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eBooks in de categorie Public relations

Als je eBooks uit de categorie Public relations' leuk vindt, dan vind je deze toptitels ook geweldig.
1 - 24 van 1877 resultaten worden weergegeven
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  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    door Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Meer lezen

    14,99 €

  • Enchantment

    How to Charm, Influence and Persuade

    door Guy Kawasaki ...
    'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Meer lezen

    9,49 €

  • EVENTS²

    Hoe organiseer je een geslaagd evenement?

    door Kevin Van der Straeten ...
    EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congressen en feesten komen kijken: van de voorbereiding tot het evenement zelf en de evaluatie achteraf. Het ... Meer lezen

    17,50 €

  • Turn Words Into Wealth

    Blueprint for Your Business, Brand, and Book to Create Multiple Streams of Income & Impact

    door Aurora Winter ...
    Serie series Turn Your Words Into Wealth
    AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David ... Meer lezen

    8,99 € of Gratis met Kobo Plus

  • Crystallizing Public Opinion

    door Edward L. Bernays ...
    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and ... Meer lezen

    Was 8,26 € Nu 7,20 € of Gratis met Kobo Plus

  • Get Together

    How to Build a Community With Your People

    door Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...
    A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Meer lezen

    9,99 € of Gratis met Kobo Plus

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    door Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Meer lezen

    7,62 €

  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    door Markus Stahlberg ...
    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Meer lezen

    25,43 €

  • Making the News

    Writing the Media Release: Easy Expert Tips + Tactics for Small Business, Non-Profit and the Solo-Preneur

    door Kathleen Rake ...
    You're smart. You're busy. You want to know how to write a media release. All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News, the premiere title in the Swift Kick Guides series of eBooks. The media release is a valuable tool that can help new and small organizations gain recognition and build credibility. Swift Kick Guides are stuffed with useful ... Meer lezen

    5,72 €

  • Smoke & Mirrors

    How Hype Obscures the Future and How to See Past It

    door Gemma Milne ...
    'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from ... Meer lezen

    3,99 €

  • Sales Training: The art of selling to intelligent people

    door Adriaan Brits, Francesca Stregapede ...
    How will this book benefit you?   Sales people often think: If I’m hard-working and honest with my customers, why do I need a better understanding of things like “neuroscience”, “the psychology of trust” and “reverse psychology”? The answer is simple: there are some truly amazing sales people, who go the extra mile to collect their customers at the airport, entertain them at restaurants, tell ... Meer lezen

    9,00 €

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    door Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Meer lezen

    13,99 €

  • La méthode HARDT pour des présentations qui vendent vos idées

    Un guide pratique pour convaincre pendant ses présentations professionnelles

    door Giselle Hardt ...
    Comment augmenter prodigieusement l'impact de vos présentations ?Une présentation n'offre qu'une unique chance de séduire sa cible. Elle correspond bien souvent au « moment de vérité », déterminant la signature ou non d'un contrat crucial, la conclusion d'une vente, l'obtention d'un capital, l'adhésion d'une équipe..… Échouer revient à laisser passer une affaire, voire saboter l'opportunité d'une ... Meer lezen

    19,99 €

  • LinkedIn: Hoe maak je van LinkedIn jouw succes?

    Complete handleiding om jouw succes te behalen op LinkedIn

    door Dylan Oemar Said, Jop Klouwens ...
    Serie Boek 1 - Social Media
    Sociale media is tegenwoordig niet meer weg te denken. Van sociale media is LinkedIn een van de belangrijkste effectiefste platformen voor een bedrijf of organisatie op dit moment.Op LinkedIn kan jij als ondernemer gemakkelijk in contact komen met jouw (nieuwe) klanten. Hierdoor kan je jouw naamsbekendheid en omzet makkelijk vergroten. Je wilt als bedrijf natuurlijk het meest succesvol zijn en ... Meer lezen

    14,95 € of Gratis met Kobo Plus

  • La voix de Joseph Stiglitz

    Portrait d’un prix Nobel engagé et alternatif

    door Mouna Guidiri, Brigitte Feys, 50minutes ...
    Serie Boek 4 - Culture économique
    Un guide pratique et accessible pour mieux comprendre les apports de Joseph StiglitzPartisan des idées du célèbre économiste John M. Keynes, Joseph Stiglitz ne partage pourtant pas tous les postulats de son aîné et apporte sa propre pierre à l'édifice en développant de nouvelles théories. Parmi ses apports majeurs, on retrouve notamment sa contribution au développement de l'économie de l ... Meer lezen

    9,99 € of Gratis met Kobo Plus

  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    door Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Meer lezen

    5,99 €

  • Faster, Higher, Farther

    The Inside Story of the Volkswagen Scandal

    door Jack Ewing ...
    A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Meer lezen

    12,99 €

  • The Thank You Economy

    door Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Meer lezen

    12,79 €

  • The New Prophets of Capital

    door Nicole Aschoff ...
    Serie series Jacobin
    As severe environmental degradation, breathtaking inequality, and increasing alienation push capitalism against its own contradictions, mythmaking has become as central to sustaining our economy as profitmaking.Enter the new prophets of capital: Sheryl Sandberg touting the capitalist work ethic as the antidote to gender inequality; John Mackey promising that free markets will heal the planet; ... Meer lezen

    6,56 € of Gratis met Kobo Plus

  • Reinventing Customer Engagement

    The Next Level of Digital Transformation for Banks and Insurers

    door Roger Peverelli, Reggy De Feniks ...
    The financial services industry is undergoing huge change, as retail banks, investment banks and insurance companies come of the financial crisis and plan for a better future. This book, written by two of the most important consultants in the industry, provides the latest thinking on financial services and the key factors that will drive success. The authors interview leading executives from a ... Meer lezen

    8,04 € of Gratis met Kobo Plus

  • Pitch Perfect

    Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders

    door William Tyson ...
    This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader ... Meer lezen

    22,14 € of Gratis met Kobo Plus

  • The Art of Public Speaking: How to Improve Communication Skills and Interpersonal Skills With Public Speaking Tips and Effective Communication Training

    door Robert J. Montgomery ...
    Serie series Quick Start Guide Series
    The fear of public speaking is one of the top fears that people have. Statistics show that over 41% of people have some level of fear or anxiety with regards to speaking in front of an audience. This fear often manifests as excessive sweating, sweaty palms, increased heart rates, blanking out (memory loss), nausea and sometimes difficulty breathing. There are many speakers who have been in front ... Meer lezen

    6,82 €

  • #PRredefined

    door Andy Green, Anne Gregory, Stephen Waddington ...
    #PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'public relations' is defined and delivered to make a positive difference. The first ebook in the series, #PRredefined Vol I, features new definitions for public relations, challenges much of what ... Meer lezen

    1,17 €

  • The Evolving Scribe

    Personalize, Perform, Promote To Ink A Profitable Future Blending Storytelling, Poetry, And Social Marketing

    door Jennifer Darden ...
    Provocative Right Brain Branding For The Everyday Artisticpreneur: A World Where Anyone Can Leverage Passion, Talent, Marketing, And Technology Personalizing, performing, promoting, and profiting, blending stories, poetry, and social marketing overlap to become a blended solution that has caused the line where creative marketer ends and technology programmer begins to be drawn with invisible ink. ... Meer lezen

    1,75 €