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eBooks Comportement du consommateur

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  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    par Cory Doctorow ...
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... En savoir plus

    8,79 €

  • Influence, New and Expanded

    The Psychology of Persuasion

    par Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... En savoir plus

    19,99 €

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    par Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... En savoir plus

    10,38 €

  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    par Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... En savoir plus

    Gratuit

  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    par Kate Raworth ...
    Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award*Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can see ... En savoir plus

    9,99 €

  • Nudge

    The Final Edition

    par Richard H. Thaler, Cass R Sunstein ...
    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... En savoir plus

    10,99 €

  • Indistractable

    How to Control Your Attention and Choose Your Life

    par Nir Eyal ...
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... En savoir plus

    10,45 €

  • Hooked

    How to Build Habit-Forming Products

    par Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... En savoir plus

    10,99 €

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    par Barry Schwartz ...
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... En savoir plus

    9,99 €

  • Stumbling on Happiness

    par Daniel Gilbert ...
    In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how to make ourselves happy.We all want to be happy, but do we know how? When it comes to improving tomorrow at the expense of today, we're terrible at predicting how to please our future selves.In ... En savoir plus

    7,39 €

  • The Millionaire Next Door

    par Thomas J. Stanley, William D. Danko ...
    Collection Livre 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... En savoir plus

    13,03 € ou Gratuit avec Kobo Plus

  • Contagious

    Why Things Catch On

    par Jonah Berger ...
    The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... En savoir plus

    15,65 €

  • The Scout Mindset

    Why Some People See Things Clearly and Others Don't

    par Julia Galef ...
    'Original, thought-provoking and a joy to read' Tim HarfordWinner of best smart thinking book (Business Book Awards) and a Guardian best books of 2021When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a 'soldier' mindset. From tribalism and wishful thinking, to rationalising in our personal lives and everything in between, we are ... En savoir plus

    Avant 7,99 € Après 3,99 €

  • Scarcity

    Why having too little means so much

    par Sendhil Mullainathan, Eldar Shafir ...
    Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of energy? Here, economist Sendhil Mullainathan and psychologist Eldar Shafir reveal that the hidden side of all these problems is that they're all about scarcity.We've all struggled with packing a suitcase ... En savoir plus

    9,49 €

  • Misbehaving

    The Making of Behavioural Economics

    par Richard H. Thaler ...
    RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional econ... ... En savoir plus

    10,99 €

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    par Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... En savoir plus

    8,99 €

  • Small Is Beautiful

    A Study of Economics as if People Mattered

    par E F Schumacher ...
    Small is Beautiful is E. F. Schumacher's stimulating and controversial study of economics and its purpose. This remarkable book examines our modern economic system - its use of resources and impact on how we live - questioning whether they reflect what we truly care about. The revolutionary ideas are as pertinent, inspirational and thought-provoking today as when they were first published in 1973. ... En savoir plus

    10,99 €

  • The Wisdom of Crowds

    par James Surowiecki ...
    In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as ... En savoir plus

    10,38 €

  • Hooked: How to Build Habit-Forming Products

    Supplmental Workbook

    par Nir Eyal, with Ryan Hoover ...
    This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" ... En savoir plus

    Gratuit

  • Oversubscribed

    How To Get People Lining Up To Do Business With You

    par Daniel Priestley ...
    Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with youAre you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first ... En savoir plus

    12,99 €

  • Exactly What to Say: The Magic Words for Influence and Impact

    par Phil Jones ...
    Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... En savoir plus

    6,99 € ou Gratuit avec Kobo Plus

  • Hungry City

    How Food Shapes Our Lives

    par Carolyn Steel ...
    'Cities cover just 2% of the world’s surface, but consume 75% of the world’s resources’.The relationship between food and cities is fundamental to our everyday lives. Food shapes cities and through them it moulds us - along with the countryside that feeds us. Yet few of us are conscious of the process and we rarely stop to wonder how food reaches our plates.Hungry City examines the way in which ... En savoir plus

    9,49 €

  • Pre-Suasion

    A Revolutionary Way to Influence and Persuade

    par Robert Cialdini, Ph.D. ...
    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... En savoir plus

    19,00 €

  • Maak ze gek!

    Hoe je opvallend veel klanten trekt met online marketing

    par Aartjan van Erkel ...
    Veel ondernemers klagen dat ze te weinig klanten binnenhalen via internet. Verrassend, want de online bestedingen groeien gigantisch. Voorkom dat je concurrenten met jouw klanten aan de haal gaan. Onderscheid jezelf met superaantrekkelijke marketing op internet!Wat zou er met je bedrijf gebeuren als je websitebezoekers wildenthousiast worden en de link naar iedereen doorsturen? Als duizenden ... En savoir plus

    22,50 € ou Gratuit avec Kobo Plus