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eBooks Industrie

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  • Blue Ocean Strategy, Expanded Edition

    How to Create Uncontested Market Space and Make the Competition Irrelevant

    par W. Chan Kim, Renée A. Mauborgne ...
    OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential ... En savoir plus

    20,98 € ou Gratuit avec Kobo Plus

  • The Effective Executive

    The Definitive Guide to Getting the Right Things Done

    par Peter F. Drucker, Zachary First ...
    A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant productivity guide, he looks to the most influential ... En savoir plus

    10,99 €

  • The 22 Immutable Laws of Marketing

    Exposed and Explained by the World's Two

    par Al Ries, Jack Trout ...
    Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. ... En savoir plus

    11,99 €

  • The spirit of the valley

    Extreme inspiratie uit het nieuwe Wilde Westen

    par Peter Hinssen, Steven Van Belleghem, Harry Demey ...
    Roadtrip van drie gerenommeerde experten-ondernemers door het belangrijkste innovatiecentrum van de wereld Waarom is de Valley net zo anders? Hoe is het gebied zo belangrijk kunnen worden? Wat voor vernieuwingen houdt het nog in petto? Maar vooral: wat kunnen jonge ondernemers leren van de Valley? Like kids in a candy store. Zo voelden Peter Hinssen, Steven Van Belleghem en Harry Demey zich ... En savoir plus

    21,99 €

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    par Al Ries, Laura Ries ...
    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... En savoir plus

    10,99 €

  • De coach handleiding 2.0

    Operationele strategieën en marketingtechnieken voor het opstarten en promoten van uw coachingsactiviteit op het web

    par Stefano Calicchio ...
    Deze tekst is opgevat als een echte opleidingscursus, waarin talrijke thema's worden uitgediept en opgelost, zoals:- de beste instrumenten voor de promotie van een coachingsactiviteit, zowel offline als online;- marketingtechnieken gewijd aan coaches;- de gevolgen van de digitale revolutie voor degenen die bij coaching betrokken zijn;- digitale hefbomen waarop kan worden ingespeeld om klanten te ... En savoir plus

    1,49 € ou Gratuit avec Kobo Plus

  • #AskGaryVee

    One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

    par Gary Vaynerchuk ...
    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be ... En savoir plus

    15,99 €

  • BRANDINTELLIGENCE

    Construindo marcas que fortalecem empresas e movimentam a economia

    par Jaime Troiano ...
    Administração de marcas ou Branding deixou de ser um compromisso passageiro, um movimento modal, uma preocupação cosmética de designers e profissionais de comunicação.Não é também uma elaboração intelectual e filosófica sem compromisso com o bottom line.Branding tem se transformado rapidamente em um instrumento de gestão nas empresas.Estudo que realizamos recentemente mostra como os próprios CEOs ... En savoir plus

    5,53 €

  • The Analysis of Factors Influencing Leverage of Tanzanian Companies

    par Lucky Yona ...
    The dominant capital structure studies across the globe have been concentrated in developed countries and specifically for listed companies and few on unlisted companies or mixed companies. This thesis aims to examine the extent to which company liquidity, profitability, tangibility, and company size influence the leverage of Tanzanian companies as suggested by pecking order and trade-off theory. ... En savoir plus

    4,02 €

  • Marketing in B2b

    How Do Sme Managers Make Decision?

    par Hairul Rizad, Abu Bakar ...
    This book is for those who are interested to know more about the marketing decision issues and challenges facing by Small and Medium Enterprise (SME) in business-to-business setting. Here, it provides insight to both regulator and practitioner to focus their effort in developing the marketing aspect in SME. Previous researchers have agreed that the failure to make accurate marketing decision may ... En savoir plus

    6,14 €

  • Content Marketing for Technical and Manufacturing Companies

    par Rick Novy ...
    In an increasingly complicated and competitive world, technology and manufacturing businesses need any edge they can get. Why, then, do so many of these companies leave their internet presence at a minimum?Marketing to engineers tasked with making a recommendation to the person with the checkbook can be especially difficult. This book is written from the perspective of the challenging task of ... En savoir plus

