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Lesen Sie gerne eBooks aus der Kategorie Werbung? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
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  • Hegarty on Creativity

    There are No Rules

    von John Hegarty …
    We're all creative, but only some of us will be lucky enough to earn our living by it. Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? Written and delightfully illustrated by one of the leaders in creative thinking, 'Hegarty on Creativity' is insightful, … Lesen Sie mehr

    € 9,78

  • Facebook ADS: Make Your ROAS Explode! The Ultimate Guide to Increasing the Conversion of Your Ads. 7 Golden Rules for Optimizing and Scaling Your Advertising Campaigns

    von Ethan Bryant …
    Do you have a Personal Brand and want to take advantage of the enormous potential of Facebook ADS? Are you approaching the world of social and want to find out how to sell your product/service digitally?The way of doing "advertising" has changed. And you can't argue with that. Whether you are an individual or a legal entity, and you want to sell your physical product, or offer your services, you … Lesen Sie mehr

    € 3,99

  • Website That Works: A Business Owner’s Guide to Building a Site that Sells

    1, #1

    von Rob Sol …
    Serien Buch 1 - 1
    Running a business means juggling a lot of responsibilities, and building a website that actually works shouldn't be a struggle. This ebook is crafted specifically for business owners who want a practical, no-nonsense guide to creating a website that doesn't just look good but also delivers results.Inside, you'll find concise, straightforward advice that respects your time. You won't need to be a … Lesen Sie mehr

    € 26,49

  • Creative Rescue

    50 advertising concept styles proven to solve any brief, shortcut the ideas process and save you from creative block

    von Aspinall Gray …
    Stuck for an idea? Creative Rescue is your shortcut out of trouble.You could be staring at a blank page, facing a tight deadline, or just need a smarter starting point. Creative Rescue gives you 50 proven advertising concept styles you can immediately build campaign ideas from.This book isn’t about theory. It’s a practical, idea-first toolkit from a real creative team. Use it to crack briefs … Lesen Sie mehr

    € 8,99

  • Graphic Design Rants and Raves

    Bon Mots on Persuasion, Entertainment, Education, Culture, and Practice

    von Steven Heller …
    Design is everywhere. Graphic design enters into everything. This is the scope of designer Steven Heller’s latest essay anthology that covers the spectrum of graphic design and related art and culture. Looking at design as practice, language, culture, and power, each of the forty-plus essays is a self-contained story. Heller pours out his ideas-criticisms and celebrations-on such topics as:A … Lesen Sie mehr

    € 15,24

  • Managing Corporate Design

    Best Practices for In-House Graphic Design Departments

    von Peter L. Phillips …
    Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses-head-on-these new challenges in a highly practical manner … Lesen Sie mehr

    € 15,24

  • Earn Money Selling Ebook Covers

    von Lean Network Academy …
    "Earn Money Selling Ebook Covers" is your ticket to unlocking a world of opportunity in the digital marketplace. In a world that's becoming increasingly digital and visual, ebooks have taken center stage as a popular medium for sharing knowledge, stories, and expertise. This comprehensive guide, brought to you by Lean Network Academy, delves deep into the art of designing stunning ebook covers … Lesen Sie mehr

    € 2,99

  • Hegarty on Advertising

    Turning Intelligence into Magic

    von John Hegarty …
    Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the … Lesen Sie mehr

    € 12,86

  • Teaching Design

    A Guide to Curriculum and Pedagogy for College Design Faculty and Teachers Who Use Design in Their Classrooms

    von Meredith Davis …
    An Expertly Written Guidebook to Teaching Design at All LevelsTeaching Design provides a practical foundation for teaching about and through design. The exploding interest in design and design thinking calls for qualified faculty members who are well prepared for a variety of institutional settings and content areas. While designers know their disciplines, they frequently lack experience in … Lesen Sie mehr

    € 19,31

  • Brandalyst: A Strategic Analyst’s Guide to Building Iconic Brands

    von Lenin Dev …
    In an era where algorithms shape attention and authenticity defines survival, Brandalyst: A Strategic Analyst's Guide to Building Iconic Brands by Lenin Dev reimagines branding as the science of meaning, emotion, and intelligence. This is not another marketing manual—it's a seamless fusion of psychology, data, and design, blending the precision of strategy with the empathy of storytelling that … Lesen Sie mehr

    € 5,49

  • Advertising Disability

    von Ella Houston …
    Serien series Autocritical Disability Studies
    Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct … Lesen Sie mehr

