In recent years, it's become increasingly clear that emotion plays a central role in global politics. For example, people readily care about acts of terrorism and humanitarian crises because they appeal to our compassion for human suffering. These struggles also command attention where social interactions have the power to produce or intensify the emotional responses of those who participate in them.From passionate protests to poignant speeches, Andrew A. G. Ross analyzes high-emot...

"The personality type framework allows administrators to know their staff in ways that can be applied every day. Twenty years in the principalship have given me some of the same understandings as those found here, but this book allows those lessons to be learned more quickly and with less cost."—Brian Doty, PrincipalCaledonia Middle School, MN"This book is research-based and grounded in practice and practical application. A wonderful resource for ensuring...

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business SuccessBlending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and un...

You can get anything in the world that you want, if you help somebody else get something they want. —Zig ZiglerWhether you are a parent, son/daughter, friend, employee, manager or salesperson, you are constantly influencing others to accept you, your ideas, products or services. Those who masterfully present themselves and their ideas in a win-win manner, get ahead. Those who do not, may reap short-term gains and eventually fail in their objective.Influence is critical in l...

Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners...

Praise for The Completely Revised HANDBOOK OF COACHING“Pam McLean has written a jewel of a book. Its straightforward, easy-to-read style lays out an elegantly simple, effective, and agile coaching methodology. This will become a well-used (‘dog-eared,’ in the days before e-books) guidebook for both the new and the seasoned coach.”—MARY BETH O’NEILL, author, Executive Coaching with Backbone and Heart“A welcome and comprehensive updat...

Leading for Instructional ImprovementEducational experts agree that quality teaching is the single most important factor in improving educational outcomes for all students. Teaching is a highly sophisticated and complex endeavor requiring deep expertise on the part of teachers and school leaders. This book shows how teacher, school, and district leaders can cultivate the expertise of teachers to deliver high quality instruction for all students. Leading for Ins...

"This book is a fabulous resource that helps both beginning and experienced teachers examine themselves and reflect on their own teaching practices."Michelle BarneaEducational ConsultantRealize, refresh, and awaken the passionate, caring, motivated teacher inside!Who was the best teacher you ever had? Can you remember the excitement and joy that this teacher brought to learning? Do you want to be "the best teacher ever" for y...

Embracing the Counterintuitive Side of CollaborationThink of your to-do list at work. Chances are the most important tasks require you to work with others-and the success of those endeavors depends on the effectiveness of your collaboration.According to management expert Leigh Thompson, collaboration that is conscious, planned, and focused on generating new ideas builds excitement and produces what she calls a creative conspiracy.” Teams that conspire to o...

A definitive text covering the latest thinking, models and approaches from expert practitioners in coaching and mentoring supervision.

Leadership successes and failures are in the media every day. We are in a global political and financial crisis which is changing how we think about our lives and our futures. The authors present a leadership model for the future which creates the right conditions for people to thrive, individually and collectively, and achieve significant goals.

If you supervise or mentor anyone in your work life, these pages will expose you to the mother lode for helping others grow, succeed, and excel. POWER UP!THE GUIDE TO LEADERSHIP COACHING WITH STRENGTHS gives those who coach others the reasons, formats, skills and tools to thrive in that practice. Strengths coaching accesses that sweet spot between having a personal counselor and a wise consultant to provide optimal assistance. With a clear outline of the chief skills, tools, and critical m...