    4,99 € ou Gratuit avec Kobo Plus

  • seriell! Das Basisprinzip der modernen Moderne

    par Christian Blümelhuber ...
    »Die Mechanik des Seriellen ist die logische (und auch empirische) Antwort auf die Regeln unserer Zeit.«Moderne und Postmoderne liegen hinter uns und wir leben nun im Zeitalter einer flüchtigen, stabilen »modernen Moderne«. Christian Blümelhuber entschlüsselt den Basis-Code unseres Zeitalters als serielles Prinzip. ... En savoir plus

    4,99 € ou Gratuit avec Kobo Plus

  • (re)wired with AI

    par David A. Stone ...
    After reshaping how AE professionals think about selling services in [re]wired: Selling Your AE Services in a Post‑Recession World, respected marketing strategist David A. Stone returns to tackle the next transformation reshaping the industry-the rise of artificial intelligence in professional services marketing.[re]wired with AI is his long‑anticipated companion volume, a clear‑eyed and ... En savoir plus

    9,11 €

  • Noonomy

    The Trajectory of Global Transformation

    par Sergey Bodrunov ...
    Traduit par William Dubrickson ...
    Noonomy explores the effect of modern technological shifts on human society. The author shows that technologies are about to undergo qualitative changes which will create new opportunities for personal development and the satisfaction of wants and, simultaneously, engender risks associated with growth opportunities of human interference with nature and technogenic stress on the environment. Based ... En savoir plus

    47,37 €

  • Digital press office

    How to generate interest in media 2.0 and manage public relations thanks to the potential of the web

    par Stefano Calicchio ...
    The press office and public relations activities have undergone drastic changes with the advent of the internet. The management of new media today represents a fundamental step for anyone who wants to build their online visibility by learning to communicate with the typical services of web 2.0. In this manual you will discover operational strategies to take up the challenge of new media and set up ... En savoir plus

    0,99 € ou Gratuit avec Kobo Plus

  • Anualidades de royalties

    Cómo crear anualidades automáticas convirtiendo sus ideas y su genio personal en ingresos por derechos de autor

    par Stefano Calicchio ...
    ¿Quiere saber cómo convertir sus ideas en ingresos? ¿Te gustaría crear ingresos que no provengan de un trabajo por horas? ¿Sabes cómo convertir tu creatividad y talento en derechos de autor?Esta guía se creó para responder a preguntas como éstas. Generalmente se cree que ganar dinero con el trabajo creativo sólo está al alcance de profesionales de talla mundial: inventores, músicos, artistas o ... En savoir plus

    3,99 € ou Gratuit avec Kobo Plus

  • Merkevareledelse i 4 trinn

    Slik styrer du markedsføringen av merkevaren din for å oppnå gode resultater

    par Stefano Calicchio ...
    Hva er merkevareledelse, og hvordan fungerer det? Hvordan utvikles ferdigheter på dette området? Hvilke strategier kan jeg følge for å skape, administrere og vinne et personlig merke eller et bedriftsmerke?I denne guiden finner du en enkel, klar og omfattende forklaring på hvordan du bygger og administrerer en merkevare og hva som er de viktigste strategiene du må kjenne til i læreplanen. Boken ... En savoir plus

    0,99 € ou Gratuit avec Kobo Plus

  • 디지털 프레스 오피스

    웹의 잠재력을 활용하여 미디어 2.0에 대한 관심을 불러일으키고 홍보를 관리하는 방법

    par Stefano Calicchio ...
    인터넷의 등장으로 언론사와 홍보 활동은 급격한 변화를 겪었습니다. 오늘날 새로운 미디어 관리는 웹 2.0의 대표적인 서비스와 소통하는 방법을 배움으로써 온라인 가시성을 구축하고자 하는 모든 사람에게 기본적인 단계입니다. 이 매뉴얼에서는 새로운 미디어의 도전에 대응하고 최근 몇 년 동안 등장한 많은 기회를 최대한 활용할 수 있는 커뮤니케이션 계획을 수립하기 위한 운영 전략을 살펴볼 수 있습니다. 특히 디지털 홍보실이 제공하는 경쟁 우위를 활용하는 방법, 온라인 커뮤니케이션을 구성하는 방법, 웹에서 홍보의 새로운 규칙을 적용하는 방법에 대해 알아볼 수 있습니다. 또한 온라인 보도 자료, 기사 마케팅, 기업 블로그, 디지털 인터뷰, 온라인 스폰서십 및 프레스 키트와 같은 새로운 운영 도구를 사용하는 방법도 배우게 ... En savoir plus

