Public Relations in Marketing & Sales & Business & Finance eBooks

Effective Public Speaking: Become An Excellent Speaker And Negotiator - Free Your Voice And Master Communication Strategies For Public Speaking, Persuasion And Negotiation!

by Richard B. Devon ...

Overcome your fear and strengthen your speaking with this BOOK!!!Become An Excellent Speaker And Negotiator - Free Your Voice And Master Communication Strategies For Public Speaking, Persuasion And Negotiation!This book can help you. You don't have to be afraid any longer. You don't have to let communication anxiety keep you from your goals. While my upcoming book will give advanced strategies to ... Read more

$4.49 AUD or Free with Kobo Plus

Overcome your fear and strengthen your speaking with this BOOK!!!Become An Excellent Speaker And Negotiator - Free Your Voice And Master Communication Strategies For Public Speaking, Persuasion And Negotiation!This book can help you. You don't have to be afraid any longer. You don't have to let communication anxiety keep you from your goals. While my upcoming book will give advanced strategies to
... Read more
超級影響者的密碼：在自媒體時代，掌握話語權、說好自己故事，丁菱娟解密品牌×公關×溝通方程式，助你放大影響力！

by 丁菱娟 ...

Series Book 594 - 天下財經
＊此版為2020年出版《影響有影響力的人》之增訂版影響力，不靠運氣，也不是天賦，它是一種可以培養的底層思維與長期實踐。在資訊過載、人人都在說話的時代，真正能夠脫穎而出的，不只是表現優異的人，而是能讓「對的人主動為你說好話」的人。你是不是也曾經歷過：│努力工作，穩定輸出，卻總是錯過升職機會？│品牌形象無法擴散，空有好產品卻無人知曉……│錯估形勢，讓負面輿論持續蔓延、難以控制！本書作者丁菱娟，擁有30年實戰經驗，她是公關教母，也是CEO的溝通導師。她看過無數企業與個人在舞台上綻放，也為不懂經營關係、打造形象的「隱形冠軍」而惋惜。她致力推廣品牌公關的正確理念，從大企業、創業家到自媒體，幫助每一位工作人掌握公關的關鍵心法，建立好形象、提升競爭力。丁菱娟解密，品牌×公關×溝通方程式，助你放大影響... ... Read more

$11.30 AUD

＊此版為2020年出版《影響有影響力的人》之增訂版影響力，不靠運氣，也不是天賦，它是一種可以培養的底層思維與長期實踐。在資訊過載、人人都在說話的時代，真正能夠脫穎而出的，不只是表現優異的人，而是能讓「對的人主動為你說好話」的人。你是不是也曾經歷過：│努力工作，穩定輸出，卻總是錯過升職機會？│品牌形象無法擴散，空有好產品卻無人知曉……│錯估形勢，讓負面輿論持續蔓延、難以控制！本書作者丁菱娟，擁有30年實戰經驗，她是公關教母，也是CEO的溝通導師。她看過無數企業與個人在舞台上綻放，也為不懂經營關係、打造形象的「隱形冠軍」而惋惜。她致力推廣品牌公關的正確理念，從大企業、創業家到自媒體，幫助每一位工作人掌握公關的關鍵心法，建立好形象、提升競爭力。丁菱娟解密，品牌×公關×溝通方程式，助你放大影響...
... Read more
This is Marketing

You Can’t Be Seen Until You Learn To See

by Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

$18.99 AUD

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Read more
The Thank You Economy

by Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

Was $19.99 AUD Now $15.99 AUD

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
... Read more
Enchantment

How to Charm, Influence and Persuade

by Guy Kawasaki ...

'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Read more

$16.99 AUD

'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age----------------------------------------
... Read more
Pitch Perfect

How to Say It Right the First Time, Every Time

by Bill McGowan ...

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

$8.99 AUD

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like,
... Read more
Turn Words Into Wealth

Blueprint for Your Business, Brand, and Book to Create Multiple Streams of Income & Impact

by Aurora Winter ...

Series series Turn Your Words Into Wealth
AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David ... Read more

$11.69 AUD or Free with Kobo Plus

AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David
... Read more
Faster, Higher, Farther

The Inside Story of the Volkswagen Scandal

by Jack Ewing ...

