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eBooks de Medios de comunicación

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  • Hap: Marka-Strateji-Reklam

    de Erol Batislam ...
    "Biriktirdiklerini, gözlemlediklerini; sorunları değişenleri, değişmeyenleri ve önerilerini; kendi deyişiyle,‘hazmı kolay' yazılara dökmüş bu kitabında erol batislam. sevdiğimiz o özgün diliyle, yine ilginç analizlerinden sunuyor; göz-kafa açıcı teşhislerden koyuyor ve şaşırtıcı yalınlıktaki tedavi reçetelerinden veriyor. rahatlatıcı bir de saptaması var reklamcılar ve reklamverenler için: ‘çok ... Leer más

    $1.17 USD

  • İkna Çağı

    de Elliot Aronson, Anthony Pratkanis ...
    Uyanık geçirdiğimiz saatlerin yarısını kitle iletişim araçlarına bakarak geçiriyoruz. İkna, demokratik süreçte hep ayrılmaz bir rol oynamıştır ancak karşılıklı ve düzeyli tartışmaların yerini basit konuşmalar ve manipülatif mesajlar almaktadır.Propaganda tarihinin yanı sıra sosyal psikolojideki çağdaş araştırmalardan yararlanan İkna Çağı, politik kampanya yürütenler, satış temsilcileri, ... Leer más

    $8.29 USD

  • Show, Don't Tell

    How Lawyers Can Use Video to Stand Out and Revolutionize Their Firms

    de Temi O. Siyanbade ...
    As a legal professional in the 21st century, you have to figure out how to stand out from the crowd. Times have changed, and it has never been this difficult for legal professionals to cut through the distractions, build meaningful connections, and run law practices they actually like.However, it is not impossible. Your online video content can change everything.Legal professionals are living in ... Leer más

    $57.59 USD

  • Kitle İletişim Kuramları: Kökenleri Süreçleri ve Etkileri Açıklamak

    de Maegeret H. Defleur ...
    Kökenleri, Süreçleri ve Etkileri AçıklamakLouisiana Eyalet Üniversitesinden emekli olan Profesör Margaret H. DeFleur ve aynı üniversitede profesör unvanıyla görev yapan Melvin L. DeFleur, ders kitabı niteliğindeki bu eserlerinde kitle iletişim kuramları hakkında kapsamlı bir bakış açısı sunuyor. Bu teorilerin çıkış noktaları ve gelişimini inceleyen eser, sosyal bilimler alanında büyük bir boşluğu ... Leer más

    $4.12 USD

  • Handbuch IT-Outsourcing

    Recht, Strategien, Prozesse, IT, Steuern und Cloud Computing

    de Thomas LL.M. Söbbing, Catherine Dechamps, Henning LL.M. Frase, Wolfgang LL.M. Fritzemeyer, Axel Funk, Holger Heinbuch, Michael LL.M. Eur. Schmidl, Joachim Schrey ...
    Series series C.F. Müller Wirtschaftsrecht
    Die Auslagerung von Unternehmensfunktionen im IT-Bereich gehört inzwischen zu den etablierten Tools eines modernen Unternehmens-Managements, um Geschäftsprozesse zu rationalisieren und sich so auf seine Kernkompetenzen konzentrieren zu können. In der Praxis sind dabei komplexe betriebswirtschaftliche, technische und juristische Anforderungen zu beachten und entsprechende Lösungen für das ... Leer más

    $133.29 USD o gratis con Kobo Plus

  • Entre la Ley y el algoritmo: desafíos del Siglo XXI

    de Raquel Crisóstomo Gálvez ...
    El presente volumen aborda los principales retos que plantea la transformación tecnológica contemporánea a los marcos jurídicos, económicos y sociales que sustentan la convivencia democrática. En un contexto marcado por la digitalización y la inteligencia artificial, Entre la ley y el algoritmo: desafíos del siglo XXI propone una reflexión crítica sobre la capacidad del derecho para adaptarse a un ... Leer más

    $40.79 USD o gratis con Kobo Plus

  • Introducción al derecho de las telecomunicaciones

    de Diego Zegarra ...
    Series Libro 38 - Colección Lo Esencial del Derecho
    Este libro es una introducción al complejo mundo del derecho y la regulación de las telecomunicaciones o comunicaciones electrónicas, como actualmente se les denomina. A lo largo de sus páginas, el autor Diego Zegarra Valdivia trata las distintas figuras jurídicas y mecanismos de regulación de relevancia para la prestación de este servicio público. Se revisan desde los principales antecedentes del ... Leer más

