Business Reference in Business & Finance eBooks

Creating Signature Stories

Strategic Messaging that Persuades, Energizes and Inspires

by David Aaker ...

"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving ... Read more

$9.59 AUD or Free with Kobo Plus

"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving
... Read more
OUTSTANDING in the MIDDLE: How Middle Managers Make the Difference

by Birgitta Sjöstrand ...

Being a role model and outstanding as a middle manager makes you and your team successful. This book is about leading yourself and your team through change and conflicts with essential influencing skills. It is an understandable read for non-native English speakers. Don’t see others run past you, step up, be the leader in the middle! Buying this book today, it’s your best decision.Birgitta ... Read more

$5.73 AUD or Free with Kobo Plus

Being a role model and outstanding as a middle manager makes you and your team successful. This book is about leading yourself and your team through change and conflicts with essential influencing skills. It is an understandable read for non-native English speakers. Don’t see others run past you, step up, be the leader in the middle! Buying this book today, it’s your best decision.Birgitta
... Read more
Women Who Work

Rewriting the Rules for Success

by Ivanka Trump ...

**NEW YORK TIMES BESTSELLER!Ivanka is donating the unpaid portion of her advance and all future royalties received from Women Who Work to the Ivanka M. Trump Charitable Fund, a donor advised fund that will make grants to organizations that empower and educate women and girls.***"This is a chatty step-by-step guide to living a happy life and getting ahead in a career." —USA Today"The advice is spot ... Read more

$18.40 AUD

**NEW YORK TIMES BESTSELLER!Ivanka is donating the unpaid portion of her advance and all future royalties received from Women Who Work to the Ivanka M. Trump Charitable Fund, a donor advised fund that will make grants to organizations that empower and educate women and girls.***"This is a chatty step-by-step guide to living a happy life and getting ahead in a career." —USA Today"The advice is spot
... Read more
The Kind Way

The Life-Changing Metric for Leadership, Success and the Human Spirit

by Sophie Bretag ...

What if the future of work depends on kindness? A culture where conscious leadership creates environments for people to thrive without burnout and achieve without the expense of their wellbeing.The Kind Way is a call to action and a practical framework for those exhausted by and longing to be liberated from the oppressive grip of perpetual overdrive culture.Sophie Bretag presents a tangible ... Read more

$23.55 AUD

What if the future of work depends on kindness? A culture where conscious leadership creates environments for people to thrive without burnout and achieve without the expense of their wellbeing.The Kind Way is a call to action and a practical framework for those exhausted by and longing to be liberated from the oppressive grip of perpetual overdrive culture.Sophie Bretag presents a tangible
... Read more
Sludge

What Stops Us from Getting Things Done and What to Do about It

by Cass R. Sunstein ...

The New York Times–bestselling author of Nudge examines the prevelance and burden of ‘sludge’—red tape and unnecessary paperwork—and why we must do better.“If nudges have a mortal enemy, or perhaps the equivalent of antimatter to matter, it’s ‘sludge’.” —ForbesWe’ve all had to fight our way through administrative sludge—filling out complicated online forms, mailing in paperwork, standing in line ... Read more

$21.28 AUD

The New York Times–bestselling author of Nudge examines the prevelance and burden of ‘sludge’—red tape and unnecessary paperwork—and why we must do better.“If nudges have a mortal enemy, or perhaps the equivalent of antimatter to matter, it’s ‘sludge’.” —ForbesWe’ve all had to fight our way through administrative sludge—filling out complicated online forms, mailing in paperwork, standing in line
... Read more
What To Do If...?

How to Handle Any Situation at Work and Come Out Winning

by Anne-Maartje Oud ...

Reclaim your confidence at work so you can hire smarter, read the room and lead difficult moments without second-guessing yourself. What To Do If...? helps you handle real workplace situations with clarity and confidence.Written by workplace behavior specialist Anne-Maartje Oud, this field-tested guide distils the 35 questions she's heard most over two decades training managers, HR professionals ... Read more

$22.36 AUD

Reclaim your confidence at work so you can hire smarter, read the room and lead difficult moments without second-guessing yourself. What To Do If...? helps you handle real workplace situations with clarity and confidence.Written by workplace behavior specialist Anne-Maartje Oud, this field-tested guide distils the 35 questions she's heard most over two decades training managers, HR professionals
... Read more
My Life in Full

Work, Family and Our Future

by Indra Nooyi ...

