#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter and Facebook?Do people really want t...

THE MYTHS SURROUNDING THE WORLD'S FAVOURITE DISH, DEBUNKEDDid Marco Polo bring pasta back from China, or is that a myth?How did the Neapolitan "macharoni" turn into the ubiquitous spaghetti?Is it even an Italian dish?Hundreds of shapes and thousands of recipes give expression to the culture and products of the country's regions. But spaghetti with tomato sauce remains Italy's identity dish par excellence.Massimo Montan...

A wide-ranging philosophical and practical guide to incorporating the wisdom of ancient philosophers into daily modern life.How can I live a good life? Who do I want to become? And how do I get there?These are some of life's biggest questions. But they can be hard to think through. Fortunately, a group of philosophers from ancient Greece and Rome have already done a lot of the heavy lifting. Drawing on the philosophies, life lessons and experiences...

Updating ancient philosophy with modern cognitive and social science, a leading philosopher reveals how a sceptical approach is the perfect guide to a good lifeThe ancient Greeks and Romans devised an approach to life based on the notion that we don't know as much as we think we do, and that adjusting our beliefs to the evidence while keeping in mind that we could be wrong about things is the path to a happy and meaningful life and a just society.I...

This Rapid Guide "FIND THE HORSE WITHIN YOU"suggests a provocative and innovative idea:to discover, in the most archaic part of our brainand in our soul,the instinctive and magical force of the Horse,to unleash the power within us.Its pleasant reading will allow youto follow naturally and effectively the stepsto get to the Horse within you.It is recommended to all people(even those who do not frequent the equestrian wo...

The heart-warming story of how a tiny hedgehog helped one man find hope.**'Could you look after it for a couple of days? . . .' So begins the extraordinary friendship between veterinarian Massimo, who is at a low spot in his life, and a tiny, orphaned hedgehog. Only a few days old, covered with soft, white quills and mewling quietly, this little creature will turn around his life forever. Through the sheer force of Ninna's personality - curious, playful, affection...

Starting in the early 1900s, male and female elementary schoolteachers in Italy gained increasing awareness of the role of social workers in the fight against illiteracy and in creating civic consciousness based on widespread, qualified education. In 1900, the Unione Magistrale (the Teachers Association) was founded; in 1919, the Sindacato Magistrale (the Italian Teachers Union, a member of the General Confederation of Labor) was created.Inevitably, some of these teachers, firmly co...

The Great Italian Cuisine and the biggest and most important lake of Europe.A journey through leisure, history, typical products and recipes from the first Mediterranean climate, colors, panorama, taste that people coming from Central and Northern Europe encounter.Let's start to discover our lake.

"Mediterranean noir is about telling big stories, stories that recount great transformations, stories that denounce what is wrong but at the same time posit the culture of solidarity as an alternative to that of greed and violence."—Massimo CarlottoGiorgio Pellegrini, the unforgettable hero of The Goodbye Kiss, has been living an "honest" life for eleven years. But that's about to change. His lawyer has been playing him, and now Giorgio is forced into service as an...

Seeing the business as a living system can profoundly alter how we understand the corporate reality. In this view, the business and its context become mutually dependent: a community among communities. The business no longer exists self-referentially. Instead, only when it completely fulfils its economic and social function does it become a creator of value. Value that goes beyond profit generation and extends to the business’s impact on the environment and on society through the cultural ...

An urgent, stirring reflection on violence and morality."Recalcati explores the most fundamental of questions—for Cain, Abel, and every human being: can we believe in love?"— La StampaWhat lies at the foundation of human history and life in a society? According to Massimo Recalcati, it is not the sentiment of love for one's neighbour preached by Jesus in the Gospels but the brutal hatred and violence depicted in the story of Cain a...

The Stakeholder Perspective, Second Edition is both a continuation and a renewal. It preserves the spirit of the first edition—humanistic, systemic, stakeholder-centered—while taking it into the domain of data and intelligent systems. It recognizes that the biggest challenge in managing projects and stakeholders today is figuring out how to blend human skills with technology in smart systems so that people and machines work together to create and share value by balancing efficienc...