The branding bible for today’s globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confu...

A leading urban economist's hopeful study of how shifts to remote work can change all of our lives for the better.As COVID-19 descended upon the country in 2020, millions of American office workers transitioned to working from home to reduce risk of infection and prevent spread of the virus. In the aftermath of this shift, a significant number of workers remain at least partially remote. It is clear that this massive experiment we were forced to run will have long-...

The Plot Against the Peace, which was first published in 1945, uncovers Nazi Germany's secret plans for a Third World War. The book reveals how the behind-the-scenes clique which really rules Germany is plotting to undermine the peace, split the United Nations, and convert military defeat into actual victory.Written by two journalists who have won an international reputation for their exposés of fifth-column activities and worldwide fascist intrigues, this book offers thoroughly doc...

After decades of agitating from the inside, Joe Uehlein concluded that there had to be a movement that could act beyond the constraints of conventional labour rights and environmentalism. Joe held two top positions at the AFL-CIO: secretary-treasurer of the AFL-CIO's Industrial Division, and director of the AFL-CIO's Centre for Strategic Campaigns. He left the AFL-CIO in 2005 to pursue work on climate change and founded the Labor Network for Sustainability, a force in building cooperation ...

Monitoring in Anesthesia and Perioperative Care is a practical and comprehensive resource documenting the current art and science of perioperative patient monitoring, addressing the systems-based practice issues that drive the highly regulated health care industry of the early twenty-first century. Initial chapters cover the history, medicolegal implications, validity of measurement and education issues relating to monitoring. The core of the book addresses the many monitoring modalities, ...

A book such as this spins not only words but also whole worlds: eighteen of them, representing the best lesbian-themed stories of the fantastic or futuristic published the prior year: An artisan who tests the skills and wares of her friends in the hope of finding the ideal housing for an idealized love. A shape-shifting sidekick ensures that the heroine, who might not even be aware of her, saves the day. The device on a young girl's wrist that counts down the years until she will meet her ...

Keyhole Stories is the result of the collaborative effort of 15 writers. We come from a wide variety of back- grounds, but what we have in common is the experience of living in Stockholm for some period of time in our lives, and an interest in writing ction in English. We have all taken creative writing courses at Skrivareakademin at Folkuniversitetet in Stockholm taught by Kevin Frato. It was Kevin who gathered us all in January 2015 and proposed the idea of writing a collection of short ...

Fish Pescado, Vicki Kahn and one last case.Children find a body in the Strandfontein sand dunes. A populist politician is gunned down outside parliament. His number two executed in bed with a high-class escort. A cabinet minister shot leaving a security estate. A cop assassinated in his car. Another in his beach house. And it all ties back to the murder of Swedish prime minister Olof Palme in 1986 – as private investigator Fish Pescado is about to discover. He’s on the case, huntin...

The Particular and the Public focuses on three Louis I. Kahn Visiting Assistant Professors’ architecture studios at Yale including Bangkok architect Rachapoorn Choochuey, in “Going Home Again”; Carrie Norman and Thomas Kelley (Norman Kelley) of Chicago, in “A Particular (New England) Building”; and New York based practitioner Chat Travieso, in “Yes Loitering.”The students were challenged in each studio to approach the research and design process from the specific t...

Children are at an increased risk for pedestrian injury and death. This is because the traffic rules and risks often are beyond their thinking, developmental, behavioral, physical, and sensory abilities. In addition, parents and caregivers often overestimate their child's traffic skills. Bobby and Mandee's Be a Safe Pedestrian is an excellent resource to help kids easily learn the basics of pedestrian safety.Topics include the definition of a pedestrian, t...

This book brings together important essays by Richard F. Kahn, Keynes’s pupil and literary executor and one of the most influential economists in the Cambridge tradition. The essays address issues, including imperfect competition, pricing mechanisms, inflation, unemployment, and the regulation of international trade and finance, that are highly relevant and topical They are addressed from a Keynesian perspective, with the interface between economic theory and policy explored. With the incl...

Louis I. Kahn: The Nordic Latitudes is a new and personal reading of the architecture, teachings, and legacy of Louis I. Kahn from Per Olaf Fjeld’s perspective as a former student. The book explores Kahn’s life and work, offering a unique take on one of the twentieth century’s most important architects.Kahn’s Nordic and European ties are emphasized in this study that also covers his early childhood in Estonia, his travels, and his relationships with other architects, inclu...