    0,99 € ou Gratuit avec Kobo Plus

  • 'n Maklike benadering tot die sakeplan

    Die praktiese gids vir die bekendstelling van nuwe projekte en die entrepreneuriale implementering van besigheidsidees

    par Stefano Calicchio ...
    Hoe organiseer jy 'n maatskappy? Watter markanalises is noodsaaklik om sy opening te beplan? Hoe bestuur jy finansiële en organisatoriese probleme wanneer jy 'n nuwe maatskappy begin? Hierdie boek versamel die kennis wat nodig is om die bogenoemde vrae op te los en om nuttige oplossings te skep om die beste uit jou beginnende onderneming te haal.Wanneer jy besluit om 'n nuwe besigheid te begin, is ... En savoir plus

    2,99 € ou Gratuit avec Kobo Plus

  • МАРКЕТИНГОВ ПЛАН В 4 СТЪПКИ. Стратегии и ключови моменти за създаване на работещи маркетингови планове.

    par Stefano Calicchio ...
    Какво представлява маркетинговият план и как работи той? На кого всъщност служи и как може да помогне на даден професионалист или компания да получи предимство пред конкуренцията? Как може да има значение за развитието на даден бизнес?В това ръководство ще намерите прости, ясни и изчерпателни обяснения за това как правилно да се изготви маркетингов план и кои са най-добрите практики, налични днес, ... En savoir plus

    0,99 € ou Gratuit avec Kobo Plus

  • E-book fabrika

    Stratēģijas, idejas un darbības instrukcijas ienākumu plūsmas radīšanai, rakstot un publicējot e-grāmatu

    par Stefano Calicchio ...
    Kā pārvērst e-grāmatas ideju par ienākumu avotu? Kā veiksmīgi iekļūt e-grāmatu tirgū? Kādas stratēģijas ievēro autori, kuri spēj gūt stabilus ienākumus no digitālās izdevējdarbības?Šīs rokasgrāmatas mērķis ir piedāvāt stratēģijas, idejas un darbības instrukcijas tiem, kuri vēlas uzrakstīt un izdot veiksmīgu e-grāmatu, bet nezina, ar ko sākt. Tajā uzzināsiet, kā jūs varat gūt ienākumus, izmantojot ... En savoir plus

    0,99 € ou Gratuit avec Kobo Plus

  • Landing pages: ce sunt și cum funcționează

    Manualul care explică toate elementele de bază ale marketingului landing page, de la creare la optimizare

    par Stefano Calicchio ...
    Ce sunt landing page-urile și cum funcționează? De ce sunt atât de importante în ecosistemul actual de marketing web. În acest ghid vă vom oferi toate informațiile de bază despre crearea și optimizarea paginilor de destinație. În special, vom studia principiul de funcționare care stă la baza acestui instrument de web marketing. Dar se va aprofunda și redactarea textelor și cele mai bune strategii ... En savoir plus

    1,49 € ou Gratuit avec Kobo Plus

  • Jednoduchý prístup k e-mailovému marketingu

    Ako využiť e-mailový marketing na zvýšenie predaja a zníženie nákladov vo vašom podniku

    par Stefano Calicchio ...
    E-mailový marketing, ktorý funguje prostredníctvom praktickej príručky, ktorá vás krok za krokom prevedie vývojom víťazného e-mailového marketingu. Spoznáte stratégie profesionálov, ktorí efektívne využívajú e-mailové systémy na dosiahnutie vysokého predaja a popularity napriek malému alebo obmedzenému rozpočtu. Pripravte si plán e-mailového marketingu, preveďte praktické stratégie do praxe a ... En savoir plus

    1,49 € ou Gratuit avec Kobo Plus

  • Consultor 2.0

    Cómo organizar y gestionar el nuevo marketing para consultores y profesionales

    par Stefano Calicchio ...
    +++ Precio de promoción hasta el 31 de diciembre +++Pocos campos de trabajo han experimentado cambios tan drásticos y profundos en los últimos años como el de la profesión independiente. El consultor y el profesional se han encontrado atrapados en un paradigma completamente nuevo, en el que por un lado el acceso simplificado a la profesión ha llevado al crecimiento de la competencia, mientras que ... En savoir plus

    0,49 € ou Gratuit avec Kobo Plus