Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed.The 20 Ps of Marketing ...

Too late to find a missing man, are Irish detectives in time to catch his killer?It is only a passing comment in the post office in a remote part of Western Ireland that alerts police to the disappearance of Davin Faherty. But foul play is established when his unceremoniously wrapped corpse turns up in a bog.His brother falls under suspicion, but why kill over a near-useless piece of grazing land?DI Maureen Lyons leads the investigation but relies on trusty Mulholla...

Here is another miscellany of over forty short stories. As in volume one, there are a few tales for children, some futuristic ones, some science-fiction, the odd murder mysteries, but for most there is usually human nature shining through, for good or for ill.

How to Succeed on Primary Care and Community Placements offers practical advice on how to get the most from your time on community visits, within patient consultations, and with the practice team. It highlights the unique opportunities and challenges you will face on placement, from using clinical information systems, to home visits and long term patient relationships, and how to take advantage of new ways of learning with web-based tools, mobile devices and social networking....

Dublin detectives race to track a serial killer targeting care homes. LETHAL IN SMALL DOSES is the fourth crime fiction title in the Dublin Homicides series by David Pearson.When an elderly resident of a care home passes away during the night, little is thought of it. But when a routine investigation turns up an anomaly, suspicions are raised. DS Fiona Moore follows her instincts that it is death by foul play and launches a murder inquiry. It is not long before there is a similar d...

The daily antics of a young boy, learning about himself as he takes on the world one fart at a time, eventually realizing flatulence can have a downside. A humorous children's story aimed at 5 - 8 year olds.

Are detectives right to think that the brutal murder of a pensioner is more than just a burglary gone wrong? A health-worker visiting clients in a remote area on the West Coast of Ireland has a nasty surprise when she finds a reclusive old man dead in his armchair in his tumbledown cottage. When the local Garda is called, it soon becomes obvious that this is no death from natural causes. The man has been tortured and his house ransacked. Galway detectives and pathology are called in to est...

Two dead bodies in the Dublin mountains. What’s the connection between them? A FATAL LIAISON is the second book in a new series by bestselling Irish crime writer, David Pearson. Look out for others.A man is found in his car, having met a painful death. Another man is found in the woods, clearly murdered. DI Aidan Burke seeks to establish the connection between these deaths. The first man is a wealthy property developer. Little is known about the second victim. Burke’s sergeant, DS ...

At the dawn of the 1990s, as the United States celebrated its victory in the Cold War and sole superpower status by waging war on Iraq and proclaiming democratic capitalism as the best possible society, the 1990s underground punk renaissance transformed the punk scene into a site of radical opposition to American empire. Nazi skinheads were ejected from the punk scene; apathetic attitudes were challenged; women, Latino, and LGBTQ participants asserted their identities and perspectives with...

First book in the Great Tribulation series! The signs of the times. Signs that speak of a great new leader arising! Signs that warn the church to prepare and build another ark! Signs that stun the world! Signs that unite the world to believe a lie! Signs that enslave the whole world! Obey the signs or you will die! Follow Daniel Ingelman as he mesmerizes the world and leads them into slavery. Follow Jack Walker and his sidekick Dan as they try to warn the world. A battle between light and ...

Irish detectives struggle to make sense of the evidence in this mystery that keeps you guessing.A relaxing sailing trip on his day off becomes anything but for DSI Mick Hays when a body is found at sea.The coastguard pluck the corpse from the ocean with ease, but establishing the dead man’s identity won’t be straightforward. And when pathology indicates he was murdered, Hays’ partner DI Maureen Lyons is put in charge of the investigation.Good forensics and a nose fo...

HIGHLY COMMENDED for the British Medical Awards book prize for Popular MedicineMost of us have some behaviours which are not fully under our control but when those start interfering with our lives and with who we want to be, we need this book. When we turn away from opportunity and excitement in case it makes us anxious, we lose the joy in our lives and can experience misery and depression as well as, oddly, even more anxiety.Get Your Life Back hel...