This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features:Updates that take into account t...

The atmosphere at the kindergarten is nice, but there are days when Fenek and his friends have to deal with sad situations too. Who has spoilt the great fun today, and how will the children handle the problem?Thanks to this book, your child will:understand the significance of the word “sorry”;learn about the sort of situations in which s/he should use this word;learn about the basic principles to create a culture of polite teamwork.

Today is a special day! Fenek and his whole family are going to a restaurant to celebrate a very particular event. Would you like to want what happened seven years ago, and what Fenek has learnt this time?Thanks to this book, your child will:remember that using polite words and expressions is really important;learn in what kind of situations we need to say “thank you”;understand that you can thank someone not just for material presents.

Fenek and Fenia head off on an adventure. Who or what will the young detectives be looking for, and will they carry out their big mission? What do you think is the link between a teddy bear, a pair of slippers, and dad’s bathrobe?Thanks to this book, your child will:learn the meaning of perceptiveness;understand that you can have real fun even if there are no toys around;learn about the new profession of a detective.The Adventures...

Fenek, his little sister and their parents are going to a theme park! It looks like it’s going to be a great day, but, unfortunately Fenia delays their departure, because she needs help in everything… How do you think her older brother will react?Thanks to this book, your child will:learn the meaning of self-reliance;understand that being self-reliant can be practiced just like any other skill;understand why helping people who are less self-relia...

Max the kitten is having guests at home, and, because of this, Fenek is really sad. Can you have a friend just for yourself? What do a pizza and go-karts have in common?Thanks to this book, your child will:understand the meaning of friendship;learn that you cannot have a friend just for yourself;understand that a real friendship is proven by actions, rather than words.The Adventures of Fenek - Books for younger childrenTh...

Fenek’s family are quite unlucky today. Fenia has wounded her knee, dad has broken his favourite mug, and mum can’t find her prettiest necklace. Only Fenek has been the lucky one so far. Why then is he so sad?Thanks to this book, you child will:understand the meaning of empathy;learn about the kind of situations in which you can feel emotions together with other people;realise that experiencing things with others is a positive quality....

Fenia loves playing with her brother. Unfortunately, she would like to have everything Fenek has and often takes her brother’s toys away from him without asking him first. Can Fenek deal with this problem?Thanks to this book, your child will:remember that using polite words and expressions is really important;learn that you can learn new things at play;understand that when dealing with other people, good manners are a key factor that helps to imp...

Fenek is very sociable. He likes meeting the people he knows, and saying hello to them whenever he can. Why then is mum not always happy about it?Thanks to this book, your child will:remember that greeting other people in an appropriate way is really important;learn in what kind of situations you can say “hi”, and when saying “good morning” or “good afternoon” is a much better thing to do;understand that the words and expressions used to greet pe...

Fenek is having a guest today. It’s Adam the little badger. They want to play together, but just can’t agree on what to play with so that they are both satisfied and happy. Can someone give them a helping hand?Thanks to this book, your child will:learn how one can resolve conflicts;understand that in each situation, you can find a solution by asking your parents or other adults for advice;learn the word “compromise”.The Adventures...

Fenek likes travelling by bus. This time, the pleasure he gets out of bus travel is even bigger, because the children and Ms Panda are going on a trip! Will the children know how to behave on a bus? And what about you – do you know?Thanks to this book, your child will:learn the meaning of the various symbols used in means of public transport;learn who one should give up a seat to, and why;understand that safety is a lot more important than comfor...

Fenek loves his little dinosaur figures. He would be happy to play with them all day. He can’t wait to go to the cinema and watch a film about these prehistoric reptiles together with the other children. But wait, something’s wrong! The coach leaves without Fenek on board… If you want to know more about what happened, look inside this book and find out.Thanks to this book, your child will:learn what punctuality is;understand that being late may have negati...