Brought to you by Penguin.INSTANT NEW YORK TIMES BESTSELLERThe revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.With a foreword by Larry Page, and contributions from Bono and Bill Gates.Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business....

Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. Based on insight from firms that succeed and the science of how clients buy, it's the perfect book for consultants, attorneys, accountants, engineers, and other professional service providers. The book covers five key areas that are critical for firms that want to grow their revenues and themselves-creating a marketing and growth strategy;...

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place?Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results.

Brought to you by Penguin.Venture capitalist John Doerr reveals a sweeping-and actionable-plan to conquer humanity's greatest challenge: climate change.In 2006, John Doerr was challenged by his fifteen-year-old daughter to solve the climate crisis. And for 15 years, that has been his goal.Despite many solutions already being in hand-batteries, electric vehicles, solar and wind power- global warming has continued to worsen a...

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account.Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sale...

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account.Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sale...

A proven approach to revenue-generating marketing and client developmentProfessional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a...

The revised and updated edition of the breakthrough bestsellerTrust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, they deliver actionable strategies and real case studies that show how social media can ...

International bestselling author and behavior expert Joe Navarro helps you successfully navigate the business world by understanding what your boss and coworkers are really thinking.Why is it that some people have all the elements of success—education, skills, integrity, motivation—but can't seem to move from effectiveness to excellence in their careers? Behavior expert Joe Navarro reveals the long-sought answer. Louder Than Words teaches how to master nonverbal i...

Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another.Now comes Youngme Moon’s Different, a bookfor “people who don’t read business books.” Actually, it’s m...

NEWLY REVISED AND UPDATEDThe bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen materialEvery single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007,...

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable.Now, internationally recognized sales strategist Jill Konrath shows h...