    € 54,19

  • Tout savoir sur... Art et Communication

    Un mariage d'amour et de raison

    von Alexandre Kson, Jacques Séguéla …
    Comment faire en sorte que les consommateurs continuent à se déplacer dans les commerces de proximité et les centres commerciaux ? Comment apporter une valeur ajoutée à l’expérience client ? Comment créer du lien avec ses consommateurs et se doter d’un contenu de marque riche ? Comment se démarquer de ses concurrents et des purs players internet ?Autant de questions que les responsables marketing, … Lesen Sie mehr

    € 13,99

  • Design Literacy

    Understanding Graphic Design

    von Steven Heller …
    Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late nineteenth century to the present-from the ubiquitous (the swastika, … Lesen Sie mehr

    € 16,26

  • Advertising

    A Very Short Introduction

    von Winston Fletcher …
    Serien series Very Short Introductions
    How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of … Lesen Sie mehr

    € 7,46

  • Illustrators 53

    von Society of Illustrators …

    € 29,12

  • Art Chantry Speaks

    A Heretic's History of 20th Century Graphic Design

    von Art Chantry …
    There used to be a time when designers were trained in the history of composition. Now you just buy a fuckin' piece of software and now you've become a designer."Art Chantry . . . Is he a Luddite?" asks a Rhode Island School of Design poster promoting a Chantry lecture. "Or is he a graphic design hero?"For decades this avatar of low-tech design has fought against the cheap and easy use of digital … Lesen Sie mehr

    Zuvor € 19,13 Jetzt € 7,69

  • Posterspy

    Alternative Movie Poster Collection

    von Frederic Claquin …
    A collection of today's best alternative posters by artists who really "get" the films … Lesen Sie mehr

    € 12,31

  • American Advertising Cookbooks

    How Corporations Taught Us to Love Bananas, Spam, and Jell-O

    von Christina Ward …
    American Advertising Cookbooks: How Corporations Taught Us to Love Spam, Bananas, and Jell-O is a deeply researched and entertaining survey of twentieth century American food. Connecting cultural, social, and geopolitical aspects, author Christina Ward (Preservation: The Art & Science of Canning , Fermentation, and Dehydration, Process 2017) uses her expertise to tell the fascinating and often … Lesen Sie mehr

    Zuvor € 12,31 Jetzt € 7,69

  • The Coca-Cola Trail

    People and Places in the History of Coca-Cola

    von Larry Jorgensen …
    The Coca-Cola Trail is a journey for anyone interested in discovering the history and growth of the world's most recognized product. The trail will take readers to the places in America that tell the story - places where you can see, touch, and remember. Whether a serious Coca-Cola memorabilia collector, a person interested in American business history, or simply a fan--The Coca-Cola Trail … Lesen Sie mehr

    € 7,42

  • The Poster

    Art, Advertising, Design, and Collecting, 1860s–1900s

    von Ruth E. Iskin …
    The Poster: Art, Advertising, Design, and Collecting, 1860s–1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist … Lesen Sie mehr

    € 28,59

  • Branding Trust

    Advertising and Trademarks in Nineteenth-Century America

    von Jennifer M. Black …
    Serien series American Business, Politics, and Society
    In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant … Lesen Sie mehr

    € 45,97

  • Visual Merchandising Fourth Edition

    Window Displays, In-store Experience

    von Tony Morgan …
    This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring … Lesen Sie mehr

    € 3,99

  • The Writing on the Wall

    Rediscovering New York City's "Ghost Signs"

    von Ben Passikoff …
    A photographic and historical record of New York’s vanishing outdoor advertisements—faded reminders of the city’s colorful past.A Holiday Gift Guide selection of the New York Times and Publishers WeeklyAs the great city of New York moves, changes, and evolves every day, the remnants of its past often go unnoticed. The city’s “ghost signs”—advertisements painted across the facades of buildings that … Lesen Sie mehr

    € 13,52

  • Rio450

    a criação da marca dos 450 anos da Cidade Maravilhosa

    von Crama Design Estratégico …
    O livro é sobre a marca Rio450, criada pela Crama Design Estratégico para os 450 anos da Cidade Maravilhosa. Mais que um compilado histórico, jornalístico e didático sobre a marca, é um registro sobre como usar o design para fazer com que todo um povo se sinta parte dessa comemoração no seu dia a dia. A obra apresenta a história da construção da marca Rio450, que se passa no Rio de Janeiro, no … Lesen Sie mehr

    € 14,51