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Read more

$19.99 AUD

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged,
... Read more
Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

by Markus Stahlberg ...

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Read more

$41.08 AUD

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are
... Read more
How to Write a Book Introduction that Hooks Readers

by IDONGESIT OKPOMBOR ...

Series series Writing Bestsellers Series
Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and ... Read more

Free

Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and
... Read more
Crystallizing Public Opinion

by Edward L. Bernays ...

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and ... Read more

$9.59 AUD or Free with Kobo Plus

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and
... Read more
Dirty Little Secrets of Buzz

How to Attract Massive Attention for Your Business, Your Product, or Yourself

by David Seaman ...

"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. "Bookfoolery and Babble"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally."The Arizona Republic"Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and ... Read more

$17.41 AUD

"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. "Bookfoolery and Babble"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally."The Arizona Republic"Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and
... Read more
Get Together

How to Build a Community With Your People

by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Read more

$10.79 AUD or Free with Kobo Plus

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people,
... Read more
Essentials of Corporate Communication

Implementing Practices for Effective Reputation Management

by Cees B.M. Van Riel, Charles J. Fombrun ...

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Read more

$391.50 AUD

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading
... Read more
Public Relations, Cooperation, and Justice

From Evolutionary Biology to Ethics

by Charles Marsh ...

Series series Routledge New Directions in PR & Communication Research
Modern approaches to public relations cluster into three camps along a continuum:conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity;redressed egoism, e.g. subsidies to redress PR’s egoistic nature; andforms of self-interested cooperation, e.g. fully functioning society theory.Public Relations, Cooperation, and Justicedraws upon .. ... Read more

$88.07 AUD

Modern approaches to public relations cluster into three camps along a continuum:conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity;redressed egoism, e.g. subsidies to redress PR’s egoistic nature; andforms of self-interested cooperation, e.g. fully functioning society theory.Public Relations, Cooperation, and Justicedraws upon ..
... Read more
グラフふくおか 2021春号

by 福岡県 ...

Series series グラフふくおか
福岡県の魅力、県政の動き、お知らせ、地域の話題、県議会だよりなど、写真を中心に分かりやすく掲載したグラフ誌です。【内容】特集／九州自然歩道をハイキング小特集／FUKUOKA DESIGN AWARD デザインの力で躍動する福岡県のものづくりsmile移住・定住ふくおか花図鑑／カーネーションきらめきマイタウン／上毛町Fukuoka Pride Food／福岡のお酒６次化商品知事のふるさと訪問／嘉麻市県議会だより【「グラフふくおか」について】刊行：年4回（夏号・秋号・冬号・春号）規格（紙版）：A4判、32ページ、オールカラー配布先：県内の公民館、図書館、学校、会社、県の出先機関、市町村役場、医療機関、金融機関、理・美容院など発行：福岡県県民情報広報課制作：株式会社利助オフィス【お知らせ】<br... ... Read more

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福岡県の魅力、県政の動き、お知らせ、地域の話題、県議会だよりなど、写真を中心に分かりやすく掲載したグラフ誌です。【内容】特集／九州自然歩道をハイキング小特集／FUKUOKA DESIGN AWARD デザインの力で躍動する福岡県のものづくりsmile移住・定住ふくおか花図鑑／カーネーションきらめきマイタウン／上毛町Fukuoka Pride Food／福岡のお酒６次化商品知事のふるさと訪問／嘉麻市県議会だより【「グラフふくおか」について】刊行：年4回（夏号・秋号・冬号・春号）規格（紙版）：A4判、32ページ、オールカラー配布先：県内の公民館、図書館、学校、会社、県の出先機関、市町村役場、医療機関、金融機関、理・美容院など発行：福岡県県民情報広報課制作：株式会社利助オフィス【お知らせ】<br...
... Read more
Successful Public Meetings, 2nd ed.

A Practical Guide

by Elaine Cogan ...

