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Recommandé pour vous

This is Marketing

You Can’t Be Seen Until You Learn To See

par Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... En savoir plus

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#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
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Enchantment

How to Charm, Influence and Persuade

par Guy Kawasaki ...

'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... En savoir plus

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'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age----------------------------------------
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EVENTS²

Hoe organiseer je een geslaagd evenement?

par Kevin Van der Straeten ...

EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congressen en feesten komen kijken: van de voorbereiding tot het evenement zelf en de evaluatie achteraf. Het ... En savoir plus

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EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congressen en feesten komen kijken: van de voorbereiding tot het evenement zelf en de evaluatie achteraf. Het
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Get Together

How to Build a Community With Your People

par Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... En savoir plus

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A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people,
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Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

par Ryan Holiday ...

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... En savoir plus

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A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with
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Crystallizing Public Opinion

par Edward L. Bernays ...

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and ... En savoir plus

Avant 8,26 € Après 7,20 € ou Gratuit avec Kobo Plus

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and
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Turn Words Into Wealth

Blueprint for Your Business, Brand, and Book to Create Multiple Streams of Income & Impact

par Aurora Winter ...

Collection series Turn Your Words Into Wealth
AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David ... En savoir plus

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AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David
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Sales Training: The art of selling to intelligent people

par Adriaan Brits, Francesca Stregapede ...

How will this book benefit you? Sales people often think: If I’m hard-working and honest with my customers, why do I need a better understanding of things like “neuroscience”, “the psychology of trust” and “reverse psychology”? The answer is simple: there are some truly amazing sales people, who go the extra mile to collect their customers at the airport, entertain them at restaurants, tell ... En savoir plus

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How will this book benefit you? Sales people often think: If I’m hard-working and honest with my customers, why do I need a better understanding of things like “neuroscience”, “the psychology of trust” and “reverse psychology”? The answer is simple: there are some truly amazing sales people, who go the extra mile to collect their customers at the airport, entertain them at restaurants, tell
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Pitch Perfect

How to Say It Right the First Time, Every Time

par Bill McGowan ...

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... En savoir plus

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Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like,
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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

par Markus Stahlberg ...

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... En savoir plus

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Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are
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Making the News

Writing the Media Release: Easy Expert Tips + Tactics for Small Business, Non-Profit and the Solo-Preneur

par Kathleen Rake ...

You're smart. You're busy. You want to know how to write a media release. All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News, the premiere title in the Swift Kick Guides series of eBooks. The media release is a valuable tool that can help new and small organizations gain recognition and build credibility. Swift Kick Guides are stuffed with useful ... En savoir plus

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You're smart. You're busy. You want to know how to write a media release. All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News, the premiere title in the Swift Kick Guides series of eBooks. The media release is a valuable tool that can help new and small organizations gain recognition and build credibility. Swift Kick Guides are stuffed with useful
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Smoke & Mirrors

How Hype Obscures the Future and How to See Past It

par Gemma Milne ...

'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from ... En savoir plus

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'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from
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The Thank You Economy

par Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... En savoir plus

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“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
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The New Prophets of Capital

par Nicole Aschoff ...

Collection series Jacobin
As severe environmental degradation, breathtaking inequality, and increasing alienation push capitalism against its own contradictions, mythmaking has become as central to sustaining our economy as profitmaking.Enter the new prophets of capital: Sheryl Sandberg touting the capitalist work ethic as the antidote to gender inequality; John Mackey promising that free markets will heal the planet; ... En savoir plus

6,56 € ou Gratuit avec Kobo Plus

As severe environmental degradation, breathtaking inequality, and increasing alienation push capitalism against its own contradictions, mythmaking has become as central to sustaining our economy as profitmaking.Enter the new prophets of capital: Sheryl Sandberg touting the capitalist work ethic as the antidote to gender inequality; John Mackey promising that free markets will heal the planet;
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Conversaciones Cruciales - Tercera Edición revisada

Herramientas para comunicar mejor cuando más se necesita

par Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...

Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... En savoir plus

5,99 €

Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones
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Essentials of Corporate Communication

Implementing Practices for Effective Reputation Management

par Cees B.M. Van Riel, Charles J. Fombrun ...

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... En savoir plus

255,10 €

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading
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La voix de Joseph Stiglitz

Portrait d’un prix Nobel engagé et alternatif

par Mouna Guidiri, Brigitte Feys, 50minutes ...

Collection Livre 4 - Culture économique
Un guide pratique et accessible pour mieux comprendre les apports de Joseph StiglitzPartisan des idées du célèbre économiste John M. Keynes, Joseph Stiglitz ne partage pourtant pas tous les postulats de son aîné et apporte sa propre pierre à l'édifice en développant de nouvelles théories. Parmi ses apports majeurs, on retrouve notamment sa contribution au développement de l'économie de l ... En savoir plus

9,99 € ou Gratuit avec Kobo Plus

Un guide pratique et accessible pour mieux comprendre les apports de Joseph StiglitzPartisan des idées du célèbre économiste John M. Keynes, Joseph Stiglitz ne partage pourtant pas tous les postulats de son aîné et apporte sa propre pierre à l'édifice en développant de nouvelles théories. Parmi ses apports majeurs, on retrouve notamment sa contribution au développement de l'économie de l
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Faster, Higher, Farther

The Inside Story of the Volkswagen Scandal

par Jack Ewing ...