    $8.23 USD o gratis con Kobo Plus

  • Ley y justicia en el Oncenio de Leguía

    de Carlos Ramos ...
    Augusto B. Leguía gobernó el Perú durante quince años, lo que lo ha convertido en el presidente que más tiempo ha estado en el poder. Durante el Oncenio (1919-1939), emprendió el proyecto de modernizar el país a través de un modelo autoritario que transgredió sistemática y calculadamente al orden constitucional. En Ley y justicia en el Oncenio de Leguía (Fondo Editorial PUCP, 2015), Carlos Ramos ... Leer más

    $11.18 USD o gratis con Kobo Plus

  • Rethinking the Jurisprudence of Cyberspace

    de Chris Reed, Andrew Murray ...
    Series series Rethinking Law series
    Cyberspace is a difficult area for lawyers and lawmakers. With no physical constraining borders, the question of who is the legitimate lawmaker for cyberspace is complex. Rethinking the Jurisprudence of Cyberspace examines how laws can gain legitimacy in cyberspace and identifies the limits of the law’s authority in this space.Two key questions are central to the book: Who has authority to make ... Leer más

    $35.99 USD

  • Social Networks as the New Frontier of Terrorism

    #Terror

    de Laura Scaife ...
    Series series Routledge Research in Information Technology and E-Commerce Law
    Terrorism. Why does this word grab our attention so?Propaganda machines have adopted modern technology as a means to always have their content available. Regardless of the hour or time zone, information is being shared by somebody, somewhere. Social media is a game changer influencing the way in which terror groups are changing their tactics and also how their acts of terror are perceived by the ... Leer más

    Gratis

  • Communication Law

    Practical Applications in the Digital Age

    de Dom Caristi, William R. Davie, Laurie Thomas Lee ...
    This fully revised 4th edition brings a fresh approach to the fundamentals of mass media and communication law in an engaging and accessible way, keeping legal jargon to a minimum and highlighting real-life examples of legal conflicts.Designed for students of communication that are new to law, this volume presents key principles and emphasizes the impact of timely, landmark cases on today’s media ... Leer más

    $140.00 USD

  • Negotiating Technology Contracts

    de Kit Burden, Duncan Pithouse, Mark O'Conor ...
    Negotiating technology-related contracts can be a long and energy-consuming business. For the uninitiated or uninformed, the significance of the points under discussion may be unclear, and it can often seem that contract negotiators are pedantic, obstructive or just plain unhelpful in terms of “getting the deal done”. In this context, it is essential to have a clear understanding of just what each ... Leer más

    $211.49 USD

  • Rondônia

    de Valdira Abreu Magalhães Nina Lee De Sá ...
    Rondônia, um Estado de Amor pelo Brasil, é uma viagem afetiva, histórica e cultural por um território que vai muito além das páginas frias dos livros de geografia. Nesta obra, Nina Lee Magalhães costura memórias, curiosidades, lutas, belezas e personagens reais que ajudam a revelar a alma de um estado que nasceu da força dos seus povos, das águas dos seus rios, da esperança dos que chegaram e da ... Leer más

    $11.37 USD o gratis con Kobo Plus

  • Communication in Legal Advocacy

    de Richard D. Rieke, Randall K. Stutman ...
    Series series Studies in Communication Process
    Communication in Legal Advocacy integrates work in legal theory, communication theory, social science research, and strategic planning to provide a comprehensive analysis of the communication processes in trials. Responding to the emerging interest in alternative dispute resolution, the book situates the trial within the broadercontext of dispute resolution, calling attention to the ways in which ... Leer más

    $21.59 USD

  • Confidence Roars

    de D.Cyrus ...
    In the intensely competitive arena of the professional world, where careers are forged and empires are built, confidence is not merely a desirable personality trait; it is a strategic imperative, a fundamental currency of influence and success. However, unlike fleeting bursts of bravado or superficial displays of self-promotion, true social and professional confidence is deeply rooted in something ... Leer más

    $13.99 USD

  • The Valley Is Burning: When Communications Becomes the Crisis

    de S.J. Cunningham, Sarah Barczyk ...
    When disaster strikes, will you be prepared for the backlash?On September 13, 2018, a series of natural gas explosions on a Columbia Gas of Massachusetts (CMA) pipeline system devastated the Merrimack Valley, just north of Boston, Massachusetts. Twenty-one people were injured, and one person was killed. Thousands of residents in the towns of Andover and North Andover as well as the city of ... Leer más