The inspiring memoir by Indra Nooyi, the trailblazing former CEO of PepsiCo'A must-read for working women and the men who work with us, love us and support us' Hillary Rodham Clinton'Surprising and compelling' Financial TimesThe first woman of colour and immigrant to run a Fortune 50 company - and one of the foremost strategic thinkers of our time - Indra Nooyi redefined what it means to be an ... Read more

$12.99 AUD

The inspiring memoir by Indra Nooyi, the trailblazing former CEO of PepsiCo'A must-read for working women and the men who work with us, love us and support us' Hillary Rodham Clinton'Surprising and compelling' Financial TimesThe first woman of colour and immigrant to run a Fortune 50 company - and one of the foremost strategic thinkers of our time - Indra Nooyi redefined what it means to be an
... Read more
The Coke Machine

The Dirty Truth Behind the World's Favorite Soft Drink

by Michael Blanding ...

The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there.Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel ... Read more

$21.18 AUD

The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there.Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel
... Read more
What I Wish I Knew About Luck

A Crash Course on Turning Aspirations into Achievements

by Tina Seelig ...

The bestselling author of What I Wish I Knew When I Was 20's engaging and practical guide to how to become lucky, based on her classes at Stanford University and her popular TED talk.Much of what we call luck is the result of deliberate actions and consistent efforts. As Tina Seelig shared in her popular TED Talk, luck is like the wind, constantly blowing, often unpredictable, and always in motion ... Read more

$19.99 AUD

The bestselling author of What I Wish I Knew When I Was 20's engaging and practical guide to how to become lucky, based on her classes at Stanford University and her popular TED talk.Much of what we call luck is the result of deliberate actions and consistent efforts. As Tina Seelig shared in her popular TED Talk, luck is like the wind, constantly blowing, often unpredictable, and always in motion
... Read more
Pyramid of Lies

The Prime Minister, the Banker and the Billion Pound Scandal

by Duncan Mavin ...

The Pyramid of Lies by international financial journalist Duncan Mavin, is the true story of Lex Greensill, the Australian farmer who became a hi-flying billionaire banker before crashing back down to earth, exposing a tangled network of flawed financiers, politicians and industrialists.Lex Greensill had a simple, billion-dollar idea – democratising supply chain finance. Suppliers want to get ... Read more

Was $8.99 AUD Now $3.99 AUD

The Pyramid of Lies by international financial journalist Duncan Mavin, is the true story of Lex Greensill, the Australian farmer who became a hi-flying billionaire banker before crashing back down to earth, exposing a tangled network of flawed financiers, politicians and industrialists.Lex Greensill had a simple, billion-dollar idea – democratising supply chain finance. Suppliers want to get
... Read more
The Undercover Economist Strikes Back

How to Run or Ruin an Economy

by Tim Harford ...

A million readers bought The Undercover Economist to get the lowdown on how economics works on a small scale, in our everyday lives. Since then, economics has become big news. Crises, austerity, riots, bonuses - all are in the headlines all the time. But how does this large-scale economic world really work? What would happen if we cancelled everyone's debt? How do you create a job? Will the BRIC ... Read more

$11.99 AUD

A million readers bought The Undercover Economist to get the lowdown on how economics works on a small scale, in our everyday lives. Since then, economics has become big news. Crises, austerity, riots, bonuses - all are in the headlines all the time. But how does this large-scale economic world really work? What would happen if we cancelled everyone's debt? How do you create a job? Will the BRIC
... Read more
Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience

by Pamela Wilson ...

Are you afraid to hit publish?Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson manages Copyblogger, one of the most-respected content marketing blogs in the world. ... Read more

$13.72 AUD

Are you afraid to hit publish?Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson manages Copyblogger, one of the most-respected content marketing blogs in the world.
... Read more
Captivate

The Science of Succeeding with People

by Vanessa Van Edwards ...

*AS HEARD ON THE DIARY OF A CEO AND MODERN WISDOM PODCASTS*'Vanessa Van Edwards has revolutionized the way we build confidence and create more authentic relationships in every social and professional interactions' Steven Bartlett'She shares insights on leveraging nonverbal cues to project confidence, build trust, and effectively engage others' Chris Williamson---Charisma is... ... Read more

$15.99 AUD

*AS HEARD ON THE DIARY OF A CEO AND MODERN WISDOM PODCASTS*'Vanessa Van Edwards has revolutionized the way we build confidence and create more authentic relationships in every social and professional interactions' Steven Bartlett'She shares insights on leveraging nonverbal cues to project confidence, build trust, and effectively engage others' Chris Williamson---Charisma is...
... Read more
The Lost Art of the Great Speech

How to Write One--How to Deliver It

by Richard Dowis ...