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... En savoir plus

12,99 €

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged,
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La méthode HARDT pour des présentations qui vendent vos idées

Un guide pratique pour convaincre pendant ses présentations professionnelles

par Giselle Hardt ...

Comment augmenter prodigieusement l'impact de vos présentations ?Une présentation n'offre qu'une unique chance de séduire sa cible. Elle correspond bien souvent au « moment de vérité », déterminant la signature ou non d'un contrat crucial, la conclusion d'une vente, l'obtention d'un capital, l'adhésion d'une équipe.. Échouer revient à laisser passer une affaire, voire saboter l'opportunité d'une ... En savoir plus

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Comment augmenter prodigieusement l'impact de vos présentations ?Une présentation n'offre qu'une unique chance de séduire sa cible. Elle correspond bien souvent au « moment de vérité », déterminant la signature ou non d'un contrat crucial, la conclusion d'une vente, l'obtention d'un capital, l'adhésion d'une équipe.. Échouer revient à laisser passer une affaire, voire saboter l'opportunité d'une
... En savoir plus
LinkedIn: Hoe maak je van LinkedIn jouw succes?

Complete handleiding om jouw succes te behalen op LinkedIn

par Dylan Oemar Said, Jop Klouwens ...

Collection Livre 1 - Social Media
Sociale media is tegenwoordig niet meer weg te denken. Van sociale media is LinkedIn een van de belangrijkste effectiefste platformen voor een bedrijf of organisatie op dit moment.Op LinkedIn kan jij als ondernemer gemakkelijk in contact komen met jouw (nieuwe) klanten. Hierdoor kan je jouw naamsbekendheid en omzet makkelijk vergroten. Je wilt als bedrijf natuurlijk het meest succesvol zijn en ... En savoir plus

14,95 € ou Gratuit avec Kobo Plus

Sociale media is tegenwoordig niet meer weg te denken. Van sociale media is LinkedIn een van de belangrijkste effectiefste platformen voor een bedrijf of organisatie op dit moment.Op LinkedIn kan jij als ondernemer gemakkelijk in contact komen met jouw (nieuwe) klanten. Hierdoor kan je jouw naamsbekendheid en omzet makkelijk vergroten. Je wilt als bedrijf natuurlijk het meest succesvol zijn en
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Facebok Marketing Advantage !

par benoit dubuisson ...

Since its launch in 2004 Facebook has quickly become an everyday part of most peoples life with over 1.1 billions users and 751 million mobile users there is no doubting the massive impact Facebook has had. In fact Facebook users spend 700 billion minutes on Facebook a month with the average user logging on for at least 20 minutes a time. So what does this mean for your business and how can ... En savoir plus

10,00 €

Since its launch in 2004 Facebook has quickly become an everyday part of most peoples life with over 1.1 billions users and 751 million mobile users there is no doubting the massive impact Facebook has had. In fact Facebook users spend 700 billion minutes on Facebook a month with the average user logging on for at least 20 minutes a time. So what does this mean for your business and how can
... En savoir plus
Teaching Public Relations

Principles and Practices for Effective Learning

par Peter M. Smudde ...

Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes.Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design ... En savoir plus

45,02 €

Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes.Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design
... En savoir plus
Public Relations for Authors Take Hold of Your Own Promotions

par Babs Hightower ...

Getting help to promote your book just got easier. Public Relations for Authors Take Hold of Your Own Promotions will help you locate that special publicist who will help you promote your book the right way. As a Publicity Director for two publishers Babs brings knowledge to the book. Public Relations teaches you why you need a publicist and how to find the right one for you. To understand ... En savoir plus

2,63 €

Getting help to promote your book just got easier. Public Relations for Authors Take Hold of Your Own Promotions will help you locate that special publicist who will help you promote your book the right way. As a Publicity Director for two publishers Babs brings knowledge to the book. Public Relations teaches you why you need a publicist and how to find the right one for you. To understand
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Public Relations Ethics

Pr In The Workplace, #1

par Leland Kornegay ...

Collection Livre 1 - Pr In The Workplace
The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce ... En savoir plus

9,99 € ou Gratuit avec Kobo Plus

The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce
... En savoir plus

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Recommandé pour vous

eBooks Relations publiques

This is Marketing

Enchantment

EVENTS²

Get Together

Growth Hacker Marketing

Crystallizing Public Opinion

Turn Words Into Wealth

Sales Training: The art of selling to intelligent people

Pitch Perfect

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Making the News

Smoke & Mirrors

The Thank You Economy

The New Prophets of Capital

Conversaciones Cruciales - Tercera Edición revisada

Essentials of Corporate Communication

La voix de Joseph Stiglitz

Faster, Higher, Farther

La méthode HARDT pour des présentations qui vendent vos idées

LinkedIn: Hoe maak je van LinkedIn jouw succes?

Facebok Marketing Advantage !

Teaching Public Relations

Public Relations for Authors Take Hold of Your Own Promotions

Public Relations Ethics