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eBooks Publicité commerciale

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  • The Advertising Concept Book

    Think Now, Design Later

    par Pete Barry ...
    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the ... En savoir plus

    22,04 €

  • Advertising for People Who Don't Like Advertising

    This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer.This book describes how to make something you like out of something you don't. As well as ... En savoir plus

    3,99 €

  • Hey Whipple, Squeeze This

    The Classic Guide to Creating Great Advertising

    par Luke Sullivan ...
    The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s ... En savoir plus

    19,99 €

  • The Graphic Design Bible

    The definitive guide to contemporary and historical graphic design

    par Theo Inglis ...
    The definitive guide to contemporary and historical graphic design for designers and creatives.'Everything you can think of is covered...and everything in between. The Graphic Design Bible plays to all of Inglis's strengths as an all-rounder - designer, writer, historian, researcher, editor and educator...His writing balances expertise with accessibility...many graphic design educators will wish ... En savoir plus

    3,99 €

  • Facebook ADS: Faites exploser votre ROAS! Le guide ultime pour augmenter la conversion de vos annonces. 7 règles d'or pour l'optimisation et la mise à l'échelle de vos campagnes publicitaires

    par Prudence Vivien ...
    Vous avez une marque personnelle et vous voulez exploiter l'énorme potentiel de Facebook ADS? Vous vous approchez du monde des médias sociaux et vous voulez savoir comment vendre votre produit/service par voie numérique?La manière de faire de la "publicité" a changé. Et il n'y a aucun doute là-dessus. Que vous soyez une personne physique ou morale, et que vous souhaitiez vendre votre produit ... En savoir plus

    3,99 € ou Gratuit avec Kobo Plus

  • Jewish Mad Men

    Advertising and the Design of the American Jewish Experience

    It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and ... En savoir plus

    21,83 €

  • Design in Airline Travel Posters 1920-1970

    A Semiology and Sociocultural History

    par David Scott ...
    The field of poster studies is vast, but it is surprising how little work has been done till date on the fundamental structures – semiotic and semantic – that underpin the visual messages posters produce. Most studies of posters focus either on their history; on specific themes – politics, travel, sport, cinema; or on their status as collectable items. Though such approaches are valid, they hardly ... En savoir plus

    22,89 € ou Gratuit avec Kobo Plus

  • Advertising Design and Typography

    par Alex W. White ...
    This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover:Researching your client and your audienceWhat makes an ad successfulGetting the ... En savoir plus

    24,59 €

  • The Designer's Guide to Presenting Numbers, Figures, and Charts

    Numbers can tell an exciting story. The trick is to know what story to tell and make it understandable. This compact, practical guide will show everyone who must design numeric data how to transform raw data into readable, relevant information.The Designer’s Guide to Presenting Numbers, Figures, and Charts brings together the guidelines established over the last forty years for making effective ... En savoir plus

    15,65 €

  • Facebook Marketing Secrets

    par Anthony Ekanem ...
    Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly. It is for this reason and so many others that internet marketers have jumped on the band wagon and started harnessing its marketing and selling power for their own gain. Huge companies like Coca Cola and Nike are ... En savoir plus

    3,99 € ou Gratuit avec Kobo Plus

  • Radical Intimacies

    Designing Non-Extractive Relationalities

    Modifié par Oliver Vodeb ...
    An extradisciplinary investigation into the radical potentials of design by the global Memefest network.This book is an investigation of the key aspects of capitalist domination and resistance to it through design; its five sections explore dialogue, power, land, interventions, and radical praxis. Vodeb’s curated chapters engage radical intimacies with design and connects it with media, ... En savoir plus

    25,75 €

  • 广告设计与创意(第3版)

    par 李金蓉 ...
    《广告设计与创意(第3版)》介绍了广告的历史沿革、广告设计的思想演进,分析、探讨了广告创意理论和方法,并从广告图形、色彩、版面编排与构成设计,以及广告媒体的选择和传播效果评价方法等方面人手,总结和归纳出广告的创意精髓、制作和表现技巧,较为详细地阐述了广告设计与传播的基本原理和实践经验。书中附图均选自国内外优秀的广告设计作品,具有很高的学习和欣赏价值。风格多样的图例可以帮助读者更加直观形象地理解理论知识,同时配合教材中相关的课程作业,让读者在学习与实践中真正领悟广告创作的要点。 《广告设计与创意(第3版)》可作为高等院校广告类、艺术类及相关专业的教材,也可作为广告从业人员进行广告创意设计的参考资料。 ... En savoir plus

