What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts

I had lain in my bed thinking of our visitor out in the bunk in the barn. It scarce seemed possible that he was the same man I had first seen, stern and chilling in his dark solitude, riding up our road. Something in Father, something not of words or of actions but of the essential substance of the human spirit, had reached out and spoken to him and he had replied to it and had unlocked a part of himself to us. He was far off and unapproachable at times even when he was right there wit...

Winner of a Choice Magazine Outstanding Academic Title Award!We are on the cusp of a marketing revolution.And it is being led by you.Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.In this revolutionary book, renowned marketing consultant and college educator...

Bluebeard gets a gothic horror and sapphic romance twist in this fairy-tale retelling from the author of Serial Killer Support Group and Trad Wife.Artist Poppy Reed doesn’t care if others think her marriage to Celia Marie Fox, a wealthy art dealer, is impulsive. Sure, they’ve only known each other for six months, and Celia has an infamous romantic reputation, but Poppy is brimming with excitement when she moves across the country to Celia’s home: ...

Universal Orlando Resort has a reputation for cutting-edge attractions and entertainment. Inside its two theme parks, Universal Studios and Islands of Adventure, your family will experience the latest in ride technology.You'll love Harry Potter and the Forbidden Journey, Shrek 4-D, The Incredible Hulk Coaster, Men In Black: Alien Attack, and The Amazing Adventures of Spider-Man. Many of the rides at Universal Orlando Resort combine 3-D film with live action and spe...

Step into the intense military history of the global conflict that shattered proud empires and forged the modern world. Perfect for your daily commute, this gripping narrative plunges you into the July Crisis and the tragic domino effect of rigid European alliances. Experience the harrowing reality of early twentieth-century warfare, from grand tactical miscalculations to the grinding stalemate of the Western Front.Feel the sheer exhaustion of soldiers enduring industrial-scale com...

True love…curses…intertwining fates…an enchanted adventure above and below the sparkling ocean waves. In a desperate attempt to uphold his promise to Destiny and reach her for her sixteenth birthday, Kincade stows away on a ship bound for Enchanted Cove. But menacing forces intervene, and he ends up shanghaied with a band of smugglers, a bracelet of priceless pearls, and no memory of who or what he is. The news of Kincade’s disappearance has Destiny in a tailspin. She knows he would do any...

When Cyra Griffin's younger sister is murdered by a serial killer, Cyra knows better than to expect justice from the hands of the police department. With the investigation already dying its own slow death, Cyra follows the blood trail and finds her own way forward.Using insider information (don't ask), Cyra infiltrates a support group for serial killers by pretending to be one herself in the hopes of finding the person who ended her sister's life. Proving herself to them comes at a...

Transform operational chaos into streamlined business management with this practical supply chain optimization playbook. Perfect for your morning commute, this empowering listen equips leaders to confidently navigate global logistics disruptions. Stop reactive firefighting and start building resilient, future-proof networks from the ground up.Whether you are preparing for a promotion or actively solving complex inventory bottlenecks, clear mental models translate heavy jargon into ...

An inexplicable leap across the void. A dying planet populated by giant warriors. A desperate fight for love and survival.When former cavalry officer John Carter seeks refuge in a mysterious Arizona cave, he expects nothing more than a temporary respite from hostile pursuers. Instead, he awakens millions of miles from Earth upon the sprawling, moss-covered plains of Mars—a world known to its inhabitants as Barsoom.Navigating a lower gravity that grants him ...

Beautifully Broken is a transformative guide for individuals who are ready to confront their pain, embrace their imperfections, and reclaim their lives with strength and purpose. Designed as both a reflective journey and a practical toolkit, this book helps readers navigate personal challenges with honesty, resilience, and hope.Through four structured sessions, readers will explore the power of accepting their brokenness, finding meaning in their struggles, and developing the tools...

Step into a world where wellness is not a one-size-fits-all prescription but a deeply personal journey of discovery. "Your Real BMI" offers more than just insights. It's your compass to navigate the rich landscape of health tailored to your elemental existence.Grounded in the timeless wisdom of the elements- earth, air, fire, water, and ether, this book illuminates the unique combination that makes you who you are. It's about unlocking the secrets of balance for you, where every pi...