In Nazi Germany, Hitler portrayed the Jews as vermin and six million people were killed. Metaphors can make the unreasonable seem reasonable, the illegitimate appear legitimate, and good people turn evil.Top speechwriter Simon Lancaster goes on a mission to explore how metaphors are used and abused today. From Washington to Westminster, Silicon Valley to Syria, Glastonbury to Grenfell, he discovers the same images being used repeatedly. Scum! Bitch! Vegetable! Whilst vulnerable gro...

Different cultures and nationalities use different methods, processes and communication styles in dealmaking, but from the beginning of time humans have been striking deals to facilitate family, trade, community and national best interests. Although cultural differences make the deal landscape even more interesting and sometimes challenging, the key elements that facilitate a deal – selling, persuading, negotiating and signing a contract – are the same the world over. Companies around the ...

This is a collection of the best leadership speeches, gave by the most outstanding leaders of our generation.

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Lang...

*NEW EDITION FEATURING UPDATED MATERIAL*'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY'A racy, engrossing read' PROFESSOR IAN ROBERTSON'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIESCommunication can make the difference between failure and success. When communication goes badly, it's a nigh...

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a soundbite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, soundbites, media...

*NEW EDITION FEATURING UPDATED MATERIAL*'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY'A racy, engrossing read' PROFESSOR IAN ROBERTSON'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIESCommunication can make the difference between failure and success. When communication goes badly, it's a nigh...

Offending behaviour is one of the most talked about issues in contemporary society. What can be done to stop people reoffending? What can be done to help people escape their criminal lifestyles? This book aims to review and analyse the different ways in which these questions are addressed in practice, drawing upon the expertise of academics and practitioners.The book provides a critical reference text for practitioners, students and researchers interested in devising the most effec...

This book brings together academics, practitioners and experts in the field of forensic psychology to demonstrate the scope of the discipline and push its parameters. Its aim is to go beyond introductory texts to challenge perceptions, to raise questions for research and to pose problems for practice. The editors hope to inspire and stimulate debate about how forensic psychology can aid the practice of justice.The book is divided into six sections, addressing key topics from the di...

All social work students study theory and undertake practice placements. Integrating the two – so that each informs the other – is both essential and notoriously tricky. This accessible book demystifies the process and offers helpful evidence-based strategies for doing it successfully.Structured around different approaches to learning, Integrating Social Work Theory and Practice covers:Adult and student centred learningLearning a...

This book is an accessible knowledge base for the whole area of child abuse and child protection, now fully updated in terms of policy, cases and research.

Body Language for Business will show you how to understand the intricacies of body language and how to maximize your interpersonal skills in all your relationships-in your personal life and at work. This handy guide holds successful tips for not only reading others, but also showing confidence to friends, coworkers, and your boss.With Body Language for Business you’ll learn:The basics of body languageHow to make a positive impact every timeTe...