Over the last decade, ultrasound mid-air haptic technology has emerged and rapidly advanced to engage multidisciplinary scientific communities within and adjacent to the haptics and HCI fields. Additionally, this haptic technology has been adopted by a number of industry sectors (e.g., automotive, virtual reality, digital signage, neuroscience research) who appear keen to exploit its unique value proposition: the ability to deliver rich haptic sensations from a distance, without the need t...