Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new...

Twenty remarkable journeys into the bold imagination of vintage science fiction.Lost Sci-Fi Books 221 thru 240 gathers a powerful collection of classic tales from the masters of early science fiction and fantasy. Explorers step onto hostile worlds, mysterious cities reveal ancient secrets, and desperate missions unfold far beyond the edges of known space.These stories capture the daring ideas and vivid storytelling that defined the golden age of vintage science fiction. Str...

The last of the nine Frontier Wars fought between 1799–1877 was in many ways a ‘prequel’ to the more famous Zulu War of 1879, featuring as it did many of the British regiments and personalities who were to fight at Isandlwana, as well as being the final defeat of the Xhosa people and their reduction to lowly workers for the colonists.This war saw conflict between the British authorities (the governor-general and the commander-in-chief) and the government of the Cape, leading to the...

A comprehensive guide to essential laboratory techniques for water and wastewater analysis.This professional resource equips water and wastewater laboratory analysts with the vital skills and techniques needed for accurate and reliable results. It provides background information to effectively operate in a laboratory setting and confidently use Standard Methods and other key resources. Ideal for analysts seeking to enhance their expertise and ensure regula...

If you’re ready to take the journey to wealth and personal fulfillment, here’s your ticket. In this life-changing little book, entrepreneur and inspirational speaker Keith Cameron Smith shows you how to think like a millionaire and reap the benefits of a millionaire mindset. The key to moving beyond the middle class and up the economic ladder is mastering ten vital principles, including• Millionaires think long-term. The middle class thinks short-term. Create a clear vision of the ...

A cartel controls production, pricing, and distribution of its products by thoroughly eliminating any and all competition. Though he had been a high ranking member of the cartel for years, Antonio Vargas was certain the cartel now viewed him as competition. An unlikely and unique friendship is formed when Antonio enlists the aid of Kelvin Ray Elliott, a retired mathematics instructor, to help free him from the cartel, and save the lives of his daughter and grandson. Kelvin's courage is sev...

The papers in this volume were prepared after a preliminary symposium held at The University of Michigan in honor of Clyde Coombs. Following the symposium, each paper was extensively revised and in many instances completely rewritten to provide a timely and provocative survey of current works in mathematical psychology in the style of Clyde Coombs. All of the authors were students or colleagues who were closely influenced by Coombs and our intention was not to cover all approaches to the f...

Evaluating traditional and recent analytical methods according to speed, sensitivity, and cost-efficiency, this reference supports specialists in the selection of effective analytical techniques and equipment for the study of soils, soil contaminants, and environmental samples. Updated and revised, this Third Edition illustrates the advantages, limitations, range, and challenges of the major analytical approaches utilized in modern research laboratories. It includes new chapters and expand...

The explosive finale to a new series for the next generation from global bestseller Wilbur Smith - starring teen protagonists Ralph and Robyn Ballantyne.In the remote South African bush, the Ballantynes have captured the villainous Josef Gerhard and made him their prisoner. After his monstrous predasaurs unleashed a deadly virus on the world, and he framed the Ballantynes for it, he deserves to pay.But Robyn and Ralph are also racing to get the newly-create...

A story from the inside when Queensland had the most corrupt police force in the country. This is what it's really like to be an undercover police officer.'Undercover was like guerrilla warfare; to understand your enemy, you had to walk amongst them, to become them. The trick was to keep an eye on that important line between who you were and who you were pretending to be.'This is the true story of Keith Banks, one of Queensland's most decorated police officers and his journe...

Rules of Thumb for Maintenance and Reliability Engineers will give the engineer the “have to have? information. It will help instill knowledge on a daily basis, to do his or her job and to maintain and assure reliable equipment to help reduce costs. This book will be an easy reference for engineers and managers needing immediate solutions to everyday problems. Most civil, mechanical, and electrical engineers will face issues relating to maintenance and reliability, at some point in their j...

Exercises for Perfect Posture is the complete guide to achieving healthy posture, providing everything from fitness programs and exercises designed to realign your spine and strengthen your shoulders, neck and back as well as guidance on how to redesign your work space to be more ergonomic.Good posture is foundational to good health. Poor posture can lead to shoulder discomfort, neck pain, and even chronic conditions such as carpel tunnel syndrome if left ...