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Interactive Technologies eBook-reihen

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  • Rapid Contextual Design

    A How-to Guide to Key Techniques for User-Centered Design

    Serien series Interactive Technologies
    Is it impossible to schedule enough time to include users in your design process? Is it difficult to incorporate elaborate user-centered design techniques into your own standard design practices? Do the resources needed seem overwhelming? This handbook introduces Rapid CD, a fast-paced, adaptive form of Contextual Design. Rapid CD is a hands-on guide for anyone who needs practical guidance on how Lesen Sie mehr

    € 39,59

  • Contextual Design

    Design for Life

    Serien series Interactive Technologies
    Contextual Design: Design for Life, Second Edition, describes the core techniques needed to deliberately produce a compelling user experience. Contextual design was first invented in 1988 to drive a deep understanding of the user into the design process. It has been used in a wide variety of industries and taught in universities all over the world. Until now, the basic CD approach has needed Lesen Sie mehr

    € 52,24

Anderen Lesern gefiel auch

  • Web Analytics 2.0

    The Art of Online Accountability and Science of Customer Centricity

    von Avinash Kaushik
    Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and Lesen Sie mehr

    € 27,99

  • Elements of User Experience,The

    User-Centered Design for the Web and Beyond

    Serien series Voices That Matter
    From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also Lesen Sie mehr

    € 38,82

  • Search Engine Optimization (SEO)

    An Hour a Day

    The third edition of the bestselling guide to do-it-yourself SEOGetting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, Lesen Sie mehr

    € 19,99

  • UX Design Process

    Serien series Smashing eBooks
    UX design isn’t a new field. But sometimes new approaches lead to new perspectives. In this book, you’ll learn how lean UX has made the whole discipline more approachable and attractive to startups, and you’ll see that UX issues aren’t just a quick fix, but should also address big-pic- ture issues. Sometimes, the solution to a problem is just to fix a broken UX. At other times, you need to Lesen Sie mehr

    € 4,49

  • Landing Page Optimization

    The Definitive Guide to Testing and Tuning for Conversions

    A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of Lesen Sie mehr

    € 19,99

  • Information Architecture

    For the Web and Beyond

    Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.To guide you through this Lesen Sie mehr

    € 27,71

  • Inbound Marketing and SEO

    Insights from the Moz Blog

    Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks Lesen Sie mehr

    € 18,99

  • A Project Guide to UX Design

    For user experience designers in the field or in the making

    Serien series Voices That Matter
    “If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. "  -- Chris Bernard, User Experience Evangelist, MicrosoftUser experience design is the discipline of creating a useful and usable Web site or application—one that’s easily navigated and meets the needs Lesen Sie mehr

    € 21,11

  • Search Patterns

    Design for Discovery

    What people are saying about Search Patterns"Search Patterns is a delight to read -- very thoughtful and thought provoking. It's the most comprehensive survey of designing effective search experiences I've seen." --Irene Au, Director of User Experience, Google"I love this book! Thanks to Peter and Jeffery, I now know that search (yes, boring old yucky who cares search) is one of the coolest ways Lesen Sie mehr

    € 20,23

  • The Art of Digital Marketing

    The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

    von Ian Dodson
    The premier guide to digital marketing that works, and a solid framework for successThe Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital Lesen Sie mehr

    € 33,99