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Aanbevolen voor jou

This is Marketing

You Can’t Be Seen Until You Learn To See

door Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Meer lezen

14,99 €

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Meer lezen
Enchantment

How to Charm, Influence and Persuade

door Guy Kawasaki ...

'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Meer lezen

9,49 €

'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age----------------------------------------
... Meer lezen
Turn Words Into Wealth

Blueprint for Your Business, Brand, and Book to Create Multiple Streams of Income & Impact

door Aurora Winter ...

Serie series Turn Your Words Into Wealth
AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David ... Meer lezen

8,99 € of Gratis met Kobo Plus

AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David
... Meer lezen
EVENTS²

Hoe organiseer je een geslaagd evenement?

door Kevin Van der Straeten ...

EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congressen en feesten komen kijken: van de voorbereiding tot het evenement zelf en de evaluatie achteraf. Het ... Meer lezen

17,50 €

EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congressen en feesten komen kijken: van de voorbereiding tot het evenement zelf en de evaluatie achteraf. Het
... Meer lezen
Get Together

How to Build a Community With Your People

door Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Meer lezen

9,99 € of Gratis met Kobo Plus

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people,
... Meer lezen
Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

door Ryan Holiday ...

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Meer lezen

7,62 €

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with
... Meer lezen
Crystallizing Public Opinion

door Edward L. Bernays ...

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and ... Meer lezen

Was 8,26 € Nu 7,20 € of Gratis met Kobo Plus

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and
... Meer lezen
Sales Training: The art of selling to intelligent people

door Adriaan Brits, Francesca Stregapede ...

How will this book benefit you? Sales people often think: If I’m hard-working and honest with my customers, why do I need a better understanding of things like “neuroscience”, “the psychology of trust” and “reverse psychology”? The answer is simple: there are some truly amazing sales people, who go the extra mile to collect their customers at the airport, entertain them at restaurants, tell ... Meer lezen

9,00 €

How will this book benefit you? Sales people often think: If I’m hard-working and honest with my customers, why do I need a better understanding of things like “neuroscience”, “the psychology of trust” and “reverse psychology”? The answer is simple: there are some truly amazing sales people, who go the extra mile to collect their customers at the airport, entertain them at restaurants, tell
... Meer lezen
Pitch Perfect

How to Say It Right the First Time, Every Time

door Bill McGowan ...

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Meer lezen

13,99 €

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like,
... Meer lezen
The Thank You Economy

door Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Meer lezen

12,79 €

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
... Meer lezen
The New Prophets of Capital

door Nicole Aschoff ...

Serie series Jacobin
As severe environmental degradation, breathtaking inequality, and increasing alienation push capitalism against its own contradictions, mythmaking has become as central to sustaining our economy as profitmaking.Enter the new prophets of capital: Sheryl Sandberg touting the capitalist work ethic as the antidote to gender inequality; John Mackey promising that free markets will heal the planet; ... Meer lezen

6,56 € of Gratis met Kobo Plus

As severe environmental degradation, breathtaking inequality, and increasing alienation push capitalism against its own contradictions, mythmaking has become as central to sustaining our economy as profitmaking.Enter the new prophets of capital: Sheryl Sandberg touting the capitalist work ethic as the antidote to gender inequality; John Mackey promising that free markets will heal the planet;
... Meer lezen
La méthode HARDT pour des présentations qui vendent vos idées

Un guide pratique pour convaincre pendant ses présentations professionnelles

door Giselle Hardt ...

Comment augmenter prodigieusement l'impact de vos présentations ?Une présentation n'offre qu'une unique chance de séduire sa cible. Elle correspond bien souvent au « moment de vérité », déterminant la signature ou non d'un contrat crucial, la conclusion d'une vente, l'obtention d'un capital, l'adhésion d'une équipe.. Échouer revient à laisser passer une affaire, voire saboter l'opportunité d'une ... Meer lezen

19,99 €

Comment augmenter prodigieusement l'impact de vos présentations ?Une présentation n'offre qu'une unique chance de séduire sa cible. Elle correspond bien souvent au « moment de vérité », déterminant la signature ou non d'un contrat crucial, la conclusion d'une vente, l'obtention d'un capital, l'adhésion d'une équipe.. Échouer revient à laisser passer une affaire, voire saboter l'opportunité d'une
... Meer lezen
LinkedIn: Hoe maak je van LinkedIn jouw succes?

Complete handleiding om jouw succes te behalen op LinkedIn

door Dylan Oemar Said, Jop Klouwens ...

Serie Boek 1 - Social Media
Sociale media is tegenwoordig niet meer weg te denken. Van sociale media is LinkedIn een van de belangrijkste effectiefste platformen voor een bedrijf of organisatie op dit moment.Op LinkedIn kan jij als ondernemer gemakkelijk in contact komen met jouw (nieuwe) klanten. Hierdoor kan je jouw naamsbekendheid en omzet makkelijk vergroten. Je wilt als bedrijf natuurlijk het meest succesvol zijn en ... Meer lezen

14,95 € of Gratis met Kobo Plus

Sociale media is tegenwoordig niet meer weg te denken. Van sociale media is LinkedIn een van de belangrijkste effectiefste platformen voor een bedrijf of organisatie op dit moment.Op LinkedIn kan jij als ondernemer gemakkelijk in contact komen met jouw (nieuwe) klanten. Hierdoor kan je jouw naamsbekendheid en omzet makkelijk vergroten. Je wilt als bedrijf natuurlijk het meest succesvol zijn en
... Meer lezen
La voix de Joseph Stiglitz

Portrait d’un prix Nobel engagé et alternatif

door Mouna Guidiri, Brigitte Feys, 50minutes ...

