Sales & Selling in Marketing & Sales & Business & Finance eBooks

How to have a Brilliant Career in Estate Agency

The ultimate guide to success in the property industry.

by Katy M Jones ...

This guide is a must read for all those who are considering a career in the industry, whether they are a school leaver, graduate or are looking for a career change.Starting with an overview of the UK property industry, and an explanation of industry jargon, this guide delivers a comprehensive introduction to professional world of estate agency. As well as examining career paths and qualifications ... Read more

$8.60 AUD

This guide is a must read for all those who are considering a career in the industry, whether they are a school leaver, graduate or are looking for a career change.Starting with an overview of the UK property industry, and an explanation of industry jargon, this guide delivers a comprehensive introduction to professional world of estate agency. As well as examining career paths and qualifications
... Read more
The Customer Service Survival Kit

What to Say to Defuse Even the Worst Customer Situations

by Richard Gallagher ...

Issues with customers can send even the most seasoned service professionals into red alert. Discover how to effectively communicate your way out of any difficult spot.By providing clear techniques, behavioral science insights, case studies, situation-specific advice, and actionable practice exercises, workplace communication expert Richard Gallagher has created a resource that can help anyone ... Read more

$12.99 AUD

Issues with customers can send even the most seasoned service professionals into red alert. Discover how to effectively communicate your way out of any difficult spot.By providing clear techniques, behavioral science insights, case studies, situation-specific advice, and actionable practice exercises, workplace communication expert Richard Gallagher has created a resource that can help anyone
... Read more
Behavioural Economics and Business Ethics

Interrelations and Applications

by Philip Alexander Rajko ...

Series series Routledge Advances in Behavioural Economics and Finance
Economics and moral philosophy have in recent years been considered to be distinct and separate fields. However, behavioural economics has started to reconcile various aspects of morality and economics, which has offered new conceptual opportunities to advance economics ethics and business ethics.This book aims to advance economic ethics and business ethics by combining normative principles and ... Read more

$96.46 AUD

Economics and moral philosophy have in recent years been considered to be distinct and separate fields. However, behavioural economics has started to reconcile various aspects of morality and economics, which has offered new conceptual opportunities to advance economics ethics and business ethics.This book aims to advance economic ethics and business ethics by combining normative principles and
... Read more
Go-Givers Sell More

by Bob Burg, John David Mann ...

The sequel to the international bestseller The Go-Giver, applying its inspirational approach to real-world challenges.The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It has inspired hundreds of thousands of readers; but some have wondered how the story's lessons stand up to the tough challenges of ... Read more

$15.99 AUD

The sequel to the international bestseller The Go-Giver, applying its inspirational approach to real-world challenges.The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It has inspired hundreds of thousands of readers; but some have wondered how the story's lessons stand up to the tough challenges of
... Read more
Marketing Strategy

Based on First Principles and Data Analytics

by Robert Palmatier, Shrihari Sridhar ...

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying ... Read more

$71.96 AUD

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying
... Read more
Small Data

The Tiny Clues That Uncover Huge Trends

by Martin Lindstrom Company ...

The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple CowMartin Lindstrom, one of T... ... Read more

$11.99 AUD

The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple CowMartin Lindstrom, one of T...
... Read more
Purple Cow

Transform Your Business by Being Remarkable

by Seth Godin ...

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising ... Read more

$15.99 AUD

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising
... Read more
This is Marketing

You Can’t Be Seen Until You Learn To See

by Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

$18.99 AUD

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Read more
Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

by Gary Vaynerchuk ...

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media ... Read more

$14.99 AUD

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media
... Read more
Pre-Suasion

A Revolutionary Way to Influence and Persuade

by Robert Cialdini ...

When it comes to persuasion, success can begin before you say a word.**‘An instant classic.’**Forbes‘Utterly fascinating.’ Adam Grant, author of Originals and Give and Take‘Shockingly insightful.’ Chip Heath, co-author of Switch and Made... ... Read more

$18.99 AUD

When it comes to persuasion, success can begin before you say a word.**‘An instant classic.’**Forbes‘Utterly fascinating.’ Adam Grant, author of Originals and Give and Take‘Shockingly insightful.’ Chip Heath, co-author of Switch and Made...
... Read more
Find Your First Freelance Client

by Sagan Morrow ...

“How do I get my first client? Where can I even get started with finding them? What can I do to get real results with my marketing efforts?”If you want to be a freelancer but you’re feeling stumped with how to go about finding your first client, look no further! Find Your First Freelance Client outlines the foundations you need to get your first—and next—freelance client.This short, fluff-free ... Read more

$3.05 AUD or Free with Kobo Plus

“How do I get my first client? Where can I even get started with finding them? What can I do to get real results with my marketing efforts?”If you want to be a freelancer but you’re feeling stumped with how to go about finding your first client, look no further! Find Your First Freelance Client outlines the foundations you need to get your first—and next—freelance client.This short, fluff-free
... Read more
Hooked

How to Build Habit-Forming Products

by Nir Eyal ...

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Read more

$18.99 AUD

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the
... Read more
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

by Oren Klaff ...

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book“Fast, fun and immensely practical.”—JOE SULLIVAN, Founder, Flextronics“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.”—JOSH WHITFORD, Founder, Echelon Media“What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year.... ... Read more

$25.24 AUD

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book“Fast, fun and immensely practical.”—JOE SULLIVAN, Founder, Flextronics“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.”—JOSH WHITFORD, Founder, Echelon Media“What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year....
... Read more
Crushing It!

How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

by Gary Vaynerchuk ...