    $5.99 USD

  • Artificial Intelligence and Autonomous Shipping

    Developing the International Legal Framework

    Edición de Professor Baris Soyer, Andrew Tettenborn ...
    This collection of essays critically evaluates the legal framework necessary for the use of autonomous ships in international waters. The work is divided into three parts:Part 1 evaluates how far national shipping regulation, and the public international law background that lies behind it, may need modification and updating to accommodate the use of autonomous ships on international voyages.Part 2 ... Leer más

    $49.39 USD

  • Regulation of Cloud Services under US and EU Antitrust, Competition and Privacy Laws

    de Sára Gabriella Hoffman ...
    Series Libro 59 - Veroeffentlichungen des Instituts fuer Energie- und Regulierungsrecht Berlin
    This book examines how cloud-based services challenge the current application of antitrust and privacy laws in the EU and the US. The author looks at the elements of data centers, the way information is organized, and how antitrust, competition and privacy laws in the US and the EU regulate cloud-based services and their market practices. She discusses how platform interoperability can be a driver ... Leer más

    $70.49 USD

  • İletişim ve Teknoloji

    de Zeliha Hepkon ...
    İletişim ve teknoloji ilişkisi bağlamında yapılan çalışmaların uzun bir tarihi var. Bu çalışmalarda öne çıkan üç tutum görülmektedir. Birinci yaklaşım yeni iletişim teknolojilerini çok ilerici, faydalı bir dönüşümün başlangıcı olarak ele alır. İkinci yaklaşım dönüşümün getirdiği imkânları vurgular ancak bunun sonuçlarıyla ilgili şüpheleri vardır. Üçüncü yaklaşım ise teknolojik gelişmenin nesnel ... Leer más

    $1.14 USD

  • Oni koji Vas Napuštaju

    de Dag Heward-Mills ...
    Ljudi koji vas napuste mogu vas uništiti. Ništa ne može opisati osjećaj depresije, zbunjenosti i tjeskobe koji se spuštaju na vas kada nas ljudi napuste. Ova knjiga je napisana kako bi vam pomogla da se borite protiv razrušenosti koju osjećate nakon što nas ljudi napuste. Ne dajte se zavarati. Biti odbačen ili napušten nije svojstveno samo za vas i vašu službu. Mnogi drugi su pretrpjeli iste ... Leer más

    $8.00 USD o gratis con Kobo Plus

  • La justicia en la pantalla

    Un reflejo de jueces y tribunales en cine y TV

    Edición de Luis Pásara ...
    ¿Cómo aparece retratada la justicia en el cine y la televisión que vemos? ¿Qué aparece en la pantalla como la realidad" de tribunales, jueces, fiscales y abogados? Para abordar estas preguntas se propuso a los autores de este libro que escogieran una película, un director o un tema, para examinar aquello que la producción cinematográfica o televisiva nos dicen acerca de la justicia que tenemos. ... Leer más

    $9.41 USD o gratis con Kobo Plus

  • Radiodifusão e telecomunicações

    o paradoxo da desvinculação normativa no Brasil

    de Chalini Torquato G. Barros ...
    O livro se dedica a analisar os fatores que permeavam as circunstâncias definidoras do modelo brasileiro de TV digital que foi implementado em 2007. Naquele período ficava evidente a magnitude da influência política que o empresariado da radiodifusão exercia para pressionar por uma decisão favorável às suas expectativas e o quanto isso limava o debate histórico que estava sendo travado sob as ... Leer más

    $6.29 USD

  • Medios de comunicación y derecho a la información en Jalisco, 2016: Análisis del sistema de comunicación política en el proceso electoral

    de Alonso González; José Bautista; Susana Del Real; Katia Diéguez; Darwin Franco; Teresa Iñiguez, Rodrigo Hernán; Bernardo Masini; Pedro Mellado; Jorge Narro; Elba Núñez; Rosalia Orozco, Sofía Paláu; Sergio Peniche; Guadalupe Ramos; Brenda Sanchez; Sonia Serrano ...
    Series Libro 4 - Medios de comunicación y derecho a la información en Jalisco
    En esta novena edición del informe, se rescata el acontecer mediático y las trasformaciones más relevantes en materia de derecho a la información entre 2015 y 2016. Este periodo arroja interesantes análisis con respecto a temas como: los cambios del sistema de medios en Jalisco; la trasparencia y el acceso a la información, así como la configuración de quienes integran las instituciones que ... Leer más

    $2.00 USD

  • Global Business Regulation

    de John Braithwaite, Peter Drahos ...
    Across an amazing sweep of the critical areas of business regulation - from contract, intellectual property and corporations law, to trade, telecommunications, labour standards, drugs, food, transport and environment - this book confronts the question of how the regulation of business has shifted from national to global institutions. Based on interviews with 500 international leaders in business ... Leer más

    $67.29 USD