NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000...

Collects DEADPOOL (2008) #1-5.The Skrulls are here and everything’s gone topsy-turvy but, in Deadpool’s world, that just means it’s Monday! Like it or not, Deadpool may be the only person on the planet who can save us…but who’s to say he wants to?

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its c...

The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.As large numbers of women become steadily wealthier, more powerful, and more independent, th...

Paco Sullivan is the only man in Alpha Company to survive a cataclysmic Viet Cong attack on Fire Base Harriette in Vietnam. Everyone else is annihilated. When a medic finally rescues Paco almost two days later, he is waiting to die, flies and maggots covering his burnt, shattered body. He winds up back in the US with his legs full of pins, daily rations of Librium and Valium, and no sense of what to do next. One evening, on the tail of a rainstorm, he limps off the bus and into the small t...

Paco Ignacio Taibo II is one of the most popular and influential authors in Latin and South America. His endlessly inventive, highly-political detective novels, featuring the idiosyncratic private eye Hector Belascoaran Shayne, are set in the teeming landscape of Mexico City, a combustible mix of poverty, tragic class warfare, the anarchic and absurd. For Shayne it is a world that can bring tears one moment and blood the next.An Easy Thing is the first nov...

In book three of the Tales of Sasha series, Sasha makes friends with one of the flying horses, but will she forget about her better-than-best friend Wyatt?Sasha and her better-than-best friend Wyatt have successfully made the journey beyond the trees that line their valley to discover Crystal Cove, a land where other flying horses live! Sasha is very excited to get to know these flying horses, and she makes friends with a spunky flying horse named Kimani. But Kiman...

**“Weaves science and history into an absorbing exploration of the many ways that plants rise to the challenge of living.” —Merlin Sheldrake, author of Entangled LifeAn astonishing window into the inner world of plants, and the cutting-edge science in plant intelligence.**Decades of research document plants’ impressive abilities: they communicate with each other, manipulate other species, and move in sophisticated ways. Lesser known, however, is that although plant...

In book four in the Tales of Sasha series, Sasha has to pass the Princess Test. . . . But is she princess material?Sasha has just discovered that she is a princess of the flying horses! But before she can attend to any princess duties, she has to pass a Princess Test. In order to pass, she'll have to learn how to act regal, and she'll have to learn all about the history of the flying horses. But Sasha struggles with these things, and she isn't sure what to do. Will...

In book eight of the Tales of Sasha series, Sasha throws a party for the horses of Verdant Valley and Crystal Cove!The King and Queen have put Sasha in charge of planning a big Summer Solstice celebration for flying horses and non-flying horses, and Sasha doesn't know where to begin! She's never planned a big party before, and there are so many details! Wyatt is admant about having lots of food, Kimani insists that there should be performances, and Sasha's sisters ...

A new era of ecstasy and agony begins here for Hellraiser!The long-awaited return of Hellraiser to comics is finally upon us, starting with Hellraiser: Resurrections, a series of five one-shots setting up the launch of a new Hellraiser ongoing series coming to shelves this winter!In this first one-shot, writer Mike Costa and artist Paco Camallonga draw readers into the hedonistic world of Hellraise...

In book 6 of the Tales of Sasha series, Sasha and Wyatt try to find a way to get Wyatt to the Island of Flying Horses.Sasha's better-than-best friend Wyatt wants to come along once he finds out about her trip to visit the island where royal flying horses live. But the island is far away and Wyatt can't fly. Can Sasha come up with a way to take Wyatt with her?