    A guerra dos respiradores no ano da pandemia

    Enquanto as notícias vindas da Europa cobriam o planeta de tristeza, a maneira como o Brasil encarava o início da pandemia provocava inúmeras dúvidas sobre qual seria a verdadeira orientação do país no combate ao novo coronavírus. Mesmo assim, no dia 16 de abril de 2020, a manchete do site do jornal Folha de S.Paulo espantava pela incredulidade, despertando surpresa e uma grande curiosidade: ... Leia mais

    R$ 61,90

  • Brand Storytelling

    Put Customers at the Heart of Your Brand Story

    WINNER: Independent Press Award 2021 - Marketing & Public Relations categoryWINNER: NYC Big Book Award 2020 - Sales and Marketing categoryWINNER: The Stevie Awards 2020 - 'Book of the Year' Silver award, Women in Business categoryWritten by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to l... ... Leia mais

    R$ 138,69

  • Organizando Eventos do Começo ao Fim

    Planejamento e produção de eventos para iniciantes

    de Ivan Chagas ...
    Organizar eventos é mais simples do que parece, mas pode dar mais problemas do que podemos prever. Este livro tem o objetivo de guiar pessoas e empresários que queiram organizar um evento pela primeira vez ou um pouco maior do que os que estão acostumados a organizar. Ele cobre desde a concepção, ao planejamento, passando por equipes, finanças, marketing, até chegar à entrega e ao pós-evento. Ao ... Leia mais

    R$ 16,20

  • Relações públicas na contemporaneidade

    Contexto, modelos e estratégias

    As relações públicas experimentam hoje um incrível momento. As pessoas têm mais acesso à tecnologia, criam expectativas de retorno comunicativo por parte das organizações e têm espaço e autonomia para se manifestar e desenvolver conteúdo, criando outra demanda para que as empresas repensem suas estratégias de comunicação e relacionamento – e, com isso, participem mais ativamente do ambiente ... Leia mais

    R$ 20,74

  • Strategic Issues Management

    Organizations and Public Policy Challenges

    Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. ... Leia mais

    R$ 620,69

  • 42 Rules of Social Media for Small Business

    42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence.From ... Leia mais

    R$ 62,39

  • Clés pour la Communication en Afrique de l'Ouest

    En croisant techniques de communication persuasive et techniques de développement personnel, l'ouvrage propose un décryptage de l'histoire et de l'actualité des peuples en Afrique de l'Ouest francophone afin de : Mieux comprendre les contours des théâtres mentaux des individus ; Apprendre à communiquer différemment en Afrique, en utilisant des marqueurs africains, des symboles de la fierté et ... Leia mais

    R$ 91,29

  • Turn Words Into Wealth

    Blueprint for Your Business, Brand, and Book to Create Multiple Streams of Income & Impact

    de Aurora Winter ...
    Séries series Turn Your Words Into Wealth
    AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David ... Leia mais

    R$ 29,99

  • Bone of Loyalty

    de Patience Chee ...
    Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.People will be begging to buy from you when you discover the secret to gaining and growing customer loyalty. Learn ... Leia mais

    R$ 18,87

  • Personal Pr

    Public Relations and Marketing Tips That Work to Your Advantage

    In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and ... Leia mais

    R$ 30,59

  • Conversation Ability How To Use The Power Of Words Effectively

    de Annette Tower ...
    This book is designed for people who want to improve their ability to communicate and interact with others.-----------------Do you think successful people are always bright and convincing speakers?So what makes these people successful?The relationships between human beings always respond to the same linguistic-gestural patterns and everyone can learn them.The human mind, however evol... ... Leia mais

    R$ 22,99

  • SAS2

    A Guide to Collaborative Inquiry and Social Engagement

    SAS2: A Guide to Collaborative Inquiry and Social Engagement represents a groundbreaking international effort to support the creation and mobilization of practical, authentic knowledge for social change. The guiding principle behind SAS2 (Social Analysis Systems, www.sas2.net) is that group dialogue and social inquiry are crucial for local and global development. Social issues must be addressed ... Leia mais

    R$ 112,29

  • Free Radio & Podcast Marketing In 30 Minutes

    Fire your publicist and leverage free radio and podcasting to market your business, brand, or idea

    AM/FM radio still has the greatest reach of any media format, with more than 90% of Americans listening every week. In Free Radio & Podcast Marketing In 30 Minutes, expert authors Jim Beach and Rachel Lewyn will show how practically anyone can get on the air, whether it's via a niche podcast with an audience of just a few hundred people or a national radio program that reaches millions. Jim and ... Leia mais

    R$ 37,78