Learn how to give powerful, on-target speeches that capture an audience's attention and drive home a message.Splashy slides, confident body language, and a lot of eye contact are fine and well. However, if a speech is rambling, illogical, or just plain boring, the impact will be lost. The key is not just in the delivery techniques, but in tapping into the power of language.Prepared by award ... Read more

$11.99 AUD

Learn how to give powerful, on-target speeches that capture an audience's attention and drive home a message.Splashy slides, confident body language, and a lot of eye contact are fine and well. However, if a speech is rambling, illogical, or just plain boring, the impact will be lost. The key is not just in the delivery techniques, but in tapping into the power of language.Prepared by award
... Read more
In My Shoes

'Pure Danielle Steel, with added MBA. Wonderfully bling’ Sunday Times

by Tamara Mellon ...

In My Shoes by Tamara Mellon, tells the Jimmy Choo founder's jaw-dropping account of her life in the fashion business.'Wonderfully bling' Sunday Times'Part memoir, part MBA masterclass... an impressively erudite and candid autobiography' Glamour'From her troubled childhood and her time as a young editor, to her partnership with Jimmy Choo and her very public relationships, Mellon offers a gripping ... Read more

$16.99 AUD

In My Shoes by Tamara Mellon, tells the Jimmy Choo founder's jaw-dropping account of her life in the fashion business.'Wonderfully bling' Sunday Times'Part memoir, part MBA masterclass... an impressively erudite and candid autobiography' Glamour'From her troubled childhood and her time as a young editor, to her partnership with Jimmy Choo and her very public relationships, Mellon offers a gripping
... Read more
Reliance Motor Services

The Story of a Family-Owned Independent Bus Company

by David Wilder, Barrie Hedges ...

The life and times of an independent, British family-owned bus company based in Berkshire that rose up following World War I.Between the two world wars and in the years that followed, several generations relied on country buses. In the days when few could afford a car, the bus was the medium to move between homes in often remote villages and the places where they increasingly went to school, ... Read more

$18.80 AUD or Free with Kobo Plus

The life and times of an independent, British family-owned bus company based in Berkshire that rose up following World War I.Between the two world wars and in the years that followed, several generations relied on country buses. In the days when few could afford a car, the bus was the medium to move between homes in often remote villages and the places where they increasingly went to school,
... Read more
Rogue Corporations

Inside Australia’s biggest business scandals

by Quentin Beresford ...

Crown Resorts, the Bond Group, James Hardie, HIH Insurance, Geoffrey Edelsten’s Allied Medical Group, 7-Eleven and Rio Tinto, the list goes on…Australia has suffered from the continual sting of business scandals since corporate cowboys like Alan Bond and Christopher Skase wrought so much damage during the 1980s. Since then, hundreds of thousands of Australians have been affected, with many left ... Read more

$11.47 AUD

Crown Resorts, the Bond Group, James Hardie, HIH Insurance, Geoffrey Edelsten’s Allied Medical Group, 7-Eleven and Rio Tinto, the list goes on…Australia has suffered from the continual sting of business scandals since corporate cowboys like Alan Bond and Christopher Skase wrought so much damage during the 1980s. Since then, hundreds of thousands of Australians have been affected, with many left
... Read more
The Age of Extraction

How Tech Platforms Conquered the Economy and Threaten Our Future Prosperity

by Tim Wu ...

The pre-eminent exponent of anti-monopoly law explains why we have no option but to break Big Tech’s monopolies, and that doing so would unleash innovation and growth.‘Wu deftly breaks down one of the greatest challenges of our age - the unaccountable power of tech platforms - into such digestible pieces that the solutions for what to do become dead obvious’ KAREN HAO, author of Empire of AI'Tim ... Read more

Was $21.99 AUD Now $18.99 AUD

The pre-eminent exponent of anti-monopoly law explains why we have no option but to break Big Tech’s monopolies, and that doing so would unleash innovation and growth.‘Wu deftly breaks down one of the greatest challenges of our age - the unaccountable power of tech platforms - into such digestible pieces that the solutions for what to do become dead obvious’ KAREN HAO, author of Empire of AI'Tim
... Read more
Think Faster, Talk Smarter

by Matt Abrahams ...

