A SHORT COURSE IN MARKETING BASICS.7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the co...

Could you ever imagine anyone on a school's staff uttering the words, "I hear you knocking but you can't come in" to a parent? It seems almost too ridiculous to believe any educator would speak such disrespectful and hurtful words. The shocking reality is that many parents receive this message on a daily basis from schools throughout the nation. Although this message may not be communicated verbally, we understand that actions are more impactful than words.This guide is a phenomenal...

Every financial decision you make today shapes your future—are you making the right ones?If you're a young adult feeling overwhelmed by credit cards, student loans, or saving and investing, you’re not alone. Most people were never taught how to manage money. The result? Years of costly mistakes and financial stress.But it doesn’t have to be that way.In The Simplest Guide to Financial Literacy for Young Adults, Ethan Davi makes money...

PlantOmics: The Omics of Plant Science provides a comprehensive account of the latest trends and developments of omicstechnologies or approaches and their applications in plant science. Thirty chapters written by 90 experts from 15 countries are included in this state-of-the-art book. Each chapter describes one topic/omics such as: omics in model plants, spectroscopy for plants, next generation sequencing...

If you want to be the best, you have to have the right skillset.From finance and strategy to leadership and marketing, THE ULTIMATE MBA BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes and key ideas you need and bring it all together with practical exercises.This is your complete MBA course.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business exec...

This book highlights the ongoing trend of brief treatments in psychotherapy for child and adolescent populations. Whereas their therapeutic predecessors may have taken 15 to 20 one-hour sessions or more, these newer therapies may begin to alleviate symptoms in only weeks, days, or even hours on the same day. Interest in child and adolescent brief and intensive therapies is currently at an all-time high on the heels of research showing impressive results for these interventions. Treatments ...

In The Japanese Mind, Roger Davies offers Westerners an invaluable key to the unique aspects of Japanese culture.Listeners of this book will gain a clear understanding of what makes the Japanese, and their society, tick. Among the topics explored: aimai (ambiguity), amae (dependence upon others' benevolence), amakudari (the nation's descent from heaven), chinmoku (silence in communication), gambari (perseverance...

With the rise of autonomous agents, the question is no longer "How do we build agents?" but rather, "How do we manage an entire ecosystem of them?" This book explores the next frontier of this technology, where interconnected agents collaborate, transact, and fulfill tasks autonomously. Building on established concepts like API service mesh and data mesh, authors Eric and Davis Broda introduce agentic mesh as a transformative architecture designed to safely manage growing ecosystems of age...

This is a book about monsters.Monsters who love us. Monsters who hate us. The monsters we nurture, and the monsters we become. They may be imperceptibly small or unimaginably vast, completely devoid of thought or filled with incomprehensible rage and hunger, but regardless of scale or motivation, they cannot be ignored.On these pages, you will meet an artist who plays with the geometry of madness, a child who refuses to accept the rules of loss, and a mind unravelled by the...

How much trouble can one romance writer get into? Maybe I shouldn’t have agreed to the Faustian deal with Loki, but you try turning him down!All writers say their fictional characters talk to them. Mine jumped through the fabric of reality. But it’s not like there’s a writing course on preparing for your character’s sudden appearance in your backyard. Now that Asgard’s Dark Prince has opened the door between universes, he isn’t my only fictional character to do so. It’s all well an...

When strange voices fill the air, what do you do? RUN?Moving into our new home with my beautiful wife Cindy and daughter Naomi, we never expected our lives to change.I started noticing weird things, but I didn't tell my wife. Was I going crazy? Why were things with my family not good? Why weren't my prayers answered? I prayed to God for help.One day, while I was checking downstairs, my wife heard a voice in our room say, 'Hey, buddy...

This book is about the struggles of life, and how God is not dead. He is alive and still doing miracles today. This is the first of many books to come to show Gods people that our father is still with us.