Software development is no laughing matter. But it should be.Backward management practices have hobbled what was once the world’s most innovative industry. The result? Wasted time and resources. Sinking morale. Dissatisfied customers.Regaining software development’s groundbreaking spirit requires the type of bold, madcap thinking that originally defined it—and in Pitch, Sketch, Launch John Krewson presents a remarkable, proven template for revival.Pitch, Sketch, Lau...