For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry’s most contentious issues. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsor-ship, collegiate athletics, d...

Discover the strategy behind Major League Soccer's rapid rise as it aims to compete with global football giants.Major League Soccer, armed with its massive Apple sponsorship, the imminent arrival of the 2026 FIFA World Cup in North America, the hosting of the COPA America tournament in 2024, and the signing of the game’s GOAT, Lionel Messi, could make MLS one of the world’s biggest leagues and one, within the next five years, capable of keeping credible company wit...

This new edition of a popular and accessible textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.Foster, O’Reilly and Dávila present a set of modular chapters supported with international examples. The book...

This highly-informative Research Handbook presents a comprehensive, practical guide on how academic enquiry in sport management and marketing is conducted and applied. Each chapter includes a particular method or approach to responding to a research question with a complementary illustration of how to use that method. It focuses on expanding the toolkit of sport management researchers and highlights how a set of diverse methodological approaches can generate deeper insights into t...

The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors.Canadian Sport Marketing, Third Edition, brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing student...

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book dem...

The premier NCAA student-athlete handbook, now in a second, updated edition designed for today’s competitive market and with a new chapter on name, image, and likeness (NIL) rights.Few student-athletes dreaming of athletic stardom ever make it to the pros. Yet, the discipline and skills they’ve developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.The book’s authors draw on personal experience, interviews,...

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.Foster, O’Reilly and Dávila present a set of modular chapters supported with international examples. Supplementary ma...

The vast majority of student-athletes dreaming of athletic stardom won’t make it to the pros. Yet, the discipline and skills they’ve developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.In 20 Secrets to Success for NCAA Student-Athletes Who Won’t Go Pro, the authors draw on personal experience, interviews, expert opinion, and industry data to provide a game plan for student-athletes through key transitions at each stage ...

Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. This revised and expanded edition explores business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport outcomes.Using ice hockey as an analogy for life, Norm O’Reilly and Rick Bur...

The National Hockey League is at its apex in terms of its business success. Even a global pandemic could not slow it down. The league generates more than $5 billion annually, its revenues and media deals continue to grow, and its properties are increasing in value, innovation, and quantity. More clubs are profitable than are not, and the game of hockey is expanding globally.Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individu...

A riveting behind-the-scenes account of the transformative 2010 Winter Olympic and Paralympic Games-an extraordinary story of visionary leadership, love of country and the ability to dream boldly.When John Furlong emigrated from Ireland in 1974, the customs officer greeted him with Welcome to Canada. Make us better”-an imperative that has defined Furlong’s life ever since. A passionate, accomplished athlete with a track record of community service, Furlong...