Terry O'Reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business. In Terry's gifted presentation, This I Know is more than applied business techniques. It offers a unique view of contemporary life through the lens of advertising. Skillfully revealing the machinations behind the marketing curtains, O'Reilly explains how small business can harness the tricks of the trade that the biggest corporations use ...

The host of CBC Radio’s Under the Influence, Terry O’Reilly, uncovers the surprising power of screwing upThe Incredible Hulk was originally supposed to be grey, but a printing glitch led to the superhero’s iconic green colour. NHL hall-of-famer Serge Savard’s hockey career nearly ended prematurely, not because of an injury, but because of an oversight. And the invention of a beloved treat, the Popsicle, began with a simple mistake.In his fascinatin...

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing.The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those ...

Karl Simons, a fifty-one-year-old introverted and shy geography/history teacher, finally takes the plunge and goes on an academic tour of Italy. The first stop is Florence and La Galleria dell'Acciademia, the home of Michelangelo's famous sculpture, The David. Upon viewing the work of art, Karl begins to sense strong emotions for and connection to the statue that he cannot explain. Just before leaving the tribuna, Karl turns back to gaze once more on The David and makes a...

#1 NATIONAL BESTSELLER • Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winni...

Schoolteacher Julian Reynolds is disillusioned with the seedier side of gay life in New York City with its self-absorption, vanity, and preoccupation with sex. When his long-time relationship with his high school sweetheart ends, he returns to his hometown and vows to live a simple life free of the extremes of the gay lifestyle and romantic entanglements. With that end in mind, he rents the carriage house next door to a large Tudor-style home.Tate Butler, a former student of Julian...

Will Turner celebrates the end of a ten-year marriage by acting on his repressed longings and heading for a gay bar. Just his luck, the next morning he awakes in a strange room with a stranger by his side and no memory of how he got there or who his bedmate is. The bedmate, Robby, however, not only knows Will, but has definite plans for how the rest of their lives will go, complete with matching rings on their left hands.As Will attempts to unravel the mystery, he falls in love wit...

Seventeen-year-old Thad Stevens loves baseball -- he's loved it for as long as he can remember. Thad's dream of becoming a batboy comes true when he's chosen to be on the squad for the Buzzards, a local, semi-pro baseball team.His duties put him in constant contact with his idol, shortstop Iggy Hernandez. Thad struggles with his growing attraction to the handsome ball player.One day Thad accidentally discovers Iggy has a secret life. What will Thad do with this new informat...

A NATIONAL BESTSELLER from the author and host of CBC Radio’s Under the InfluenceIn Terry’s bestselling book, My Best Mistake, he uncovers the surprising power of screwing up. Now, he turns his incredible eye to the mavericks who go “against the grain” in their work to see what makes them tick and to explore what lessons we can learn from them. People who chose to ignore conventional wisdom, found or invented a better way, questioned the status qu...

Patrick Chapel teaches high school science. Every night Ray, the custodian, cleans his room. Every night Mr. Chapel waits so he can admire the muscular young man as he does his job. And every night he goes home to fantasize about the amazing sex they'd have.What Mr. Chapel doesn't know is that Ray has fantasies of his own. Each night the custodian hopes when he comes to clean one room in the B Hall, he will find a certain teacher there working on grading papers. After his work is d...

Brad Sturgis, adopted son of Andy Barnes and David Bennett, is all grown up and ready to face life with his boyfriend, Hank Reynolds. However, he soon discovers life away from the Bennett-Barnes household proves much trickier than it seemed when he was growing up.Brad finds many things in Hank's work as a horse trainer competing for the man's attention and affection. The time-consuming nature of the equine show world and the constant demands of the clients Hank coaches -- their int...

Ryan Phillips, a speech and language pathologist in the physical rehabilitation unit of a major university hospital, has recently been wounded by the ending of a relationship. He is called in to treat a patient suffering from a traumatic brain injury. In the course of his treatments, he begins to have feelings for the man.But is he ready to be healed, and will the patient heal enough to be able to return the love growing between them? Can he find the words to express it?