The author explains why it's essential to begin the preparations by deciding what the meeting is intended to accomplish. That, in turn, determines what kind of meeting you should conduct: informational, advisory, or problem-solving. The author breaks down the essential tasks involved and even suggests the right type of person to handle each one. She describes various types of troublesome meeting ... Read more

$72.69 AUD

The author explains why it's essential to begin the preparations by deciding what the meeting is intended to accomplish. That, in turn, determines what kind of meeting you should conduct: informational, advisory, or problem-solving. The author breaks down the essential tasks involved and even suggests the right type of person to handle each one. She describes various types of troublesome meeting
... Read more
Evaluating Public Communication

Exploring New Models, Standards, and Best Practice

by Jim Macnamara ...

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, ... Read more

$90.87 AUD

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews,
... Read more
International Public Relations

Negotiating Culture, Identity, and Power

by Patricia A. Curtin, T. Kenn Gaither ...

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice matrix to explain public relations techniques and practices in a variety of regulatory, political, ... Read more

$144.33 AUD

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice matrix to explain public relations techniques and practices in a variety of regulatory, political,
... Read more
Affiliate Marketing for beginers !

by benoit dubuisson ...

In Affiliate Marketing For Beginners you will learn valuable information on how you can successfully start and manage your own affiliate business. Inside this first chapter we’re going to go over the basics of affiliate marketing so you know exactly what you're getting into. Affiliate marketing can provide you with the opportunity to earn money doing what you are good at. Af... ... Read more

$12.92 AUD

In Affiliate Marketing For Beginners you will learn valuable information on how you can successfully start and manage your own affiliate business. Inside this first chapter we’re going to go over the basics of affiliate marketing so you know exactly what you're getting into. Affiliate marketing can provide you with the opportunity to earn money doing what you are good at. Af...
... Read more
Your Call Is Important To Us

The Truth About Bullshit

by Laura Penny ...

Ever been left spluttering over some fatuous fib trying to pass itself off as information, even as fact? Of course you have. We all have. It's bullshit, and as Laura Penny sees it, we're drowning in the stuff. Your Call Is Important to Us is Penny's brilliant take on the "all-you-can-eat buffet of phoniness" that is our lives today."We live in an era of unprecedented bullshit production," Penny ... Read more

$22.36 AUD

Ever been left spluttering over some fatuous fib trying to pass itself off as information, even as fact? Of course you have. We all have. It's bullshit, and as Laura Penny sees it, we're drowning in the stuff. Your Call Is Important to Us is Penny's brilliant take on the "all-you-can-eat buffet of phoniness" that is our lives today."We live in an era of unprecedented bullshit production," Penny
... Read more
Language in Business, Language at Work

by Erika Darics, Veronika Koller ...

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ... Read more

$51.25 AUD

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics
... Read more
Accessible Communications

Create Impact, Avoid Missteps and Build Trust

by Lisa Riemers, Matisse Hamel-Nelis ...

Ready to build credibility and optimize your communications for real business impact?***Accessible Communications***is a practical guide designed for professionals seeking to develop effective, inclusive messaging that aligns with evolving regulations and business goals. Written by award-winning communications consultants Lisa Riemers and Matisse Hamel-Nelis, this book offers clear models and ... Read more

$53.35 AUD

Ready to build credibility and optimize your communications for real business impact?***Accessible Communications***is a practical guide designed for professionals seeking to develop effective, inclusive messaging that aligns with evolving regulations and business goals. Written by award-winning communications consultants Lisa Riemers and Matisse Hamel-Nelis, this book offers clear models and
... Read more
Army Regulation AR 360-1 The Army Public Affairs Program October 2020

by United States Government, US Army ...

This United States Army manual, Army Regulation AR 360-1 The Army Public Affairs Program October 2020, provides guidelines for release of command and public information, including information released to the media, and community engagement programs intended for internal and external publics with interest in the U.S. Army. This revision also defines the staff relationship of the public affairs ... Read more

$17.15 AUD

This United States Army manual, Army Regulation AR 360-1 The Army Public Affairs Program October 2020, provides guidelines for release of command and public information, including information released to the media, and community engagement programs intended for internal and external publics with interest in the U.S. Army. This revision also defines the staff relationship of the public affairs
... Read more

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