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Verbraucherverhalten eBooks

Lesen Sie gerne eBooks aus der Kategorie Verbraucherverhalten? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
Es werden 1 – 24 von 3137 Ergebnissen angezeigt
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  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    von Kate Raworth …
    Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award*Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can see … Lesen Sie mehr

    € 9,99

  • Influence, New and Expanded

    The Psychology of Persuasion

    von Robert B. Cialdini, PhD …
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the … Lesen Sie mehr

    € 19,99

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    von Cory Doctorow …
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the … Lesen Sie mehr

    € 9,78

  • Nudge

    The Final Edition

    von Richard H. Thaler, Cass R Sunstein …
    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important … Lesen Sie mehr

    € 10,99

  • Overdressed

    The Shockingly High Cost of Cheap Fashion

    von Elizabeth L. Cline …
    “Overdressed does for T-shirts and leggings what Fast Food Nation did for burgers and fries.”—Katha PollittCheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to traditional chains like JCPenney now offer the newest trends at unprecedentedly low prices. And we have little reason to keep wearing and repairing the clothes we already own … Lesen Sie mehr

    € 4,50

  • Stumbling on Happiness

    von Daniel Gilbert …
    In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how to make ourselves happy.We all want to be happy, but do we know how? When it comes to improving tomorrow at the expense of today, we're terrible at predicting how to please our future selves.In … Lesen Sie mehr

    € 9,64

  • Indistractable

    How to Control Your Attention and Choose Your Life

    von Nir Eyal …
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book … Lesen Sie mehr

    € 9,23

  • Statistical Methods in Online A/B Testing

    Statistics for data-driven business decisions and risk management in e-commerce

    von Georgi Z. Georgiev …
    "Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing.The … Lesen Sie mehr

    € 47,29

  • Hooked

    How to Build Habit-Forming Products

    von Nir Eyal …
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the … Lesen Sie mehr

    € 10,99

  • The Big Myth

    How American Business Taught Us to Loathe Government and Love the Free Market

    von Naomi Oreskes, Mr Erik M. Conway …
    “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it's too late.”-EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the myth of the "free market."In their landmark book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the ori... … Lesen Sie mehr

    Zuvor € 16,49 Jetzt € 14,29

  • Misbehaving

    The Making of Behavioural Economics

    von Richard H. Thaler …
    RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional econ... … Lesen Sie mehr

    € 10,99

  • The Wisdom of Crowds

    von James Surowiecki …
    In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as … Lesen Sie mehr

    € 10,77

  • Small Is Beautiful

    A Study of Economics as if People Mattered

    von E F Schumacher …
    Small is Beautiful is E. F. Schumacher's stimulating and controversial study of economics and its purpose. This remarkable book examines our modern economic system - its use of resources and impact on how we live - questioning whether they reflect what we truly care about. The revolutionary ideas are as pertinent, inspirational and thought-provoking today as when they were first published in 1973. … Lesen Sie mehr

    € 10,99

  • SuperHubs

    How the Financial Elite and Their Networks Rule our World

    von Sandra Navidi …
    A BLOOMBERG BEST BOOK OF THE YEARWINNER - SILVER MEDAL, AXIOM BUSINESS BOOK AWARDS 2018FOREWORD BY NOURIEL ROUBINISuperHubs is a rare, behind-the-scenes look at the global financial system and the powerful personal networks through which it is run, at the centre of which sit the Elites - the SuperHubs.Combining an insider's knowledge with principles of network science, Sandra Navidi offers a … Lesen Sie mehr

    € 3,99

  • The Culture Code

    An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

    von Clotaire Rapaille …
    Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed … Lesen Sie mehr

    € 5,38

  • 24/7

    Late Capitalism and the Ends of Sleep

    von Jonathan Crary …
    24/7: Late Capitalism and the Ends of Sleep explores some of the ruinous consequences of the expanding non-stop processes of twenty-first-century capitalism. The marketplace now operates through every hour of the clock, pushing us into constant activity and eroding forms of community and political expression, damaging the fabric of everyday life.Jonathan Crary examines how this interminable non … Lesen Sie mehr

    € 5,71

  • Bad Taste

    Or the Politics of Ugliness

    von Nathalie Olah …
    TATE BOOK OF THE MONTH 2023A timely critique of consumer culture which captures this image-obsessed moment in history, perfect for fans of Zadie Smith's Feel Free and Jia Tolentino's Trick Mirror**.**This book is not a taste, nor an anti-taste, manual.This is an interrogation of the importance we place on seemingly objective ideas of taste in a culture that is saturated by imagery,... … Lesen Sie mehr

    € 3,99

  • Spotify

    El meteórico ascenso del líder de la música en streaming

    von 50Minutos …
    Serien series Business Stories
    El rey de la música en streamingEste libro es una guía práctica y accesible para descubrirlo todo sobre Spotify, que le aportará la información esencial y le permitirá ganar tiempo.En tan solo 50 minutos usted podrá:• Entender cómo surge la idea de construir una plataforma basada en el modelo freemium y que permite acceder a una gama casi infinita de música sin que los usuarios tengan que gastar … Lesen Sie mehr

    € 9,99

  • The Choice Factory

    The award-winning guide to behavioural science and marketing

    von Richard Shotton …
    **Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a … Lesen Sie mehr

    € 16,27

  • The Seven Pillars of Customer Success

    A Proven Framework to Drive Impactful Client Outcomes for Your Company

    von Wayne McCulloch …
    As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch … Lesen Sie mehr

    € 9,90

  • How England Made the English

    From Why We Drive on the Left to Why We Don't Talk to Our Neighbours

    von Harry Mount …
    PACKED WITH ASTONISHING FACTS AND WONDERFUL STORIES ON WHAT MAKES THE ENGLISH TICKQ. Why are English train seats so narrow?A. It's all the Romans' fault. The first Victorian trains were built to the same width as horse-drawn wagons; and they were designed to fit the ruts left in the roads by Roman chariots.This intriguing and witty book explains how our national characteristics - our sense of … Lesen Sie mehr

    € 9,49

  • You're About to Make a Terrible Mistake!

    How Biases Distort Decision-Making and What You Can Do to Fight Them

    von Olivier Sibony …
    'A masterful introduction to the state of the art in managerial decision-making. Surprisingly, it is also a pleasure to read’ – Daniel Kahneman, author of Thinking, Fast and SlowA lively, research-based tour of nine common decision-making traps – and practical tools for avoiding them – from a professor of strategic thinking We make decisions all the time. It's so natural that we hardly stop to … Lesen Sie mehr

    € 8,57

  • Bone of Loyalty

    von Patience Chee …
    Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.People will be begging to buy from you when you discover the secret to gaining and growing customer loyalty. Learn … Lesen Sie mehr

    € 3,96

  • Квантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра

    von Раджа Раджаманнар …
    Мир меняется так стремительно, что большинство бизнес-стратегий устаревают еще на этапе разработки.Современный маркетинг работает в четырех измерениях: продукт, эмоции, данные, соцсети. Эта книга рассказывает о пятом измерении – квантовом маркетинге будущего.Раджа Раджаманнар, директор по маркетингу и коммуникациям Mastercard, расскажет, как изменятся представления о лояльности потребителя и … Lesen Sie mehr

    € 9,67