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand ... Read more

$14.99 AUD

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand
... Read more
Alchemy

The Surprising Power of Ideas That Don't Make Sense

by Rory Sutherland ...

Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST‘Revelatory and entertaining’ Sunday Times‘Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way…a must read’ Entrepreneur, Best Books ... ... Read more

Was $18.99 AUD Now $15.99 AUD

Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST‘Revelatory and entertaining’ Sunday Times‘Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way…a must read’ Entrepreneur, Best Books ...
... Read more
The Psychology of Selling

Increase Your Sales Faster and Easier Than You Ever Thought Possible

by Brian Tracy ...

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... Read more

$11.99 AUD

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available
... Read more
$100M Offers

How To Make Offers So Good People Feel Stupid Saying No

by Alexander Hormozi ...

Series Book 1 - Acquisition.com $100M Series
** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... Read more

$22.79 AUD or Free with Kobo Plus

** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away
... Read more
The Ultimate Sales Machine

Turbocharge Your Business with Relentless Focus on 12 Key Strategies

by Chet Holmes, Jay Conrad Levinson, Amanda Holmes ...

NEWLY REVISED AND UPDATEDThe bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen materialEvery single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate ... Read more

$7.42 AUD

NEWLY REVISED AND UPDATEDThe bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen materialEvery single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate
... Read more
The Practice

by Seth Godin ...

From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... Read more

$18.99 AUD

From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the
... Read more
The Thank You Economy

by Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

Was $19.99 AUD Now $15.99 AUD

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
... Read more
Way of the Wolf

Straight line selling: Master the art of persuasion, influence, and success

by Jordan Belfort ...

Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, ... Read more

$16.99 AUD

Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system - the same system he used to create massive wealth for himself,
... Read more
You Can Negotiate Anything

The Groundbreaking Original Guide to Negotiation

by Herb Cohen ...

Over one million copies sold and nine months on the New York Times bestseller list!**For readers of the bestsellers Atomic Habits and Never Split the Difference—this bestselling classic will teach you to hone your intuition to effectively communicate and negotiate...making sure you win every time. These groundbreaking methods will yield remarkable results!YES, YOU CAN WIN!Master negotiator Herb Co ... Read more

$16.62 AUD

Over one million copies sold and nine months on the New York Times bestseller list!**For readers of the bestsellers Atomic Habits and Never Split the Difference—this bestselling classic will teach you to hone your intuition to effectively communicate and negotiate...making sure you win every time. These groundbreaking methods will yield remarkable results!YES, YOU CAN WIN!Master negotiator Herb Co
... Read more
Getting More

How You Can Negotiate to Succeed in Work and Life

by Stuart Diamond ...

LEARN HOW TO GET MORE IN EVERY SITUATION FROM THE WORLD'S LEADING NEGOTIATORWe're always negotiating. Whether making a business deal, talking to friends or booking a holiday, negotiation is going on. And most of us are terrible at it.Wharton Business School Professor Stuart Diamond runs the most popular course at Wharton business school, he advises Google and the UN on how to make deals, and his ... Read more

$15.99 AUD

LEARN HOW TO GET MORE IN EVERY SITUATION FROM THE WORLD'S LEADING NEGOTIATORWe're always negotiating. Whether making a business deal, talking to friends or booking a holiday, negotiation is going on. And most of us are terrible at it.Wharton Business School Professor Stuart Diamond runs the most popular course at Wharton business school, he advises Google and the UN on how to make deals, and his
... Read more
刻意練習：原創者全面解析，比天賦更關鍵的學習法

Peak: Secrets from the New Science of Expertise

by 安德斯‧艾瑞克森（Anders Ericsson）, 羅伯特‧普爾（Robert Pool） ...

Translated by 陳繪茹 ...

Series series 生涯智庫
國際媒體、全球暢銷書、頂尖教練爭相引用的「刻意練習法」！這可能是人類第一次擁有關於如何練成天才的統一理論！找到天賦，不如找對方法！天才與庸才之間的差別不在基因、不在天分，在「刻意練習」！原創者親授，首度完整揭露「刻意練習」的科學實證與應用。帶你揮別道聽塗說的不完整資訊，正確學會這足以讓你精通所有技能的全新學習法，顛覆你長久以來對潛能、對天賦、對智商的觀念！《異數》《恆毅力》《我比別人更認真》《記憶人人hold得住》《孩子如何成功》等，都引用了本書作者開創的「刻意練習法」。《異數》作者由此提出廣為流傳、關於成功的「一萬小時法則」（可惜引用得有些漏洞），《恆毅力》作者花了一整章說明「刻意練習」在優秀表現中扮演的重要角色，</p... ... Read more

$9.04 AUD

國際媒體、全球暢銷書、頂尖教練爭相引用的「刻意練習法」！這可能是人類第一次擁有關於如何練成天才的統一理論！找到天賦，不如找對方法！天才與庸才之間的差別不在基因、不在天分，在「刻意練習」！原創者親授，首度完整揭露「刻意練習」的科學實證與應用。帶你揮別道聽塗說的不完整資訊，正確學會這足以讓你精通所有技能的全新學習法，顛覆你長久以來對潛能、對天賦、對智商的觀念！《異數》《恆毅力》《我比別人更認真》《記憶人人hold得住》《孩子如何成功》等，都引用了本書作者開創的「刻意練習法」。《異數》作者由此提出廣為流傳、關於成功的「一萬小時法則」（可惜引用得有些漏洞），《恆毅力》作者花了一整章說明「刻意練習」在優秀表現中扮演的重要角色，</p...
... Read more

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