Stanford lecturer and host of the #1 business podcast Think Fast, Talk Smart, Matt Abrahams, reveals the secrets to finding the right words when it counts.Communication is crucial to success in life and business. However, it is not just big speeches that matter: it is also those critical, spur-of-the-moment situations for which we cannot prepare.A prospective client asking unexpected questions ... Read more

$8.99 AUD

Stanford lecturer and host of the #1 business podcast Think Fast, Talk Smart, Matt Abrahams, reveals the secrets to finding the right words when it counts.Communication is crucial to success in life and business. However, it is not just big speeches that matter: it is also those critical, spur-of-the-moment situations for which we cannot prepare.A prospective client asking unexpected questions
... Read more
Never Split the Difference

Negotiating as if Your Life Depended on It

by Chris Voss, Tahl Raz ...

**NOW AVAILABLE! FIGHT LESS, WIN MORE Your handbook for building on the negotiating skills in Never Split the Difference. Order your copy now!**-------THE HUGE INTERNATIONAL BESTSELLERA former FBI hostage negotiator offers a field-tested approach to negotiating - effective in any situation.'Riveting**'** Adam Grant'Stupendous... ... Read more

$16.99 AUD

**NOW AVAILABLE! FIGHT LESS, WIN MORE Your handbook for building on the negotiating skills in Never Split the Difference. Order your copy now!**-------THE HUGE INTERNATIONAL BESTSELLERA former FBI hostage negotiator offers a field-tested approach to negotiating - effective in any situation.'Riveting**'** Adam Grant'Stupendous...
... Read more
Soul Modes

You Are Not One Ordinary Woman, You're Four Extraordinary Ones

by Carlie Maree ...

Soul Modes presents ground-breaking new research into the motivation patterns of women.Women are powerful, but they're also tired. This is the missing piece for so many - the ones who sometimes question themselves and their ability to deliver upon their dreams. Soul Modes is not the average self-help guide because it provides a framework that equips every woman to get to know herself, find her ... Read more

Was $18.99 AUD Now $14.54 AUD or Free with Kobo Plus

Soul Modes presents ground-breaking new research into the motivation patterns of women.Women are powerful, but they're also tired. This is the missing piece for so many - the ones who sometimes question themselves and their ability to deliver upon their dreams. Soul Modes is not the average self-help guide because it provides a framework that equips every woman to get to know herself, find her
... Read more
UNBIAS

Addressing Unconscious Bias at Work

by Stacey A. Gordon ...

Let the CEO of Rework Work help you understand diversity, equity, and inclusion concepts to actively remove bias from the workplaceDismantling unhealthy workplaces involves much more than talking about it, and more than charts, graphs, and statistics—it requires action. Although it's increasingly common for businesses of all shapes and sizes to appreciate the importance of diversity and inclusion ... Read more

$27.99 AUD

Let the CEO of Rework Work help you understand diversity, equity, and inclusion concepts to actively remove bias from the workplaceDismantling unhealthy workplaces involves much more than talking about it, and more than charts, graphs, and statistics—it requires action. Although it's increasingly common for businesses of all shapes and sizes to appreciate the importance of diversity and inclusion
... Read more
The Customer Service Survival Kit

What to Say to Defuse Even the Worst Customer Situations

by Richard Gallagher ...

Issues with customers can send even the most seasoned service professionals into red alert. Discover how to effectively communicate your way out of any difficult spot.By providing clear techniques, behavioral science insights, case studies, situation-specific advice, and actionable practice exercises, workplace communication expert Richard Gallagher has created a resource that can help anyone ... Read more

$12.99 AUD

Issues with customers can send even the most seasoned service professionals into red alert. Discover how to effectively communicate your way out of any difficult spot.By providing clear techniques, behavioral science insights, case studies, situation-specific advice, and actionable practice exercises, workplace communication expert Richard Gallagher has created a resource that can help anyone
... Read more
Start with Why Summary

by Michael Hawthorne ...

This Summary is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them. Although these “natural-born leaders” may have come into the world with a predisposition to inspire, the ability is not reserved for them exclusively. We can all learn this pattern. With a little discipline, any leader or organization ... Read more

$4.53 AUD

This Summary is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them. Although these “natural-born leaders” may have come into the world with a predisposition to inspire, the ability is not reserved for them exclusively. We can all learn this pattern. With a little discipline, any leader or organization
... Read more

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