    18,68 €

  • Design Culture

    An Anthology of Writing from the AIGA Journal of Graphic Design

    Presenting a significant selection of seventy-eight essays, interviews, and symposia from the pioneering AIGA Journal of Graphic Design, Design Culture examines the coming of age of graphic design as a profession and its role in shaping our culture. A diverse group of leading designers, editors, academics, and professionals both within and outside the field offer stimulating views on the impact of ... En savoir plus

    29,07 €

  • Nano Banana AI Expertise Training Guide

    par Barron Wilson ...
    Nano Banana AI Expertise: Your Blueprint for AI-Powered Profit and PrecisionStop Trading Hours for Edits. Start Generating Revenue with AI Precision.In today's relentless visual economy, success demands professional, high-converting imagery delivered at scale. If slow, complex editing is draining your time and limiting your income, this guide is your essential upgrade.Nano Banana AI Expertise is ... En savoir plus

    5,99 € ou Gratuit avec Kobo Plus

  • El poder de la imagen

    Reflexiones sobre comunicación visual

    par Jorge Frascara ...
    Toda imagen colocada en el espacio público comunica indefinidamente un espectro impredecible de mensajes.El mundo se enfrenta a una variada serie de propuestas visuales -imágenes- que deben aceptarse o rechazarse. El autor analiza a través de esta obra, ese a veces incontrolado, a veces oculto mundo visual y el poder de las imágenes que lo componen.Frascara desarrolla aquí como en los últimos 50 ... En savoir plus

    10,99 € ou Gratuit avec Kobo Plus

  • Les colporteurs de mirages - Comment devenir un gourou de la publicité

    Q : De quoi parle ce livre ?R : Les colporteurs de mirages est un guide acéré, humoristique et volontairement exagéré pour devenir un gourou de la publicité. Il dévoile le monde étrange, brillant et totalement absurde de la publicité, où la créativité, la manipulation et l'imagination s'unissent pour vendre n'importe quoi à n'importe qui, même de la neige aux Esquimaux ou du sable aux habitants du ... En savoir plus

    2,99 € ou Gratuit avec Kobo Plus

  • Pokoloruj swoją markę

    Jak stworzyć paletę kolorystyczną dla marki? Ile kolorów powinna zawierać Twoja paleta? Które kolory do siebie pasują? Jak ludzie odbierają konkretne kolory, z czym im się kojarzą? Jeżeli szukasz odpowiedzi na te pytania, to znajdziesz je w ebooku.Po przeczytaniu: Będziesz potrafiła stworzyć paletę kolorystyczną dla własnej marki. Będziesz wiedziała jakie skojarzenia przywołują podstawowe kolory, ... En savoir plus

    19,90 € ou Gratuit avec Kobo Plus

  • Different Perspectives in Design Thinking

    Modifié par Yvonne Eriksson ...
    Globalization and digitalization are buzz words in contemporary society. They affect both our private and our professional lives. Society has become more diverse with easier access to information and to virtual platforms that gives us opportunity to be in touch with colleagues, friends, family, etc. at any time. A complex environment is emerging wherein internet of things and big data are being ... En savoir plus

    80,16 €

  • Typography 34

    For over fifty years, the Type Directors Club has encouraged the worldwide graphic arts community to achieve excellence in typography through its annual international competitions. Typography 34 is the only annual devoted exclusively to typography and presents the finest work in the field for the year 2012. Selected from approximately 2300 international submissions to the annual Type Directors ... En savoir plus

    36,99 €

  • Designing for the Greater Good

    The Best of Non-Profit and Cause-Related Marketing and Nonprofit Design

    This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book ... En savoir plus

    27,99 €

  • Brand Identity Essentials, Revised and Expanded

    100 Principles for Building Brands

    Collection series Essential Design Handbooks
    Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.A company's identity encompasses far more than just its logo. Identity is crucial to establishing ... En savoir plus

    24,48 €

  • 101 Things I Learned® in Advertising School

    Collection series 101 Things I Learned
    Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data ... En savoir plus

    7,41 €

  • The Story of Pop Art

    Collection series The Story of ...
    In this age of insta-stardom and selfies, Pop Art still defines the world we live in.Emerging in the 1950s, Pop Art arrived in an explosion of colour, offering bold representations and plenty of humour. All of the celebrities, events and politics that came to define two turbulent decades are encapsulated in their work. Pop Art challenged the establishment and offered a new modernism, blurring the ... En savoir plus

    3,99 €

  • Unbrandable

    How to Succeed in the New Brand Space

    par Adam N. Stone ...
    The worlds of branding and consumption are changing. Helping to set the agenda are what Adam N. Stone designates the 'Unbrandables', consumers who are sensitive to inauthenticity, hostile to relentless materialism, and suspicious of products they do not want or that are bad for the environment. Then there are the 'Unbranded' brands, such as Nudie Jeans of Sweden and In-N-Out Burger in California, ... En savoir plus

    13,24 €