Serie Boek 4 - Culture économique
Un guide pratique et accessible pour mieux comprendre les apports de Joseph StiglitzPartisan des idées du célèbre économiste John M. Keynes, Joseph Stiglitz ne partage pourtant pas tous les postulats de son aîné et apporte sa propre pierre à l'édifice en développant de nouvelles théories. Parmi ses apports majeurs, on retrouve notamment sa contribution au développement de l'économie de l ... Meer lezen

9,99 € of Gratis met Kobo Plus

Un guide pratique et accessible pour mieux comprendre les apports de Joseph StiglitzPartisan des idées du célèbre économiste John M. Keynes, Joseph Stiglitz ne partage pourtant pas tous les postulats de son aîné et apporte sa propre pierre à l'édifice en développant de nouvelles théories. Parmi ses apports majeurs, on retrouve notamment sa contribution au développement de l'économie de l
... Meer lezen
Conversaciones Cruciales - Tercera Edición revisada

Herramientas para comunicar mejor cuando más se necesita

door Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...

Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Meer lezen

5,99 €

Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones
... Meer lezen
Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

door Markus Stahlberg ...

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Meer lezen

25,43 €

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are
... Meer lezen
Making the News

Writing the Media Release: Easy Expert Tips + Tactics for Small Business, Non-Profit and the Solo-Preneur

door Kathleen Rake ...

You're smart. You're busy. You want to know how to write a media release. All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News, the premiere title in the Swift Kick Guides series of eBooks. The media release is a valuable tool that can help new and small organizations gain recognition and build credibility. Swift Kick Guides are stuffed with useful ... Meer lezen

5,72 €

You're smart. You're busy. You want to know how to write a media release. All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News, the premiere title in the Swift Kick Guides series of eBooks. The media release is a valuable tool that can help new and small organizations gain recognition and build credibility. Swift Kick Guides are stuffed with useful
... Meer lezen
Smoke & Mirrors

How Hype Obscures the Future and How to See Past It

door Gemma Milne ...

'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from ... Meer lezen

3,99 €

'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from
... Meer lezen
Faster, Higher, Farther

The Inside Story of the Volkswagen Scandal

door Jack Ewing ...

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Meer lezen

12,99 €

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged,
... Meer lezen
42 Rules of Social Media for Small Business

door Jennifer L. Jacobson, Editor: Laura Lowell ...

42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence.From ... Meer lezen

10,17 €

42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence.From
... Meer lezen
Clés pour la Communication en Afrique de l'Ouest

door Séverine LAURENT ...

En croisant techniques de communication persuasive et techniques de développement personnel, l'ouvrage propose un décryptage de l'histoire et de l'actualité des peuples en Afrique de l'Ouest francophone afin de : Mieux comprendre les contours des théâtres mentaux des individus ; Apprendre à communiquer différemment en Afrique, en utilisant des marqueurs africains, des symboles de la fierté et ... Meer lezen

14,00 €

En croisant techniques de communication persuasive et techniques de développement personnel, l'ouvrage propose un décryptage de l'histoire et de l'actualité des peuples en Afrique de l'Ouest francophone afin de : Mieux comprendre les contours des théâtres mentaux des individus ; Apprendre à communiquer différemment en Afrique, en utilisant des marqueurs africains, des symboles de la fierté et
... Meer lezen
Bone of Loyalty

door Patience Chee ...

Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.People will be begging to buy from you when you discover the secret to gaining and growing customer loyalty. Learn ... Meer lezen

3,81 €

Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.People will be begging to buy from you when you discover the secret to gaining and growing customer loyalty. Learn
... Meer lezen
Personal Pr

Public Relations and Marketing Tips That Work to Your Advantage

door Bruce H. Joffe ...

In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and ... Meer lezen

8,68 €

In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and
... Meer lezen
Conversation Ability How To Use The Power Of Words Effectively

door Annette Tower ...

This book is designed for people who want to improve their ability to communicate and interact with others.-----------------Do you think successful people are always bright and convincing speakers?So what makes these people successful?The relationships between human beings always respond to the same linguistic-gestural patterns and everyone can learn them.The human mind, however evol... ... Meer lezen

3,49 € of Gratis met Kobo Plus

This book is designed for people who want to improve their ability to communicate and interact with others.-----------------Do you think successful people are always bright and convincing speakers?So what makes these people successful?The relationships between human beings always respond to the same linguistic-gestural patterns and everyone can learn them.The human mind, however evol...
... Meer lezen

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Aanbevolen voor jou

eBooks in de categorie Public relations

This is Marketing

Enchantment

Turn Words Into Wealth

EVENTS²

Get Together

Growth Hacker Marketing

Crystallizing Public Opinion

Sales Training: The art of selling to intelligent people

Pitch Perfect

The Thank You Economy

The New Prophets of Capital

La méthode HARDT pour des présentations qui vendent vos idées

LinkedIn: Hoe maak je van LinkedIn jouw succes?

La voix de Joseph Stiglitz

Conversaciones Cruciales - Tercera Edición revisada

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Making the News

Smoke & Mirrors

Faster, Higher, Farther

42 Rules of Social Media for Small Business

Clés pour la Communication en Afrique de l'Ouest

Bone of Loyalty

Personal Pr

Conversation Ability How To Use The Power Of Words Effectively